Millet TV Abandoned CNTV Begins to License Licensee GITV



Today, Xiaomi will usher in the launch of its new flagship product. Apart from the most popular mobile phones, Xiaomi TV will also become a product that users are looking forward to.

According to reliable sources, this time Xiaomi will release a new Internet TV product, but it is not Xiaomi TV 3, but a new generation of Xiaomi box.

Previously, Xiaomi TV and Xiaomi Box had been cooperating with the licensee's future television (CNTV), but the scarcity of video content has become a stumbling block to its development.

More than one box maker once complained to the electric technology that after the product was embedded in the CNTV content, the user simply did not want to see it, the content was obsolete, and the quality of the programs that could be watched was not high, ultimately causing serious damage to the user experience.


It is understood that this new type of millet box will abandon its cooperation with CNTV and will instead cooperate with Galaxy TV (GITV). GITV is an Internet TV operating company co-sponsored by the Central People's Broadcasting Station, Jiangsu Radio and TV Station, Iqiyi, and Dr. Peng Peng. It is responsible for the operation, management and development of Galaxy Internet TV and CCTV.

According to the relevant person in charge of the GITV, the cooperation negotiation between the two parties lasted for eight months. In the future, TV products released by Xiaomi will carry the contents of the licensee’s GITV. The millet box previously purchased by the user can be converted to the latest GITV content as long as the upgrade is performed.

Giving up on the transfer of CNTV to GITV can be seen as a milestone in the re-launch of millet TV products. Because Lei Jun finally wanted to understand, the original intention of users to buy TV to go home or to enjoy high-quality content services.

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