Due to the implementation of supportive national policies, many manufacturers have turned their attention toward this promising industry. The new energy vehicle (NEV) market has been experiencing rapid growth, and this year, the competition in the sector has already intensified. Let's take a closer look at the latest data from the Federation.
In August, China’s new energy passenger car sales reached 53,000 units, marking a 73% year-on-year increase. This shows that even during off-peak seasons, demand for NEVs remains strong. According to model categories, the best-selling segment is the pure electric A00 class, which accounted for 57% of all pure electric passenger car sales with 24,000 units sold. It’s no surprise that BYD has also been focusing on this market.
Looking at the overall model rankings (including both pure electric and plug-in hybrids), the top three remained unchanged: the BAIC New Energy EC series, Zhidou D2, and BYD Song. However, BYD Song, which was the top seller in July, dropped to third place in August.
This month, Geely Emgrand EV rose sharply, moving from ninth place in July to fourth in August. Its performance has improved significantly, with only an 80-unit gap behind the third-place BYD Song. It seems that Geely is making a strong push into the pure electric segment.
Additionally, Geely’s Global Eagle K17 made it into the list, ranking ninth. Meanwhile, Roewe eRX5 maintained its tenth position, just like in July.
Looking at the cumulative sales from January to August, total new energy passenger car sales reached 254,100 units, up 41% year-on-year. The top three models remain the BAIC New Energy EC series, Zhidou D2, and BYD Song. However, the gap between the first two is significant, while the difference between BYD Song and Zhidou D2 is over 11,000 units.
BYD continues to dominate the market, with three models in the top ten—far more than BAIC New Energy. Geely’s Dorsett EV ranked fifth and showed strong performance.
Interestingly, two of BYD’s top three models are plug-in hybrids, giving the company a clear edge in that segment. In the pure electric space, BAIC New Energy and Zhidou have long held advantages, but Geely is now gaining momentum.
For a long time, the new energy vehicle market offered limited choices, allowing early entrants to gain a natural advantage. However, as more independent brands and joint ventures launch large-scale products, the initial policy-driven benefits are beginning to fade. Now, all players are starting on equal footing, and the real battle lies in product strength.
Thus, the challenge for current top-performing independent brands is how to maintain their lead once the new energy market matures. Whether they can continue to stand out in the future will be a key question.
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