—— Mr. Liu Shijian, Dean of the Royal Furniture Research Institute of Domestic Furniture, talks about the marriage of lighting and furniture enterprises. 20 Lighting and furniture have always been called “sisters of twinsâ€. Therefore, in recent years, many lighting companies are actively seeking integration and grafting with furniture companies. With the mutual penetration and integrated sales of the two industries, this new channel will certainly become one of the mainstream channels for the lighting industry in the future. As a well-known domestic furniture brand, Dynasty Furniture has more than 2,000 specialty stores nationwide. Attentive people can't help but ask: Which company's lighting products in the furniture store are provided by the company? What is the sales volume? To this end, our reporter (hereinafter referred to as the note) recently interviewed Mr. Liu Shijian, the president of the Dynasty Home Culture Research Institute (hereinafter referred to as Liu), hoping to use this case to open up the home channel for lighting lighting enterprises to play a role in attracting jade. Liu Shijian, the dean of the Royal Family Culture Research Institute, and the lighting brand of the dynasty, called Jin Dalai: President Liu, hello! Dynasty Furniture is almost a household name in China. It has great appeal and high industry status in the mid-to-high-end home market. We know that the furniture of the Dynasty furniture in more than 2,000 stores nationwide, the lighting products are not produced by the dynasty itself, but its style and the dynasty have been integrated. Can you tell us which lighting company in the Dynasty store is provided by which lighting company? Liu: If we follow the cooperation agreement, we generally will not disclose it. But this time through communication with the lighting supplier, you can make an exception to tell you that the lighting brand that cooperates with our dynasty is Zhongshan Jindalai Lighting, a company specializing in the production of simple lighting. Remember: Oh? We have a certain understanding of Jindal Lighting. When did you start working together? Liu: In 2002, it has been four years now. Love at first sight to achieve a marriage note: Jin Dalai was only doing foreign markets at the time, why did you choose Jin Dalai? Liu: There is a marriage here. At the end of 2002, at that time, our dynasty was designing and developing the light walnut series furniture. This series is biased towards the traditional Chinese style and needs to be decorated with simple and elegant lighting. At that time, President Lin of our dynasty took a fancy to Jinda Lai's lighting, and some of the quaint lighting fixtures coincided with the demands of this series of furniture, so there was an opportunity to cooperate with Jin Dalai. Report: As the representative of the domestic furniture brand, the Dynasty has definitely had its own standards in choosing a cooperative brand. In addition to similar styles, are there Other standards or requirements?
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