Looking back at the time of late 2013, the content competitions of various major video sites continued. Good voices, Where did my father go, etc. Successfully in the new season of the Variety Show, Who has become a hot topic of discussion in the industry? Records are constantly being refreshed. Several major keywords have also emerged from various major marketing conferences. In order to be innovative in future strategies, it will inevitably inevitably focus on content as the center and attack the city.
In terms of the contents of the contention, the major websites are still enthusiastic, but this year has also occurred in many of these accidents and storms, so that the author as an outsider has to lament that this year's video industry development is indeed twists and turns.
A wave: Wet the old business to integrate the last bus
After the waves of the Yangtze River pushed forward, a new generation won the old man.
In the re-video site in 2014, we had to mention a swift broadcast. This once-in-a-life camp of Pan Yi finally left the altar and was eventually lost to copyright. Although it had previously tried hard to whiten, it also Back to powerless.
If the server seizure at the end of 2013 was a foreplay, then as Wang Xin's arrest, it was completely announced that the fast broadcast really left us, leaving the competitors with more content awe .
In addition to the fast broadcast, Yu Wei’s copyright has also affected domestic subtitles. The earliest and most influential subtitles group in China, and the Chinese subtitles exchange platform, Shooter, have also staged the drama of QuQuan.
Comparing the gates behind the station, the "selling" may be more decent, and it may be possible to regain the turning point, but this is only possible. Four years ago, Renren's $80 million acquisition of 56 networks, and 4 years later, 56 network was sold to Sohu video for $ 12.90 million, this is the industry mergers and acquisitions after Youku M & A potatoes, iQIYI mergers and acquisitions PPS Another milestone. Renren's performance on the single can be seen, for supporting 56 network, Renren network of social dividend or strength is not enough.
I still remember when Zhang Chaoyang, head of Sohu's video industry at the beginning of the year, once told the media, "Sohu Video has no M&A plan and will focus on the development of media entertainment." Faced with the needs of the reality and the development of the enterprise, it is sometimes necessary to fight face.
Even Shanda, who claims to be a "dreamer," sold 647 percent of its cool shares, and Xu Xudong, the founder of iSpeak, a voice and video text messaging tool, took over. After the transaction, Shanda held approximately 30% of the shares. For the East Side changes, Cool 6 will usher in a new round of personnel changes. After the news of being sold, the fate of Cool 6 added even more.
All along, the video industry is an area that allows companies to love and hate each other. There have been few profit makers, and even if it is known as the industry leader, Yu Tu said that this year will achieve profitability this year, but it has also been faced with reality. Despite this, the development momentum of video websites has remained unabated, and giant capital is still favored in this field.
Here, there is no shortage of competitors. As long as you can endure loneliness and keep users, you can get a world.
On the last day before the arrival of the holiday, the news of Ali’s shareholding in Youtu broke the battle for the Internet BAT Big Three in the video industry. Although investment in entertainment culture has never stopped in recent years, Ali’s investment is far-reaching. I believe many people in the industry have passed a real "Labor Day."
One is the representative of the domestic Internet industry giants, the other is the video industry's boss, the topic of marriage between the two is enough to prop up the video industry in the first half of the talks. In terms of transaction details, Ali and Yunfeng Funds acquired 18.5% of Youku Tudou for 1.22 billion US dollars, Ali holds 16.5%, and will appoint its CEO Lu Zhaoyi to join the Youtu Board of Directors. The valuation of nearly 6.6 billion yuan for U.S. stocks with a market value of only 4 billion U.S. soil, self-satisfaction, and this also shows the eagerness of Ali to seek video breakthroughs.
Backed by Ali's Yutu, Baidu backed by iQiyi and Tencent's Tencent video, all three parties are strong in the background, and video copyright is precisely the most tested capital operation.
The recent acquisition of the latest financing has become unfavorable for the company to become the second only to BAT in the valuation. Digging Sina's chief editor Chen Yu, together with the investment of $1 billion in content investment, has also caused a lot of buzz in the industry. . Now that investment has been gradually phased out, it will be unclear how U.S. will receive US$300 million in Uchizu and iQiyi’s US$300 million in U.S. dollars. We will not know how the remaining capital will play its biggest role, but we can still guess that Xiaomi’s investment in Thunder has continued since March. After that, the content will be taken at a faster pace.
Looking at the video industry today, the three "giants" have taken a strong attack. Several other companies have their own group. Vertically building their own brands is also a fight. The competition continues, but the pattern is already settled and there will be new ones in the future. The dark horse, from the industry's competition barriers, the result is self-evident.
One fold: Content competition is more influential in overseas markets
Last year’s copyright price war still loomed ahead, and websites that failed to obtain excellent resources in the fight for copyright began to play the “first year of self-made†banner and vigorously developed home-made dramas.
According to the data in the White Paper of China's Internet Audiovisual Industry, the amount of online self-made dramas in 2012 is about 65 million yuan, and it is expected to reach 100 million yuan in 2014. In fact, Utugu Yongyong said that in 2014, it will invest 300 million in holding home-made programs, collaborative programs (PGC) and user originals (UGC), and in 2015 will increase production costs to 600 million. Iqiyi and Tencent videos have also mentioned home-made and newly-introduced self-made content.
Although self-produced dramas have low costs and controllable advertising revenues, they can hardly conceal their low brand value and low advertising value because of low profitability. After all, not all self-produced plays can be performed with theatrical features. Come on fame and fortune, and the more end of the homemade drama is the niche of the niche.
On the one hand, it is difficult to establish a brand for self-made dramas. On the one hand, the copyright of television stations has tightened the cost of broadcasting copyrights. This year's video website experienced the content contest for content resources. Faced with this situation, they collectively chose a new path of “curve to save the countryâ€.
Hunan Satellite TV, which has a large amount of output for entertainment programs, has tightened its copyright. It is undoubtedly a bad news for video sites. In order to get rid of the reliance on traditional TV stations' copyrights, video sites have turned their attention to copyright upstream video companies and foreign resources.
Ultimo formed a joint venture film company; iQiyi and Huace Film and Television jointly funded the establishment of HuaceiQiyi Film and Television Company; LeTV founded two subsidiaries in the United States; LeTV Films spent US$200 million to establish a subsidiary LeVision Pictures in Los Angeles. USA and so on, a group of film and television companies that have injected Internet genes have mushroomed.
In addition to obtaining content copyright through another "homemade" method, the production risks of cooperative investment appear to be smaller, and the quality of the program is also more secure, but the cost is also considerably higher.
Ultim CEO Ke Yongyong hand held the "Asia Cooperation Project" initiated by Li Yong, Chairman of Busan International Film Festival, and made a movie production; Baidu and Korea's SM Entertainment Co., Ltd., where Dong Bang Shin Ki is located, will be authorized to broadcast SM Entertainment audio and video in mainland China. , Iqiyi will also tailor-make an integrated entertainment program; Sohu 8.61 million yuan to acquire the 6.4% stake in Korean entertainment company KeyEast as the second largest shareholder, and announced that it will launch a customized Korean drama exclusive in the future, and KeyEast is the hottest at the beginning of the year. Korean drama star you are teaching the brokerage company, previously reported that Tencent also participated in the cooperation negotiations, but in the end Sohu was selected.
Whether it is a self-reliance portal or a large-scale cooperative investment, or content from a self-produced drama to a big movie to a custom drama, this requires strong capital and decision-making support behind it. Otherwise, it is only a clever woman who can't be without straw.
Two fold: The hardware market is booming
Just as the LeSports model took the lead in gaining a good momentum of profit, a wave of smart hardware was spurred in the industry. Sohu Shadowstick, Youtu brought Haierhua to launch Internet TV, and iQiyi launched a video phone and a video in addition to new television products. The outbreak of the sector is approaching and box television storms are on schedule, cooling the feverish market enthusiasm.
Focusing on the regulatory policies of the entire radio and television sector, the "most stringent supervision in history" of Internet TV, which began in June 2014, has the greatest impact on Internet companies.
On the eve of the storm, the Sohu movie club has been formed, with built-in Sohu video and game games; iQiyi and TCL released 9 TVs. After the joint 100+ video mobile phone was launched, the “Friends of Partners Program†was proposed; LeTV released the world’s first The overall sense of the smart TV UI system, etc.; everything is in full swing, and no one would have thought that the storm soon after so fierce.
On June 23rd, the SARFT issued a document requesting that the number of Internet TV licensees and China BesTV be rectified, and the download channels for all types of video APP and video aggregation software and Internet browser software in all Internet TV terminal products should be closed.
On July 9, SARFT demanded that "Cable TV Network Company vigorously carry out TVOS 1.0 scale application test" and at the same time require that cable network companies not install other operating systems other than TVOS.
On July 14, SARFT demanded that all Internet TV boxes must stop providing TV programs with time shifting and viewing functions.
On July 15th, SARFT issued a strictest order for the box: not only overseas film and TV dramas and micro-movies are required to be off-line within a week, but also that unapproved end-products are not allowed on the market.
On August 20, when SARFT criticized the CNTV (China Internet TV)'s weak TV reforms in the future, it pointed out that the set-top box UI violations of Xiaomi and LeTV with which it cooperated.
The State Administration of Press, Publication, Radio, Film and Television stated that only radio and television organizations approved by the State Administration of Press, Publication, Radio, Film and Television can qualify for the development of Internet TV content platforms, and there are only seven institutions that possess such qualifications. Seven companies are CCTV CNV, China National Radio, China Radio International, Shanghai BesTV, Hangzhou Huashu, Southern Media, and Hunan Radio and Television.
Under the new rules, if a video site wants to gain permission on Internet TV broadcasts, it must access the content platform instead of using a separate TV-side App. Afterwards, Youku, Tudou, iQIYI, LeTV and other internet video companies have their app on the TV.
There are many microblogging netizens saying that LeTV’s online TV application has completely died down. When the user clicks to enter, some will prompt “stop service†announcements, and some will be unable to respond directly to a long black screen. QQ and some music software But still able to use normally.
In addition to the deep responsibility for the love of boxes and Internet TV, SARFT has issued relevant notifications for overseas dramas overseas, saying that overseas movie and television dramas that have not obtained the license for the release of the movie or the license for the release of the TV show must not be played on the Internet. . The overseas dramas broadcast on the website must be reported to the press, broadcasting, and broadcasting administrative departments before March 31, 2015 as required. From April 1, 2015, unregistered overseas film and TV dramas may not be played on the Internet.
The industry has also revealed that SARFT has imposed restrictions on the number of overseas dramas and domestically produced TV dramas and made new restrictions:
1. The number of film and television dramas to be introduced in the next year will be 30% of the number of home-made dramas on the line in the previous year (2014), and the types of country and subject matter will be diversified;
2. In the next year, the overseas dramas on the new line must receive the full film of the 1st quarter and be handed over to the Beijing Bureau for verification and approval.
The overseas dramas on-line that were on-line in March and September must be completed before April 1st of next year. The online broadcast content agreement cannot be renewed after the expiry of the agreement, such as the renewal of the new policy, accounting for quotas and audit content. Whether or not the overseas drama on-line in September will take up the quota for the introduction of the plan in 2015 will still be decided by the government.
The content is limited, the channels are blocked, and the hardware path of video websites encounters an unprecedented development bottleneck. Whether or not the latest smart devices that will appear or are about to emerge will survive, not only depends on how the video website captures the licensee’s heart. , Also see if we can avoid the intersection with the interests of SVA. It seems that the possibility of the development of other smart terminals other than the TV box will be more promising.
Tri-fold: Eco-scattering Development Without Limits
The hottest word in 2014 was “ecologyâ€. Almost all internet companies are mentioning the concept of ecology. It is no exception in the video industry, and LeTV has been synonymous with development since its establishment, despite the fact that box TV is in the broadcasting industry. The impact of the ban has been hit hard, but the eco-efficiency of super TV has gradually emerged, which has caused many competitors to take a close look.
However, based on the multi-terminal extension of video content, the recreation living room ecology is no longer the ultimate goal of the video site. With the addition of more new elements, the extension of this ecology has been infinitely expanded and innovation has been seen everywhere.
New Element One: E-commerce
Alibaba has not made any new progress since it joined the equity market. The first wave is to jointly advance the DT process in China's marketing sector in November, first testing the water video e-commerce business. The specific form is: Ali's marketing platform Ali mother will use data and technology to support Youku "seeing and buying" and "playing goods" and other new video marketing models, while helping businesses conduct data operations, reduce video delivery costs and attract more Many small and medium enterprise marketing customers join.
You Yong Tuo, chairman and CEO of Youku Group, said: “The cooperation between Youku Tudou and Ali will closely integrate cultural and entertainment consumer behaviors with product service consumer behavior. Both parties will work hard to realize the vision of channels, content, and stores, as well as cultural entertainment. Business and payment have a strong synergy effect and work together to create an O+O era."
Different from the "Looking to buy" joint venture between Youtu and Ali, it is more entertaining. At present, payment applications are integrated in millet TVs and Tmall's boxes. Users can bind bank cards and pick up remote controllers to realize online services. Shopping, the future will also be able to achieve the payment of water and coal electricity charges, the atmosphere has become increasingly strong.
New element 2: The development of mobile end-to-end networking is undoubtedly the trend of the times in 2014. A series of popular social applications such as WeChat, Line, and Instagram occupy people's mobile lives, and video as an entertainment representative also shifts to mobile.
According to data from Ereli.com, the number of online video mobile end users in August 2014 was close to 300 million, reaching 290 million, an increase of 89.2% compared to the same period of last year in August 2013, and the mobile terminal's share of long-term use was close to 40%. In August 2014, the monthly number of online video PC-side monthly coverage was 1.8 times that of online video mobile monthly, compared with 3.1 times in August 2013 and 4.3 times in January 2013.
The keen sense of development is a necessary skill for fierce competition, and the extension of the mobile is no longer news. As an important role of ecological terminals, smart phones can also become one end.
Following the joint launch of iQiyi’s one-plus-one video mobile phone, Tudou also jointly launched a smart phone brand “Countercom†with the mobile phone manufacturer duowei; and the news that LeTV will also be tested shortly afterwards. Previously Meizu executives joined LeTV. It also indicates that LeTV’s mobile phone plan is on schedule.
In addition to the outstanding innovations mentioned above, the entertainment ecology has also seen more new directions of development along with the market trend. One of the online reality shows has gradually shown business opportunities. With the listing of the 9158, its representative video product "Showfield" broke into the public eye. On the territory occupied by 9158 and YY, Uniland, iQIYI, and LeTV entered the field. The site of the online reality show was divided up. The war is about to kick off.
In addition, new elements such as barrage technology, toll platform, video-based media, and car networking continue to enrich the blueprint for the future development of video sites. The diffused development of the entertainment ecosystem is closer to the construction of living platforms, providing viewers with a full range of full screens. Smart future life brings endless possibilities.
In 2014, after experiencing a series of ups and downs such as fast broadcasting stations, copyright wars, box television disturbances, and restrictions on the broadcast of film and TV dramas, the video website still received the favor of capitals from companies such as Ali and Xiaomi. After experiencing a new round of new and old alternations, the game of capital competition has also shown a state of separatism, with BAT carrying love or an allies at the corner, while others continue to divide up the remaining markets.
In the few days before 2014 was over, the news that the traditional film and television company Light Media and 360 announced the establishment of an Internet video company would add a newcomer to the video industry this year. The new model of paid on-demand exploration could create a new one in the future. Xintiandi will wait until next year.
The content competition still dominates the development of the industry. Different from the past, this content not only serves the construction of websites and brands, but also serves the construction of the entire entertainment ecosystem, providing inexhaustible motivation for the extension of diversified intelligent terminals. More advertising industry views, please continue to pay attention to advertising portal.
In terms of the contents of the contention, the major websites are still enthusiastic, but this year has also occurred in many of these accidents and storms, so that the author as an outsider has to lament that this year's video industry development is indeed twists and turns.
A wave: Wet the old business to integrate the last bus
After the waves of the Yangtze River pushed forward, a new generation won the old man.
In the re-video site in 2014, we had to mention a swift broadcast. This once-in-a-life camp of Pan Yi finally left the altar and was eventually lost to copyright. Although it had previously tried hard to whiten, it also Back to powerless.
If the server seizure at the end of 2013 was a foreplay, then as Wang Xin's arrest, it was completely announced that the fast broadcast really left us, leaving the competitors with more content awe .
In addition to the fast broadcast, Yu Wei’s copyright has also affected domestic subtitles. The earliest and most influential subtitles group in China, and the Chinese subtitles exchange platform, Shooter, have also staged the drama of QuQuan.
Comparing the gates behind the station, the "selling" may be more decent, and it may be possible to regain the turning point, but this is only possible. Four years ago, Renren's $80 million acquisition of 56 networks, and 4 years later, 56 network was sold to Sohu video for $ 12.90 million, this is the industry mergers and acquisitions after Youku M & A potatoes, iQIYI mergers and acquisitions PPS Another milestone. Renren's performance on the single can be seen, for supporting 56 network, Renren network of social dividend or strength is not enough.
I still remember when Zhang Chaoyang, head of Sohu's video industry at the beginning of the year, once told the media, "Sohu Video has no M&A plan and will focus on the development of media entertainment." Faced with the needs of the reality and the development of the enterprise, it is sometimes necessary to fight face.
Even Shanda, who claims to be a "dreamer," sold 647 percent of its cool shares, and Xu Xudong, the founder of iSpeak, a voice and video text messaging tool, took over. After the transaction, Shanda held approximately 30% of the shares. For the East Side changes, Cool 6 will usher in a new round of personnel changes. After the news of being sold, the fate of Cool 6 added even more.
All along, the video industry is an area that allows companies to love and hate each other. There have been few profit makers, and even if it is known as the industry leader, Yu Tu said that this year will achieve profitability this year, but it has also been faced with reality. Despite this, the development momentum of video websites has remained unabated, and giant capital is still favored in this field.
Here, there is no shortage of competitors. As long as you can endure loneliness and keep users, you can get a world.
On the last day before the arrival of the holiday, the news of Ali’s shareholding in Youtu broke the battle for the Internet BAT Big Three in the video industry. Although investment in entertainment culture has never stopped in recent years, Ali’s investment is far-reaching. I believe many people in the industry have passed a real "Labor Day."
One is the representative of the domestic Internet industry giants, the other is the video industry's boss, the topic of marriage between the two is enough to prop up the video industry in the first half of the talks. In terms of transaction details, Ali and Yunfeng Funds acquired 18.5% of Youku Tudou for 1.22 billion US dollars, Ali holds 16.5%, and will appoint its CEO Lu Zhaoyi to join the Youtu Board of Directors. The valuation of nearly 6.6 billion yuan for U.S. stocks with a market value of only 4 billion U.S. soil, self-satisfaction, and this also shows the eagerness of Ali to seek video breakthroughs.
Backed by Ali's Yutu, Baidu backed by iQiyi and Tencent's Tencent video, all three parties are strong in the background, and video copyright is precisely the most tested capital operation.
The recent acquisition of the latest financing has become unfavorable for the company to become the second only to BAT in the valuation. Digging Sina's chief editor Chen Yu, together with the investment of $1 billion in content investment, has also caused a lot of buzz in the industry. . Now that investment has been gradually phased out, it will be unclear how U.S. will receive US$300 million in Uchizu and iQiyi’s US$300 million in U.S. dollars. We will not know how the remaining capital will play its biggest role, but we can still guess that Xiaomi’s investment in Thunder has continued since March. After that, the content will be taken at a faster pace.
Looking at the video industry today, the three "giants" have taken a strong attack. Several other companies have their own group. Vertically building their own brands is also a fight. The competition continues, but the pattern is already settled and there will be new ones in the future. The dark horse, from the industry's competition barriers, the result is self-evident.
One fold: Content competition is more influential in overseas markets
Last year’s copyright price war still loomed ahead, and websites that failed to obtain excellent resources in the fight for copyright began to play the “first year of self-made†banner and vigorously developed home-made dramas.
According to the data in the White Paper of China's Internet Audiovisual Industry, the amount of online self-made dramas in 2012 is about 65 million yuan, and it is expected to reach 100 million yuan in 2014. In fact, Utugu Yongyong said that in 2014, it will invest 300 million in holding home-made programs, collaborative programs (PGC) and user originals (UGC), and in 2015 will increase production costs to 600 million. Iqiyi and Tencent videos have also mentioned home-made and newly-introduced self-made content.
Although self-produced dramas have low costs and controllable advertising revenues, they can hardly conceal their low brand value and low advertising value because of low profitability. After all, not all self-produced plays can be performed with theatrical features. Come on fame and fortune, and the more end of the homemade drama is the niche of the niche.
On the one hand, it is difficult to establish a brand for self-made dramas. On the one hand, the copyright of television stations has tightened the cost of broadcasting copyrights. This year's video website experienced the content contest for content resources. Faced with this situation, they collectively chose a new path of “curve to save the countryâ€.
Hunan Satellite TV, which has a large amount of output for entertainment programs, has tightened its copyright. It is undoubtedly a bad news for video sites. In order to get rid of the reliance on traditional TV stations' copyrights, video sites have turned their attention to copyright upstream video companies and foreign resources.
Ultimo formed a joint venture film company; iQiyi and Huace Film and Television jointly funded the establishment of HuaceiQiyi Film and Television Company; LeTV founded two subsidiaries in the United States; LeTV Films spent US$200 million to establish a subsidiary LeVision Pictures in Los Angeles. USA and so on, a group of film and television companies that have injected Internet genes have mushroomed.
In addition to obtaining content copyright through another "homemade" method, the production risks of cooperative investment appear to be smaller, and the quality of the program is also more secure, but the cost is also considerably higher.
Ultim CEO Ke Yongyong hand held the "Asia Cooperation Project" initiated by Li Yong, Chairman of Busan International Film Festival, and made a movie production; Baidu and Korea's SM Entertainment Co., Ltd., where Dong Bang Shin Ki is located, will be authorized to broadcast SM Entertainment audio and video in mainland China. , Iqiyi will also tailor-make an integrated entertainment program; Sohu 8.61 million yuan to acquire the 6.4% stake in Korean entertainment company KeyEast as the second largest shareholder, and announced that it will launch a customized Korean drama exclusive in the future, and KeyEast is the hottest at the beginning of the year. Korean drama star you are teaching the brokerage company, previously reported that Tencent also participated in the cooperation negotiations, but in the end Sohu was selected.
Whether it is a self-reliance portal or a large-scale cooperative investment, or content from a self-produced drama to a big movie to a custom drama, this requires strong capital and decision-making support behind it. Otherwise, it is only a clever woman who can't be without straw.
Two fold: The hardware market is booming
Just as the LeSports model took the lead in gaining a good momentum of profit, a wave of smart hardware was spurred in the industry. Sohu Shadowstick, Youtu brought Haierhua to launch Internet TV, and iQiyi launched a video phone and a video in addition to new television products. The outbreak of the sector is approaching and box television storms are on schedule, cooling the feverish market enthusiasm.
Focusing on the regulatory policies of the entire radio and television sector, the "most stringent supervision in history" of Internet TV, which began in June 2014, has the greatest impact on Internet companies.
On the eve of the storm, the Sohu movie club has been formed, with built-in Sohu video and game games; iQiyi and TCL released 9 TVs. After the joint 100+ video mobile phone was launched, the “Friends of Partners Program†was proposed; LeTV released the world’s first The overall sense of the smart TV UI system, etc.; everything is in full swing, and no one would have thought that the storm soon after so fierce.
On June 23rd, the SARFT issued a document requesting that the number of Internet TV licensees and China BesTV be rectified, and the download channels for all types of video APP and video aggregation software and Internet browser software in all Internet TV terminal products should be closed.
On July 9, SARFT demanded that "Cable TV Network Company vigorously carry out TVOS 1.0 scale application test" and at the same time require that cable network companies not install other operating systems other than TVOS.
On July 14, SARFT demanded that all Internet TV boxes must stop providing TV programs with time shifting and viewing functions.
On July 15th, SARFT issued a strictest order for the box: not only overseas film and TV dramas and micro-movies are required to be off-line within a week, but also that unapproved end-products are not allowed on the market.
On August 20, when SARFT criticized the CNTV (China Internet TV)'s weak TV reforms in the future, it pointed out that the set-top box UI violations of Xiaomi and LeTV with which it cooperated.
The State Administration of Press, Publication, Radio, Film and Television stated that only radio and television organizations approved by the State Administration of Press, Publication, Radio, Film and Television can qualify for the development of Internet TV content platforms, and there are only seven institutions that possess such qualifications. Seven companies are CCTV CNV, China National Radio, China Radio International, Shanghai BesTV, Hangzhou Huashu, Southern Media, and Hunan Radio and Television.
Under the new rules, if a video site wants to gain permission on Internet TV broadcasts, it must access the content platform instead of using a separate TV-side App. Afterwards, Youku, Tudou, iQIYI, LeTV and other internet video companies have their app on the TV.
There are many microblogging netizens saying that LeTV’s online TV application has completely died down. When the user clicks to enter, some will prompt “stop service†announcements, and some will be unable to respond directly to a long black screen. QQ and some music software But still able to use normally.
In addition to the deep responsibility for the love of boxes and Internet TV, SARFT has issued relevant notifications for overseas dramas overseas, saying that overseas movie and television dramas that have not obtained the license for the release of the movie or the license for the release of the TV show must not be played on the Internet. . The overseas dramas broadcast on the website must be reported to the press, broadcasting, and broadcasting administrative departments before March 31, 2015 as required. From April 1, 2015, unregistered overseas film and TV dramas may not be played on the Internet.
The industry has also revealed that SARFT has imposed restrictions on the number of overseas dramas and domestically produced TV dramas and made new restrictions:
1. The number of film and television dramas to be introduced in the next year will be 30% of the number of home-made dramas on the line in the previous year (2014), and the types of country and subject matter will be diversified;
2. In the next year, the overseas dramas on the new line must receive the full film of the 1st quarter and be handed over to the Beijing Bureau for verification and approval.
The overseas dramas on-line that were on-line in March and September must be completed before April 1st of next year. The online broadcast content agreement cannot be renewed after the expiry of the agreement, such as the renewal of the new policy, accounting for quotas and audit content. Whether or not the overseas drama on-line in September will take up the quota for the introduction of the plan in 2015 will still be decided by the government.
The content is limited, the channels are blocked, and the hardware path of video websites encounters an unprecedented development bottleneck. Whether or not the latest smart devices that will appear or are about to emerge will survive, not only depends on how the video website captures the licensee’s heart. , Also see if we can avoid the intersection with the interests of SVA. It seems that the possibility of the development of other smart terminals other than the TV box will be more promising.
Tri-fold: Eco-scattering Development Without Limits
The hottest word in 2014 was “ecologyâ€. Almost all internet companies are mentioning the concept of ecology. It is no exception in the video industry, and LeTV has been synonymous with development since its establishment, despite the fact that box TV is in the broadcasting industry. The impact of the ban has been hit hard, but the eco-efficiency of super TV has gradually emerged, which has caused many competitors to take a close look.
However, based on the multi-terminal extension of video content, the recreation living room ecology is no longer the ultimate goal of the video site. With the addition of more new elements, the extension of this ecology has been infinitely expanded and innovation has been seen everywhere.
New Element One: E-commerce
Alibaba has not made any new progress since it joined the equity market. The first wave is to jointly advance the DT process in China's marketing sector in November, first testing the water video e-commerce business. The specific form is: Ali's marketing platform Ali mother will use data and technology to support Youku "seeing and buying" and "playing goods" and other new video marketing models, while helping businesses conduct data operations, reduce video delivery costs and attract more Many small and medium enterprise marketing customers join.
You Yong Tuo, chairman and CEO of Youku Group, said: “The cooperation between Youku Tudou and Ali will closely integrate cultural and entertainment consumer behaviors with product service consumer behavior. Both parties will work hard to realize the vision of channels, content, and stores, as well as cultural entertainment. Business and payment have a strong synergy effect and work together to create an O+O era."
Different from the "Looking to buy" joint venture between Youtu and Ali, it is more entertaining. At present, payment applications are integrated in millet TVs and Tmall's boxes. Users can bind bank cards and pick up remote controllers to realize online services. Shopping, the future will also be able to achieve the payment of water and coal electricity charges, the atmosphere has become increasingly strong.
New element 2: The development of mobile end-to-end networking is undoubtedly the trend of the times in 2014. A series of popular social applications such as WeChat, Line, and Instagram occupy people's mobile lives, and video as an entertainment representative also shifts to mobile.
According to data from Ereli.com, the number of online video mobile end users in August 2014 was close to 300 million, reaching 290 million, an increase of 89.2% compared to the same period of last year in August 2013, and the mobile terminal's share of long-term use was close to 40%. In August 2014, the monthly number of online video PC-side monthly coverage was 1.8 times that of online video mobile monthly, compared with 3.1 times in August 2013 and 4.3 times in January 2013.
The keen sense of development is a necessary skill for fierce competition, and the extension of the mobile is no longer news. As an important role of ecological terminals, smart phones can also become one end.
Following the joint launch of iQiyi’s one-plus-one video mobile phone, Tudou also jointly launched a smart phone brand “Countercom†with the mobile phone manufacturer duowei; and the news that LeTV will also be tested shortly afterwards. Previously Meizu executives joined LeTV. It also indicates that LeTV’s mobile phone plan is on schedule.
In addition to the outstanding innovations mentioned above, the entertainment ecology has also seen more new directions of development along with the market trend. One of the online reality shows has gradually shown business opportunities. With the listing of the 9158, its representative video product "Showfield" broke into the public eye. On the territory occupied by 9158 and YY, Uniland, iQIYI, and LeTV entered the field. The site of the online reality show was divided up. The war is about to kick off.
In addition, new elements such as barrage technology, toll platform, video-based media, and car networking continue to enrich the blueprint for the future development of video sites. The diffused development of the entertainment ecosystem is closer to the construction of living platforms, providing viewers with a full range of full screens. Smart future life brings endless possibilities.
In 2014, after experiencing a series of ups and downs such as fast broadcasting stations, copyright wars, box television disturbances, and restrictions on the broadcast of film and TV dramas, the video website still received the favor of capitals from companies such as Ali and Xiaomi. After experiencing a new round of new and old alternations, the game of capital competition has also shown a state of separatism, with BAT carrying love or an allies at the corner, while others continue to divide up the remaining markets.
In the few days before 2014 was over, the news that the traditional film and television company Light Media and 360 announced the establishment of an Internet video company would add a newcomer to the video industry this year. The new model of paid on-demand exploration could create a new one in the future. Xintiandi will wait until next year.
The content competition still dominates the development of the industry. Different from the past, this content not only serves the construction of websites and brands, but also serves the construction of the entire entertainment ecosystem, providing inexhaustible motivation for the extension of diversified intelligent terminals. More advertising industry views, please continue to pay attention to advertising portal.
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