In addition to traditional players such as Huayi, Ray and Bona, the film market in 2014 has added a lot of fresh blood. This year, many movie companies that may change the industry structure have been established, and cross-border players in the film and television industry have also started Outsiders, such as wood, construction, and automobiles, gradually returned to video sites and film and television companies themselves. The M&A that hopes to make quick money with the original intention of holding a share of money will inevitably be replaced by the internal integration of the industry based on the layout of the industrial chain.
From content self-promotion to defensive positioning of independent film company video sites
The industry is accustomed to using cross-border terms to refer to many new players in the industry and regard them as film industry invaders. In fact, this cross-border industry is a logical industry in terms of this year's new movie company list. expand. The five movie companies established this year and the several movie companies established last year have obvious and traceable rules. Let us first roughly classify these new companies into two categories. One is Internet companies. , Rich and wealthy and some Internet companies natural and television are inextricably linked, such as Youku potatoes, iQiyi, etc.; the second category is a company with film and television culture genes, the extension of the industrial chain established film companies, such as Austrian flying animation, Wanda, etc. .
For the former category, it is relatively easy for companies with cultural and film genes to cross their borders. This is especially true for video sites such as the joint venture between Iqiyi Film Group and Ikuo Tudou Co., Ltd. established by IGI. The first-ever LeTV industry is a good example. At present, LeTV’s box office sales have reached 1.9 billion in 2014, accounting for 11% of the market. Iqiyi and Youku Tuo are obviously not far behind, although they have already fallen behind. The competitive landscape between video sites has not been determined, and each one is keeping a close eye on the opponent's practice, fearing that he will be left behind. In the beginning, LeTV launched Internet TV. It was not long after the iQiyi was launched simultaneously. It was still slow and semi-beat, and Uniland was like all industry leaders. It missed the opportunity brought by new technologies and missed the best time for hardware layout. Can not keep up with step by step can not keep up and become a major pain point in the land. In the field of video websites, even mergers and acquisitions have become tight-knit opponents, not to mention the development of new areas.
In addition, from video sites to movie companies, this kind of leapfrogging is originally a matter of pushing the boat. This middle bridge or extradition is home-made. Under the fierce competition in the video industry, scarce quality content resources have always been the focus of video network competition. Due to the high cost of purchasing individual broadcast content, in order to enhance its own content strength, self-control is the “internal work†that video sites must cultivate. Although it takes a long time, the effect is not immediately obvious, but as the video website will get rid of the content of TV stations in the future, and strengthen the ultimate weapon of its own content production, self-control will inevitably become the focus of the video website. From television dramas to variety shows, video websites have already made many attempts on self-produced film and television content, even including various micro-movies. It is also logical to go on to make big movies. In particular, there are entrants, in the face of the confusing industry prospects, in addition to follow-up to no other way, the total use of flower resources is better than being eliminated.
Last year, LeTV.com successively acquired two film and television cultural companies and took the lead in setting up a film and television company. LeTV, including LeTV, was the earliest incoming player. It should be said that LeTV was able to become the forerunner of the film layout. Zhang Zhao was an important part. In 2011, he left the light to set up LeTV. No one could think of the Internet and the film colliding with such a big spark that this year LeTV When it was hot, Le Vision became the biggest trump card in LeTV. The wind was so fierce and the air outlet was obvious. Nobody could sit still. In July of this year, iQiyi announced the establishment of iQiyi Film Company and one month later it cooperated with China Policy to establish a film and television company. In this context, Youku Potato Group, which has been externally stated that it will not establish a film and television company, is also “forced†to enter the board. On August 28th, Youku Tudou Group announced the establishment of a film company, "One Film Industry", to create an O+O (online and offline integration) movie company.
The above is about the layout of video websites in the movie. In addition, many internet giants of non-video websites have also accelerated their pace. For example, the Youzu Film Group founded by the Youzu Network, Ali Yingye, a subsidiary of the Alibaba Group, and Tencent Mutual Entertainment, which did not establish a company but existed separately as a business unit.
Compared with video websites, these Internet giants are somewhat unjustified, but in the market economy, capital is the only passport, although in addition to the tourists, the other two do not have much entertainment, but they are powerful. The capital and user resources do not attract film and television talents. Just starting to run into the ranks of seed players, not mature has to be mature is the fate of such companies. On the day of the establishment of the Youzu Film Group, Liu Dachang’s platform was promoted, and “The Three Bones†adapted this kind of “hard bones†with no light and no light; the iQiyi Film Industry had just put in place “7+1â€. In the movie plan, the first movie is "Top Gun" which dares to explore the "top allocation" of the ticket warehouse capacity. The One Movie Industry Co., Ltd. jointly produced "Taking Tiger Mountain 3D", "Hushing That Year," and "Micro Love “Get better and betterâ€, all have achieved good results, can be described as favorable.
As we all know, Ma Yun has always been a major shareholder of Huayi Brothers, holding shares for many years. In November, Huayi announced a planned increase plan. After the event, Ali and Tencent will both rank 2.88% of their shareholdings in Huayi's second largest shareholder. Obviously, the Internet giant has a long-standing interest in the film industry. With the development of the film industry, it is clear that “borrowing chickens and eggs†is not satisfying, and the transition to “playing with oneself†is reasonable. For Alibaba and Tencent, which are already set in their respective fields, it is understandable to explore new growth points. Policy preferences and changes in residents' consumption structure will make the film industry a new economic growth point. Internet giants naturally have this point. Vision.
There are film genes near the water and the traditional enterprises to extend the industrial chain layout
Although there are differences between the two types mentioned previously, they are all Internet companies. There are also a group of companies related to traditional film and television culture that have also successively established film companies, such as the Austrian flying film industry under Austrian Flying Animation. Last year, restaurants, heavy industry, fireworks, and material companies entered the film industry one after another. It became a joke for a while. No way, the movie concept is the charm of a word limit. In contrast, traditional enterprises that have their own film and television cultural funds have become more sensible in entering the film industry. Earlier this successful case of Wanda Film and Television, extending from the theater to the upstream development sector, is the normal logic for the development of the company. Wanda has produced a number of films including Beijing Love Story and Master Hypnotizer. The Austrian flying film industry that was just established this year is also the product of this logic. Aofei Animation started with toys and gradually developed into an animation and cultural industry group. In recent years, it has successfully produced the "Firepower Juvenile King" series, "Pleasant Goat and Big Big Wolf" series. (Acquired from Guangdong Original Power) and other animation works are the most complete listed companies in the animation industry industry chain in China. From the animation niche brand to the movie mass brand, it is an important step in the distribution of the industry. On December 4, Aofei Animation announced that it has reached a long-term strategic partnership with Hollywood's new Regency Entertainment Group, and has invested no more than US$60 million in the three Hollywood blockbusters produced by the company. Cai Dongqing, chairman of Aofei Animation, stated that “investment in the three films is only the beginning, which will help Olympiad to quickly learn Hollywood’s advanced concepts and operating models and enter the film industry at a high starting point.â€
Whether it is Wanda or Aofei, the establishment of a movie company by a company with film genes is an effective means to improve the layout of its industrial chain. From Xinli to light, from Wan to Oku, such cases will be more and more, the trend will be more and more obvious. The difference is that some companies chose to set up a film business unit, and some companies chose to set up an independent film company.
Relying on the advantages of the parent company's dominant gameplay, participation, and big data are all significant
Although they are all called the film industry, the gameplay of these new companies is different. The Internet has given new movie companies more tentacles and possibilities. All in all, it is to build more possibilities with movies in the areas where they are good at.
In addition to the production, distribution, and publicity functions of traditional film companies, there are many new profitable points based on the Internet, such as big data analysis, produced by film companies that are derived from Internet companies such as Iqiyi Film Group and Heyi Film Group. Both are similar and different. iQIYI has focused on movie crowdfunding, mining and research of big data, online movie ticket sales, pre-sales, and profit model of movie derivatives sales, etc., and the integrated marketing model and online marketing of Heyi Film Online. Film production, big data analysis, derivative economics, and IP incubation are all more important.
The Internet company that has almost no gene involved in any film and television gene, such as Ali, first enters a different way from the former. Instead of establishing itself, it uses acquisition methods to build teams in the fastest way possible. The profit model is similar to that of iQiyi and Heyi, but it is worth noting that in addition to carrying out some innovations in O2O, Alibaba Pictures will also bring some Chinese cultural and entertainment industries at the e-commerce level. Fresh perspective.
While the Youzu Film Group and the Austrian Film Industry Group are more obvious in their advantages of combining the parent company, the Youzu pays attention to the interaction between the game and the movie, and Ou Fei focuses on the connection between the animation toy and the movie. Regardless of the focus, these newly established companies have adopted participation as an entry or starting method. For example, Iqiyi Investment “One Step awayâ€, “Breaking Wind†and “Journey to the Journey to the Three Bones of Bonesâ€, tour The family film industry participated in "Tai Ping" and so on.
It is foreseeable that in 2015, these newly established film companies will surely become spoilers. Each of them has played very well with the abacus, but the film industry is not so easy to mix. Huayi, Xianguang and Bona are all used. It took several years, even decades, to settle down. It is undeniable that the development of the Internet has opened up shortcuts for these new players. However, where no one has gone, every step is extremely dangerous. It is an experience to take a good lesson. It is a lesson to go wrong, but whether you go wrong or not is acceptable. The forerunner of respect.
2014 Newly Established Movie Company
As of December 31, there were five new large-scale movie companies established in 2014. Among them, four were founded by Internet companies. Among them, Alibaba Pictures was founded by the E-Commerce Group; Harmony Pictures and Ikie Art were created by video sites; only Okifilm was created by the In the sense of traditional company established.
From content self-promotion to defensive positioning of independent film company video sites
The industry is accustomed to using cross-border terms to refer to many new players in the industry and regard them as film industry invaders. In fact, this cross-border industry is a logical industry in terms of this year's new movie company list. expand. The five movie companies established this year and the several movie companies established last year have obvious and traceable rules. Let us first roughly classify these new companies into two categories. One is Internet companies. , Rich and wealthy and some Internet companies natural and television are inextricably linked, such as Youku potatoes, iQiyi, etc.; the second category is a company with film and television culture genes, the extension of the industrial chain established film companies, such as Austrian flying animation, Wanda, etc. .
For the former category, it is relatively easy for companies with cultural and film genes to cross their borders. This is especially true for video sites such as the joint venture between Iqiyi Film Group and Ikuo Tudou Co., Ltd. established by IGI. The first-ever LeTV industry is a good example. At present, LeTV’s box office sales have reached 1.9 billion in 2014, accounting for 11% of the market. Iqiyi and Youku Tuo are obviously not far behind, although they have already fallen behind. The competitive landscape between video sites has not been determined, and each one is keeping a close eye on the opponent's practice, fearing that he will be left behind. In the beginning, LeTV launched Internet TV. It was not long after the iQiyi was launched simultaneously. It was still slow and semi-beat, and Uniland was like all industry leaders. It missed the opportunity brought by new technologies and missed the best time for hardware layout. Can not keep up with step by step can not keep up and become a major pain point in the land. In the field of video websites, even mergers and acquisitions have become tight-knit opponents, not to mention the development of new areas.
In addition, from video sites to movie companies, this kind of leapfrogging is originally a matter of pushing the boat. This middle bridge or extradition is home-made. Under the fierce competition in the video industry, scarce quality content resources have always been the focus of video network competition. Due to the high cost of purchasing individual broadcast content, in order to enhance its own content strength, self-control is the “internal work†that video sites must cultivate. Although it takes a long time, the effect is not immediately obvious, but as the video website will get rid of the content of TV stations in the future, and strengthen the ultimate weapon of its own content production, self-control will inevitably become the focus of the video website. From television dramas to variety shows, video websites have already made many attempts on self-produced film and television content, even including various micro-movies. It is also logical to go on to make big movies. In particular, there are entrants, in the face of the confusing industry prospects, in addition to follow-up to no other way, the total use of flower resources is better than being eliminated.
Last year, LeTV.com successively acquired two film and television cultural companies and took the lead in setting up a film and television company. LeTV, including LeTV, was the earliest incoming player. It should be said that LeTV was able to become the forerunner of the film layout. Zhang Zhao was an important part. In 2011, he left the light to set up LeTV. No one could think of the Internet and the film colliding with such a big spark that this year LeTV When it was hot, Le Vision became the biggest trump card in LeTV. The wind was so fierce and the air outlet was obvious. Nobody could sit still. In July of this year, iQiyi announced the establishment of iQiyi Film Company and one month later it cooperated with China Policy to establish a film and television company. In this context, Youku Potato Group, which has been externally stated that it will not establish a film and television company, is also “forced†to enter the board. On August 28th, Youku Tudou Group announced the establishment of a film company, "One Film Industry", to create an O+O (online and offline integration) movie company.
　　 Different movie company model comparison
From "borrowing chicken eggs" to "playing yourself" Internet giant wants to divide the movie fat The above is about the layout of video websites in the movie. In addition, many internet giants of non-video websites have also accelerated their pace. For example, the Youzu Film Group founded by the Youzu Network, Ali Yingye, a subsidiary of the Alibaba Group, and Tencent Mutual Entertainment, which did not establish a company but existed separately as a business unit.
Compared with video websites, these Internet giants are somewhat unjustified, but in the market economy, capital is the only passport, although in addition to the tourists, the other two do not have much entertainment, but they are powerful. The capital and user resources do not attract film and television talents. Just starting to run into the ranks of seed players, not mature has to be mature is the fate of such companies. On the day of the establishment of the Youzu Film Group, Liu Dachang’s platform was promoted, and “The Three Bones†adapted this kind of “hard bones†with no light and no light; the iQiyi Film Industry had just put in place “7+1â€. In the movie plan, the first movie is "Top Gun" which dares to explore the "top allocation" of the ticket warehouse capacity. The One Movie Industry Co., Ltd. jointly produced "Taking Tiger Mountain 3D", "Hushing That Year," and "Micro Love “Get better and betterâ€, all have achieved good results, can be described as favorable.
As we all know, Ma Yun has always been a major shareholder of Huayi Brothers, holding shares for many years. In November, Huayi announced a planned increase plan. After the event, Ali and Tencent will both rank 2.88% of their shareholdings in Huayi's second largest shareholder. Obviously, the Internet giant has a long-standing interest in the film industry. With the development of the film industry, it is clear that “borrowing chickens and eggs†is not satisfying, and the transition to “playing with oneself†is reasonable. For Alibaba and Tencent, which are already set in their respective fields, it is understandable to explore new growth points. Policy preferences and changes in residents' consumption structure will make the film industry a new economic growth point. Internet giants naturally have this point. Vision.
There are film genes near the water and the traditional enterprises to extend the industrial chain layout
Although there are differences between the two types mentioned previously, they are all Internet companies. There are also a group of companies related to traditional film and television culture that have also successively established film companies, such as the Austrian flying film industry under Austrian Flying Animation. Last year, restaurants, heavy industry, fireworks, and material companies entered the film industry one after another. It became a joke for a while. No way, the movie concept is the charm of a word limit. In contrast, traditional enterprises that have their own film and television cultural funds have become more sensible in entering the film industry. Earlier this successful case of Wanda Film and Television, extending from the theater to the upstream development sector, is the normal logic for the development of the company. Wanda has produced a number of films including Beijing Love Story and Master Hypnotizer. The Austrian flying film industry that was just established this year is also the product of this logic. Aofei Animation started with toys and gradually developed into an animation and cultural industry group. In recent years, it has successfully produced the "Firepower Juvenile King" series, "Pleasant Goat and Big Big Wolf" series. (Acquired from Guangdong Original Power) and other animation works are the most complete listed companies in the animation industry industry chain in China. From the animation niche brand to the movie mass brand, it is an important step in the distribution of the industry. On December 4, Aofei Animation announced that it has reached a long-term strategic partnership with Hollywood's new Regency Entertainment Group, and has invested no more than US$60 million in the three Hollywood blockbusters produced by the company. Cai Dongqing, chairman of Aofei Animation, stated that “investment in the three films is only the beginning, which will help Olympiad to quickly learn Hollywood’s advanced concepts and operating models and enter the film industry at a high starting point.â€
Whether it is Wanda or Aofei, the establishment of a movie company by a company with film genes is an effective means to improve the layout of its industrial chain. From Xinli to light, from Wan to Oku, such cases will be more and more, the trend will be more and more obvious. The difference is that some companies chose to set up a film business unit, and some companies chose to set up an independent film company.
Newly established company model comparison
Relying on the advantages of the parent company's dominant gameplay, participation, and big data are all significant
Although they are all called the film industry, the gameplay of these new companies is different. The Internet has given new movie companies more tentacles and possibilities. All in all, it is to build more possibilities with movies in the areas where they are good at.
In addition to the production, distribution, and publicity functions of traditional film companies, there are many new profitable points based on the Internet, such as big data analysis, produced by film companies that are derived from Internet companies such as Iqiyi Film Group and Heyi Film Group. Both are similar and different. iQIYI has focused on movie crowdfunding, mining and research of big data, online movie ticket sales, pre-sales, and profit model of movie derivatives sales, etc., and the integrated marketing model and online marketing of Heyi Film Online. Film production, big data analysis, derivative economics, and IP incubation are all more important.
The Internet company that has almost no gene involved in any film and television gene, such as Ali, first enters a different way from the former. Instead of establishing itself, it uses acquisition methods to build teams in the fastest way possible. The profit model is similar to that of iQiyi and Heyi, but it is worth noting that in addition to carrying out some innovations in O2O, Alibaba Pictures will also bring some Chinese cultural and entertainment industries at the e-commerce level. Fresh perspective.
While the Youzu Film Group and the Austrian Film Industry Group are more obvious in their advantages of combining the parent company, the Youzu pays attention to the interaction between the game and the movie, and Ou Fei focuses on the connection between the animation toy and the movie. Regardless of the focus, these newly established companies have adopted participation as an entry or starting method. For example, Iqiyi Investment “One Step awayâ€, “Breaking Wind†and “Journey to the Journey to the Three Bones of Bonesâ€, tour The family film industry participated in "Tai Ping" and so on.
It is foreseeable that in 2015, these newly established film companies will surely become spoilers. Each of them has played very well with the abacus, but the film industry is not so easy to mix. Huayi, Xianguang and Bona are all used. It took several years, even decades, to settle down. It is undeniable that the development of the Internet has opened up shortcuts for these new players. However, where no one has gone, every step is extremely dangerous. It is an experience to take a good lesson. It is a lesson to go wrong, but whether you go wrong or not is acceptable. The forerunner of respect.
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