China Unicom’s operating data released yesterday showed that the company’s 3G subscriber net increase was 1.74 million in May, a decrease of 4.3% from the previous month, and well below the industry’s previous forecast of 2 million. This is also the first time the company’s continuous decline since July last year. . Data shows that in April this year, the company’s 3G subscriber net additions also fell slightly by about 2%.
In fact, external concerns have been reflected in the stock price, China Unicom recently A, H shares have broken Powei. In terms of Hong Kong stocks, China Unicom lost more than 5.6% in both last Thursday (June 16) and Friday. The trading volume on Friday was the highest in the year. The trend of A shares is also roughly the same.
The industry believes that China Unicom's latest 3G data performance is sluggish because the company has made a new round of adjustments to its marketing strategy. After the cancellation of the high-end contract plan, the new purchase plan for mid- to low-end users has not yet started for the first time, resulting in May. A vacuum period has appeared.
Unicom's latest version of the contract purchase plan for the star model iPhone4 was launched in mid-April. Although the package threshold was reduced to 66 yuan per month, the 286 yuan package was cancelled. In China Unicom's "pre-stored calls 0 yuan purchase" contract plan, 286 yuan this file was originally the lowest price of all packages. According to "Daily Economic News" information obtained from various channels, the 286 yuan package is the lowest one for users who purchased the Unicom version of the iPhone 4 in the way of "0 yuan purchase", so a considerable part of the relevant users chose 286 The package, the suspension of the impact of attracting new users is not small.
At the same time, China Unicom recently shifted its focus to the development of low-end and mid-range users. In May, it launched a variety of customized smartphones with a price of RMB 1,000. However, it is understood that the actual sales in various business halls are already in early June, which has caused new low-end users to make up for the slowdown in high-end customers' slowdown in May.
However, the industry has confidence in the follow-up development of Unicom. Zhou Jun, a researcher at Orient Securities, believes that the launch of the 1,000-yuan smart machine will effectively boost the company's 3G users, and look forward to a new level. The company's performance also bottomed out in the fourth quarter of last year and the first quarter of this year, and the mid-term report is expected to exceed expectations.
In fact, external concerns have been reflected in the stock price, China Unicom recently A, H shares have broken Powei. In terms of Hong Kong stocks, China Unicom lost more than 5.6% in both last Thursday (June 16) and Friday. The trading volume on Friday was the highest in the year. The trend of A shares is also roughly the same.
The industry believes that China Unicom's latest 3G data performance is sluggish because the company has made a new round of adjustments to its marketing strategy. After the cancellation of the high-end contract plan, the new purchase plan for mid- to low-end users has not yet started for the first time, resulting in May. A vacuum period has appeared.
Unicom's latest version of the contract purchase plan for the star model iPhone4 was launched in mid-April. Although the package threshold was reduced to 66 yuan per month, the 286 yuan package was cancelled. In China Unicom's "pre-stored calls 0 yuan purchase" contract plan, 286 yuan this file was originally the lowest price of all packages. According to "Daily Economic News" information obtained from various channels, the 286 yuan package is the lowest one for users who purchased the Unicom version of the iPhone 4 in the way of "0 yuan purchase", so a considerable part of the relevant users chose 286 The package, the suspension of the impact of attracting new users is not small.
At the same time, China Unicom recently shifted its focus to the development of low-end and mid-range users. In May, it launched a variety of customized smartphones with a price of RMB 1,000. However, it is understood that the actual sales in various business halls are already in early June, which has caused new low-end users to make up for the slowdown in high-end customers' slowdown in May.
However, the industry has confidence in the follow-up development of Unicom. Zhou Jun, a researcher at Orient Securities, believes that the launch of the 1,000-yuan smart machine will effectively boost the company's 3G users, and look forward to a new level. The company's performance also bottomed out in the fourth quarter of last year and the first quarter of this year, and the mid-term report is expected to exceed expectations.
Guangpu Electronics Co., Ltd , http://www.fjledlight.com