Now that the Internet company is launching a smart hardware is not a news, if Internet companies can really launch a hot hardware, it should be news. On July 29th, PPTV held a press conference in Nanjing and announced the launch of three smart TVs to launch an impact on the current smart TV market. At the press conference, PPTV Juli released three smart TV products and a set-top box product. The three smart TVs are the flagship PPTV Smart TV 55T, the cost-effective 55P and 43P, and the 4K set-top box PPBOX4K.
Many people think that the overall situation of China's smart TV market has been set. It is too late for PPTV to launch smart TV. In the author's view, the field of smart TV is still an era of feudal wars. Although PPTV is a little late, but "good food is not afraid of late", after Suning has become a strong shareholder of PPTV, PPTV has a comparison with other friends and businessmen. Many unique advantages. Today, the author will scrutinize the four magic weapons that PPTV can play in the smart TV market.
Magic I: Products
Ultimately, hardware products will win with high cost-effective products. As we all know, the 55-inch smart TV is the main model in the living room. PPTV launched the flagship 55T, which is the flagship product for the living room. PPTV-55T uses the world's most high-end MStar6A928 chip solution, configuration is higher than the same level of products are a grade. The key to good or bad TV is the screen is better, PPTV-55T TV uses LG's original four-color 4K panel, so that the best visual experience is guaranteed.
The main performance-price ratio PPTV-55P and PPTV-43P are by no means a "cheap" as the core index to create products, also as two 4K TV products, PPTV-55P and 43P also used the LG original 4K panel. In other configurations, PPTV-55P and PPTV-43P also achieved a lot more than competitive products. Compared with the two most popular Internet TVs in the current market, PPTV-43P is among 20 key indicators. There are 11 items that are beyond the limit and outperform their opponents.
Most importantly, these three smart TVs are also very competitive in terms of price. The flagship model PPTV-55T, also sold only 1999 yuan, PPTV-55P hardware for only 3599 yuan, 43-inch bedroom smart TV PPTV-43P hardware pricing 1799 yuan. Such a low price and such a high price/performance ratio make the selling of PPTV smart TVs a prerequisite.
Magic II: channels
Facts have proved that for a large product such as TV, it is a kind of product that needs experience. It is not reliable to rely solely on online channels for sales. Therefore, recently LeTV built its own experience store in the country and established offline channels. For PPTV, there is an advantage that LeTV and Xiaomi do not have, which is Suning behind PPTV. In addition to Suning's e-commerce channel, Suning also has a complete offline channel and logistics system throughout the country. The PPTV launch of smart TV, Suning's platform will certainly be a strong push, Suning O2O's sales channel is PPTV's most unique marketing channels.
In these two days, if you landed on the website of Suning Tesco, you can see that PPTV Smart TV has greatly promoted advertisements. If you go to the offline store in Suning, you will also see the promotion of PPTV Smart TV in the physical store. In short, the high cost-effectiveness of PPTV smart TVs, coupled with the pushing force of Suning channels, is enough to allow PPTV smart TVs to quickly occupy the market. Now the only thing to test is the manufacturing capability of PPTV!
Magic 3: Content
Everyone knows that to do Internet products now requires "free thinking," saying that the point is that hardware is free, and ultimately it will depend on content and services to make money. Therefore, intelligent hardware like "smart TV" ultimately depends on content to win. Whoever has more content, who has better content, and who has superior content will naturally attract more users and find their business more easily. mode. Some time ago, LeTV and Xiaomi's intimidation actually started around the content, which shows the importance of content in the entire smart TV industry chain.
For PPTV smart TVs, it has inherent content advantages. According to reports, PPOS has more than 300,000 hours of library copyright. In addition, more than 1,400 sets of exclusive travel satellite gold content, 200 million first sports users' pursuit of sports events copyright, and continuous production of high-definition content for paying users of the resources, are PPTV Juli only have the exclusive advantage. In e-commerce shopping, Suning Tesco will continue to provide TV-side shopping subsidies for the PPOS system and expand the current Internet TV user behavior.
As we all know, PPTV sports has always been the "trump card" of PPTV. After the spin-off, PPTV Sports continued to monopolize the high-profile IPs of the Netherlands, Russia, UFC and other high-profile sports. In addition, the newly established all-industry sports company also actively planned online and offline events in the areas of chess, cards, running and etc. Well-known platforms and vendors cooperated to launch new distributions in event investment and marketing, and to achieve the sustainable development model of “race+platform+communityâ€. The high-quality live broadcast resources and content of PPTV Sports have become a powerful live broadcast resource for PPTV TV. In addition, with the support of Suning Cloud Business, PPTV has made efforts to create home-grown programs in addition to the copyright. These exclusive resources will make PPTV's content library more competitive.
Magic IV: Ecology
Everyone knows that there is another important link in the field of smart TVs, which is the operating system of smart TVs. PPTV, on the other hand, builds a high-quality content library and ecosystem through the PPTV smart TV operating system PPOS. More valuable is that PPOS is not limited to only PPTV free-brand products. The conference also announced plans for smart TV manufacturers to start adapting PPOS systems, including Samsung, LG, Philips, Konka, Changhong and Haier. In the view of Black Margo, the high-quality HD content, the new-generation system and control experience possessed by the PPOS smart TV ecosystem, and Suning's e-shopping TV shopping experience will all become the forces that can not be ignored in rewriting the market and the industry.
In short, the cost-effective products, Suning's unique O2O channel, high-quality content repository, PPOS system and open ecology are the four magic weapons for PPTV's smart TV market. At the same time, it also allows the PPTV intelligence to have a unique advantage once it comes out. In the future smart TV field, there must be a place for PPTV.
Many people think that the overall situation of China's smart TV market has been set. It is too late for PPTV to launch smart TV. In the author's view, the field of smart TV is still an era of feudal wars. Although PPTV is a little late, but "good food is not afraid of late", after Suning has become a strong shareholder of PPTV, PPTV has a comparison with other friends and businessmen. Many unique advantages. Today, the author will scrutinize the four magic weapons that PPTV can play in the smart TV market.
Magic I: Products
Ultimately, hardware products will win with high cost-effective products. As we all know, the 55-inch smart TV is the main model in the living room. PPTV launched the flagship 55T, which is the flagship product for the living room. PPTV-55T uses the world's most high-end MStar6A928 chip solution, configuration is higher than the same level of products are a grade. The key to good or bad TV is the screen is better, PPTV-55T TV uses LG's original four-color 4K panel, so that the best visual experience is guaranteed.
The main performance-price ratio PPTV-55P and PPTV-43P are by no means a "cheap" as the core index to create products, also as two 4K TV products, PPTV-55P and 43P also used the LG original 4K panel. In other configurations, PPTV-55P and PPTV-43P also achieved a lot more than competitive products. Compared with the two most popular Internet TVs in the current market, PPTV-43P is among 20 key indicators. There are 11 items that are beyond the limit and outperform their opponents.
Most importantly, these three smart TVs are also very competitive in terms of price. The flagship model PPTV-55T, also sold only 1999 yuan, PPTV-55P hardware for only 3599 yuan, 43-inch bedroom smart TV PPTV-43P hardware pricing 1799 yuan. Such a low price and such a high price/performance ratio make the selling of PPTV smart TVs a prerequisite.
Magic II: channels
Facts have proved that for a large product such as TV, it is a kind of product that needs experience. It is not reliable to rely solely on online channels for sales. Therefore, recently LeTV built its own experience store in the country and established offline channels. For PPTV, there is an advantage that LeTV and Xiaomi do not have, which is Suning behind PPTV. In addition to Suning's e-commerce channel, Suning also has a complete offline channel and logistics system throughout the country. The PPTV launch of smart TV, Suning's platform will certainly be a strong push, Suning O2O's sales channel is PPTV's most unique marketing channels.
In these two days, if you landed on the website of Suning Tesco, you can see that PPTV Smart TV has greatly promoted advertisements. If you go to the offline store in Suning, you will also see the promotion of PPTV Smart TV in the physical store. In short, the high cost-effectiveness of PPTV smart TVs, coupled with the pushing force of Suning channels, is enough to allow PPTV smart TVs to quickly occupy the market. Now the only thing to test is the manufacturing capability of PPTV!
Magic 3: Content
Everyone knows that to do Internet products now requires "free thinking," saying that the point is that hardware is free, and ultimately it will depend on content and services to make money. Therefore, intelligent hardware like "smart TV" ultimately depends on content to win. Whoever has more content, who has better content, and who has superior content will naturally attract more users and find their business more easily. mode. Some time ago, LeTV and Xiaomi's intimidation actually started around the content, which shows the importance of content in the entire smart TV industry chain.
For PPTV smart TVs, it has inherent content advantages. According to reports, PPOS has more than 300,000 hours of library copyright. In addition, more than 1,400 sets of exclusive travel satellite gold content, 200 million first sports users' pursuit of sports events copyright, and continuous production of high-definition content for paying users of the resources, are PPTV Juli only have the exclusive advantage. In e-commerce shopping, Suning Tesco will continue to provide TV-side shopping subsidies for the PPOS system and expand the current Internet TV user behavior.
As we all know, PPTV sports has always been the "trump card" of PPTV. After the spin-off, PPTV Sports continued to monopolize the high-profile IPs of the Netherlands, Russia, UFC and other high-profile sports. In addition, the newly established all-industry sports company also actively planned online and offline events in the areas of chess, cards, running and etc. Well-known platforms and vendors cooperated to launch new distributions in event investment and marketing, and to achieve the sustainable development model of “race+platform+communityâ€. The high-quality live broadcast resources and content of PPTV Sports have become a powerful live broadcast resource for PPTV TV. In addition, with the support of Suning Cloud Business, PPTV has made efforts to create home-grown programs in addition to the copyright. These exclusive resources will make PPTV's content library more competitive.
Magic IV: Ecology
Everyone knows that there is another important link in the field of smart TVs, which is the operating system of smart TVs. PPTV, on the other hand, builds a high-quality content library and ecosystem through the PPTV smart TV operating system PPOS. More valuable is that PPOS is not limited to only PPTV free-brand products. The conference also announced plans for smart TV manufacturers to start adapting PPOS systems, including Samsung, LG, Philips, Konka, Changhong and Haier. In the view of Black Margo, the high-quality HD content, the new-generation system and control experience possessed by the PPOS smart TV ecosystem, and Suning's e-shopping TV shopping experience will all become the forces that can not be ignored in rewriting the market and the industry.
In short, the cost-effective products, Suning's unique O2O channel, high-quality content repository, PPOS system and open ecology are the four magic weapons for PPTV's smart TV market. At the same time, it also allows the PPTV intelligence to have a unique advantage once it comes out. In the future smart TV field, there must be a place for PPTV.
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