Hisense Says 3 Years Will Become the World's Largest Internet TV Broadcasting and Control Platform

Hisense Electric Chairman Liu Hongxin

Hisense's big screen value also attracted more than 10 million advertisements from JDB and Mengniu. Jia Duobao brand director revealed to Yun that “The cooperation with Hisense is not just advertising. In the future, we will try to explore T2O and other cross-border innovation models.” Industry insiders believe that TV media will use e-commerce to upgrade and transform through Internet thinking, T2O model Or become a breakthrough in the Internetization of television media.

Hisense's ambition

On June 15th, Hisense announced that its cumulative activation of smart TV users reached 10.67 million and the “Envelope Index” was released simultaneously. As of May 4, Hisense Smart TV activated more than 10 million terminals, with an average of 2.93 people per TV, covering more than 30 million people. Data shows that the average daily number of active users of Hisense Smart TV reaches 4.03 million. Cao Qiang, president of Huada Group, said: This will become an important milestone in the history of China's smart TV industry.

Industry figures have made an image metaphor: This figure is equivalent to the sum of cable TV users in Shandong, which is equivalent to the users of the two Hunan Cables, and is also equivalent to a medium-sized "TV."

From the comparison of mobile data and TV large-screen data, the growth rate of Hisense TV video users is greater than 100% per year. In terms of video per user viewing time, Hisense TV users are about 3.75 times mobile video users.

In terms of content, Hisense's current capacity cannot be ignored. "Hisense platform source library accommodates 8647 movies, 2,700 TV shows, 4839 animations, 2189 documentaries, and 2642 education programs. It is the absolute number one in the industry." Hai Shiyun CEO Yu Zhitao said that in the future TV and China Digital licenses With strong support from the party, Hisense’s content strategy partners have already included all media, including Tencent video and music video. There is no doubt that Hisense Smart TV has become the first channel for content distribution in the era of large-screen video.

As a living room entertainment center, smart TVs have caused Internet giants to look back. It is clear that Hisense has succeeded in its first "landfall" with its resource advantage of color TV giants. According to Hisense's plan, by 2017 it will have more than 30 million TV-enabled users and a population of more than 100 million, making it the world's largest Internet TV ring.

Test water T2O

The value of Hisense’s huge broadcast control platform has also attracted a lot of people.

It is reported that Hisense will not only strengthen the cooperation with numerous internet giants such as Huadian, Future TV, iQiyi, Tencent, etc., but also attract the presence of JDB and Mengniu.

On June 15th, JDB and Mengniu announced the signing of strategic cooperation agreements with Haishi Cloud as the first advertisers to launch video advertisements on the Haishi Cloud Platform and reached an advertising cooperation contract of RMB 10 million.

"Cooperation with Hisense is not just about advertising. In the future, we will try to explore T2O and other cross-border innovation models." Jia Duobao brand director said to the cloud, Hisense activated TV users can achieve sub-regional, sub-screen, sub-user based on big data With accurate delivery, we have a “prophetic vision” for the value of this large-screen advertisement.

The T2O model, broadly speaking, translates radio and television programs into Internet products and eventually implements them into e-commerce. Some people call this model "television + e-commerce," and connect traditional media, e-commerce platforms, and brand owners into a closed industrial value chain. Currently in Japan, South Korea, Europe and the United States, the implementation of the T2O model has gradually matured, and it can realize the “multi-screen integration” terminal, and it will be connected with the relevant product hotspots that precede the TV series. At present, the development of China's T2O model is still in its infancy.

Just recently, Huayi and BesTV have just released a strategic T2O platform. Subsequently, Jishi Media 9 announced that it has conducted business cooperation with Huadian Zhiping Information, which has been invested by Alibaba Group and Huadian Group, on the “TV Taobao” business. This is an attempt by domestic companies for T2O. Ali's Taobao, Tmall, and Ali Pictures have also cooperated with Hunan TV, Dragon TV, and other T2O models.

According to Yu Zhitao, CEO of Hisense Haishi Cloud, Hisense will promote the realization of TV incremental value through the tool of quantifying the value of “rating +” and transfer the huge stock market of TV advertising.

The industry believes that with the integration of all walks of life, the future of home appliance manufacturers, media companies and Internet giants will establish home users of Internet big data, television media will use Internet thinking to upgrade through e-commerce transformation, T2O model or become a breakthrough TV Internet media .