With limited spending power and the twin markets of tablet and smart phones, NB industry brands and foundries are all faced with rare winters in history. In 2011, global shipments of NB tablet PCs reached only 204 million units, an annual growth rate of 2%, which is the worst-performing figure in the past five years. Market participants expect that only sparks such as the price reduction of Ultrabook, Intel's next-generation processor Ivy Bridge and the launch of Windows 8 will illuminate the outlook. It is predicted that global shipments of NB will increase by 4.4% to 213 million units.
Ultrabook is Intel's new concept, which is to make use of these characteristics to design products as much as possible on the premise that Intel processors continue to reduce power consumption, so that the notebook computer becomes thinner and lighter, and the application experience is better. At the same time, throwing out new concepts will also inject strength into the highly homogenized notebook computer market, allowing chip makers and computer makers to gain more profits. In addition, Ultrabook is also Intel's preparation for the future of Internet computing before the arrival of "cloud computing." In the eyes of Intel, the Ultrabook can be a notebook computer that can't be separated from the office. It can also be a portable device that can be used for leisure and entertainment. It can be a tablet that is taken directly or a pop-up terminal that has some characteristics of the mobile phone. It will create the best combination of performance and portability of personal computing ever, allowing users to have superior performance, faster response times, and higher security computing experience than existing computing products, while being more lightweight in design More elegant. Intel plans to upgrade 40% of consumer notebooks to Ultrabooks by the end of 2012 and support the development of this new category of computers.
Judging from the current Ultrabook release, the prices quoted by various manufacturers range from 800 to 1,000 US dollars. When imported into China, VAT is added. The minimum selling price also has to reach 6,999 yuan, compared with mainstream notebooks with 4000 to 6,000 yuan. Than the difference of at least 1,000 yuan, high prices become a disadvantage of the popularity of Ultrabook. However, with the continuous launch of new products from various manufacturers, it is expected that the price will reach a reasonable range in 2012, and Ultrabook will surely stimulate consumption and actually increase the volume. The demand for key components of Ultrabook, such as metal cases, battery modules, HDI boards/soft boards, and NAND Flash (SSD), will also perform, bringing investment opportunities to related companies.
Ultrabook is Intel's new concept, which is to make use of these characteristics to design products as much as possible on the premise that Intel processors continue to reduce power consumption, so that the notebook computer becomes thinner and lighter, and the application experience is better. At the same time, throwing out new concepts will also inject strength into the highly homogenized notebook computer market, allowing chip makers and computer makers to gain more profits. In addition, Ultrabook is also Intel's preparation for the future of Internet computing before the arrival of "cloud computing." In the eyes of Intel, the Ultrabook can be a notebook computer that can't be separated from the office. It can also be a portable device that can be used for leisure and entertainment. It can be a tablet that is taken directly or a pop-up terminal that has some characteristics of the mobile phone. It will create the best combination of performance and portability of personal computing ever, allowing users to have superior performance, faster response times, and higher security computing experience than existing computing products, while being more lightweight in design More elegant. Intel plans to upgrade 40% of consumer notebooks to Ultrabooks by the end of 2012 and support the development of this new category of computers.
Judging from the current Ultrabook release, the prices quoted by various manufacturers range from 800 to 1,000 US dollars. When imported into China, VAT is added. The minimum selling price also has to reach 6,999 yuan, compared with mainstream notebooks with 4000 to 6,000 yuan. Than the difference of at least 1,000 yuan, high prices become a disadvantage of the popularity of Ultrabook. However, with the continuous launch of new products from various manufacturers, it is expected that the price will reach a reasonable range in 2012, and Ultrabook will surely stimulate consumption and actually increase the volume. The demand for key components of Ultrabook, such as metal cases, battery modules, HDI boards/soft boards, and NAND Flash (SSD), will also perform, bringing investment opportunities to related companies.
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