Since the “Full LED†trend of the Frankfurt International Lighting Exhibition in April this year, the Guangzhou International Lighting Exhibition has been fully followed up and quickly reflected this change. The star products of the exhibitors were almost all marked with "LED". Philips, which has always been a leader in the world's lighting industry, has also demonstrated its various LED lighting solutions in the fields of home, office, store and outdoor. Under the flamboyant lighting, people in the industry have noticed sensitively: Philips, a century-old brand, is showing a new revolution in its technology development, from brand to market to service strategy. And this change is rapidly entering the market with LED as the main carrier and is accelerating. This deep change, named "Simply Enhance Life with Light", will undoubtedly reshape China and the global lighting industry for a long time and push it into a real customer demand. The development track of the center.
Milestones of “Lights make life easierâ€
Today, the signal of the recovery of the world economy has been repeatedly challenged, Philips's transformation is undoubtedly wise and credible. This credibility is based on Philips' many technological changes and the challenges of the world economy since 1891, and continues to gain insight into the current and future accumulation. At this time, Philips proposed: "The business model of a balanced product portfolio and a sound financial position will enable us to be in a favorable position when the economy recovers." Therefore, in response to the opportunities that will arise in the future, Innovation and cooperation, and creating unparalleled value for customers, partners and even the climate, is a new choice for Philips.
The “energy-saving, low-carbon†industrial upgrading needs and the changes in global consumer lifestyles have become the driving force behind the changes. Saving limited energy and reducing greenhouse gas emissions is a proposition that the world needs to face. This is also the macro environment in which Philips is doing “meaningful innovationâ€; Philips not only notices that lighting power accounts for 19% of the world's electricity consumption. The fact is that changes in people's lives are constantly being updated: the energy consumed by buildings and street lighting accounts for 75% of the total lighting; people spend more time at home for recreation and socializing. This requires that future lighting products not only need to save energy, but also need to change the mood and experience of caring people. They will not only be defined as lighting products, but also as part of the emotional interaction with people.
Therefore, in the grand plan of “lights easily improve lifeâ€, the “change trio†has been given the following definitions: First, “people-orientedâ€, we need to listen and observe people's voices to ensure that products meet their life needs and desires. Followed by “innovative partnersâ€, good partnerships will bring better results. With common enthusiasm, experience, depth and areas of involvement, advanced technology can realize countless new possibilities. Finally, “meaningful solutionsâ€, Philips creates meaningful and valuable solutions to improve lighting quality and enrich people's lighting experience.
Therefore, at this year's Guangzhou Lighting Exhibition, “light and easy to enhance life†is a real and three-dimensional demonstration. People see not only products, but more links to life. Visitors are consumers, enjoying LivingColors, Imageo Candle, creating an ideal atmosphere in a fully simulated environment; the Ledino collection that gives home an infinite sense of security; the Ecomoods collection that helps people save energy and protect the environment; and enhances people's experience and happiness. Degree of family, office or kitchen products.
LED changes the key to the world
Among the starlights created by Philips LEDs, 12W home LED products are enough to become "the jewel in the crown." In recent years, Philips has established a leading position in the LED industry chain by acquiring Lumileds, TIR System, Color Kinetics, Ilti Luce, PLI, Genlyte, etc., from basic semiconductor chips, to packages, to modules, and The leading position of the solid state lighting value chain of finished lamps. These are the leading concepts of ideas, products and experience, all of which are concentrated in this LED product that is enough to change the world.
In the hands of Bode, Senior Marketing Director of Philips Lighting Greater China, completed its first Chinese debut. It ranked third in the 2009 list of the 50 best inventions in Time magazine. Its epoch-making significance is that it can be directly installed on the lamp holder of the world's most widely used 60W incandescent lamp for replacement, and does not require other accessories. Facts have proved that only when technology advances to create simplicity for people rather than create trouble, new products will usher in the spring of popularization. Just as energy-saving lamps can be directly replaced with incandescent lamps, they have truly opened their own times. The significance of this product for the development of LED technology is that from now on, LED will become a part of the public life, and will no longer be marked as "the beautifier of the living room atmosphere" or "decorator". Philips once again pressed the world's LED innovation engine.
This unique crown-shaped LED bulb has got rid of the traditional bulb shape, and the light-emitting part is designed as four-lobed, each consisting of a whole piece of LED chip and phosphor. It has a power of only 12W and a lifetime of 25,000 hours, 25 times that of a traditional 60W incandescent bulb. In the United States, for example, 60W incandescent bulbs can reach 425 million in this market, accounting for 50% of the incandescent market. If these incandescent bulbs are replaced with the LEDs, they can save 32.6 terawatts per year, and the saved electricity can be used by 16.7 million home users. In terms of the larger family base and usage in the Chinese market, the prospects for popularization and the amount of electricity saved will be even more impressive.
Therefore, the editors of Time magazine under the heading "The $10 Million Lightbulb" are not exaggeratingly declared: "With just a light tap, Philips Electronics may make it available on the US electricity bill. The amount has been significantly reduced." Undoubtedly, the key to this power-saving change is already in the hands of Philips.
The acceleration of urbanization, the upgrading of industrial structure, and the new direction of population mobility have all become factors in the future of China. Pre-empting and actively adapting to this change has become the goal that all industries have dreamed of. At the Guangzhou International Lighting Exhibition, Philips led the "lights to improve life" and the future with 12W home LEDs.
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