The demand for LED TV market in mainland China has entered an outbreak period. The mainland color TV industry estimates that the market size will grow by more than 10 times in 2010, and the growth rate in 2011 will be 7-8 times. LED TV will be the mainland domestic and foreign international brands in 2011. The key to the decisive battle, the mainland electronic video industry association led the eight major color TV manufacturers to Taiwan, LED manufacturers to pay attention to become the focus of 2010, due to the hot market of mainland LED TV and Taiwan's LED technology quality reached the world level, the mainland in Taiwan in 2011 LED purchases will grow in multiples.
Lin Yuanfang, vice president of the Electronic Video Industry Association, said that LEDs are different from the procurement model of panels, and they need to be customized according to the plans of various color power plants. Currently, they will seek to stabilize LED supply and promote the manufacturing base of Taiwan LED factory to the mainland. Start. Bai Weimin, vice president of the Electronic Video Industry Association, also pointed out that at present, Taiwan's LED industry has set up factories in the mainland to have more packaging factories, but there are fewer upstream epitaxial factories. As LED TV backlight applications will be the future trend, LED cost is biased. High, the mainland's internal supply can not keep up with demand, so I hope this trip can promote the Taiwan LED factory to set up factories in the mainland.
Hisense senior scientist Liu Weidong said that in the first half of 2010, the TV sales in the first half of the mainland were not as good as expected, because the previous expectations were too high, but the market has already brewed the buying power. The 11th is definitely better than the 51st. As for the top 10 die and packaging companies in Taiwan. They used to be Hisense's suppliers. They also sought the supply of LED TVs from Yiguang and Dongbei in the early days. However, the supply chain was not yet perfect. Now the technical quality of Taiwanese factories has reached the level of the industry. In 2011, the number of LED purchases to Taiwan will be multiple. Growing up, Yiguang and Dongbei will be important suppliers.
With the launch of LED TVs in various mainland TV manufacturers, the industry believes that supply chain shortages such as LEDs and light guides are aggravating. Due to the high terminal market price, the penetration rate of LED TVs in mainland China is expected to reach 10-15% in 2010. Hisense Electric said that in 2009, the mainland LED TV market will only be about 200,000 to 300,000 units. It will grow more than 10 times in 2010. By the end of the year, the overall market penetration rate of LED TV will reach 20%. As for 2011, the growth rate will reach 7~8. Times, the overall size is expected to look at 20 million units.
Hisense said that since 2010, foreign brands have taken a positive share in the market, which has led to a shift in the market share of local and international brands. However, the crisis is that if the local industry LED TV is not competitive enough in 2011, foreign brands will make a comeback and regain the past market share. Lost soil.
Ding Wenwu, senior director of the Electronic Video Industry Association, said that the contradiction between energy austerity and economic development is a common global issue. LED is in full compliance with the current development trend. At present, the development of high-power LED dies in the mainland has reached a luminous efficiency of 90 lm/W ( Lumens per watt), it is estimated that the luminous efficiency will be further increased to 100lm/W in 2010, and the packaging technology is close to the world advanced level.
There are about 50 LED epitaxial/die manufacturers in the mainland, about 1,000 mid-stream LED packaging manufacturers, and 2,000 downstream LED application manufacturers. From 2003 to 2009, the average annual growth rate of the mainland LED industry is Up to 30%, the mainland will become the fastest growing and most promising region for the LED application industry.
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