1 What is a high-end home appliance? Back to top [PConline Culture] Home appliances have become an indispensable part of life. I believe that everyone has had the experience of buying home appliances. Some high-end appliances with prices of tens of thousands or even 100,000 are often out of reach for the average consumer. . In this regard, we can not help but wonder: the same is home appliances, why are the prices of high-end home appliances are always so expensive, where exactly are they expensive? What do you think of buying appliances? One thousand people have a thousand Hamlets in their hearts. Speaking of buyers' electricity, I believe everyone will have their own set of opinions. Some people think that "Buyer electricity is to choose a big brand with quality assurance. It doesn't matter if you don't care more. When you buy a peace of mind, it's better than buying those messes." The miscellaneous electrical appliances are better, and maintenance is more troublesome." Some people also think that "As far as I am concerned, consumers who often change their place of residence will not be able to go to the buyer unless they are renting a landlord and they will not be able to buy electricity. Even if the purchase is enough, it will be enough. take away". Others believe that "buyers need to pursue cost-effectiveness and make money is not easy. They must use the most reasonable money. Big brands are not necessarily good, and brands are not necessarily poor." What is a high-end appliance? What is the high end? This may have different definitions in everyone's minds. You can say that expensive is high-end products, hard-to-buy high-end products, and brand history are high-end products, but in Xiaobian’s view, we can Some of the high-end home appliances seen are mainly in the following categories. Brand positioning is to take the high road A high-end home appliance on the market is a high-end position from the beginning. Since the birth of these brands, they did not consider taking the civilian route. The price of a product is naturally higher than the average public. Beyond the price of the general product, such home appliances can of course be called high-end products. Liebherr fridge with a price of over 80,000 For example, from the Liebherr brand in Germany, this brand of construction machinery is known around the world, but this brand also has high-end home appliances that produce luxury products. Although its domestic refrigerator products have few sales channels in China, they are basically relatively popular. The product can be regarded as astronomical. On the e-commerce website, we can see several refrigerator products ranging in price from 30,000 to 80,000. At this price, we can see that it is not for the general public. This kind of products for high-end consumer groups can also be called high-end home appliances. The price of 90,000 yuan up and down the Miele refrigerator In the same way, from the beginning, there was a German brand Miele, which may not be well known to everyone. This Chinese brand is called Miele. This German company founded in 1899 has designed and manufactured home appliances. We are taking the fine line and luxury line. Now we can also purchase this historic but generally expensive branded product through domestic e-commerce channels. Interested users can also search and look at it, with nearly 100 thousand refrigerators and 8 More than one million dishwashers are available. You don't have to look at the introduction. Look at the price and you know that this is high-end goods. High-end series under the brand product line Now many home appliance companies will have a rich product line to seize the market, high school and low-end products are likely to be covered, so naturally there will be a lot of a brand of high-end home appliances, these may be more expensive with the brand The products to occupy the high-end market, or some manufacturers will set up a new brand name for high-end brands, and then run these high-end products. LG Signature TV LG Signature Washing Machine The high-end brand under this brand product line has a representative Signature series developed by LG. Signature series products include flat-panel TVs, refrigerators, washing machines and other products. This series of products is not only a fine product, but also natural price To be "excellent" to meet the positioning of its high-end brands. Casa Di Washing Machine Beverly White Products Domestic brands also have such high-end products. For example, Casa Di, which is owned by Haier, and Beverly, which is owned by the United States, belong to the brand of high-end home appliances. Of course, the price of such products is not particularly exaggerated. The price of most products is still ordinary. The public can accept that the high-end products of this brand division can also be regarded as enhancing the brand's influence while giving consumers more choices. "Precious" is an obvious feature of high-end home appliances Liebherr refrigerator wine cooler E-commerce is selling high-end washing machines If what is used to determine whether a home appliance is a high-end positioning, the simplest affirmation is still to judge from the price, although not expensive is not necessarily the best, but the manufacturers sell expensive products, basically a better one Echelon products, "expensive" can be almost equal to the high end. So sometimes think about it, "only buy expensive, do not buy right" this sentence is not unreasonable, buy expensive, product quality has a certain guarantee, and high-end home appliances naturally have a better side. 2 Different needs generate different consumer groups Back to the top Different needs generate different consumer groups Xiao Bian itself also serves as a consumer, and occasionally communicates with colleagues and friends about the experience of the buyer's electricity. After a long discussion, it is sometimes found that people have different views on the purchase of home appliances, and more is due to their own demand for home appliances. s difference. According to different needs, Xiao Bian himself believes that consumer groups can be roughly divided into the following categories: Brand Party Sony flagship TV The first type of consumer electronics buyers pay more attention to quality assurance, even if the appliances are slightly more expensive, they will choose the big brands. In addition to some of these people have a certain brand complex, the majority of others believe that home appliances are those products that have been bought back for many years. If the quality is not enough, it leads to frequent repairs or replacements. Not to mention the trouble, but also will greatly reduce their own experience, so when choosing home appliances will try to choose a better quality or more expensive big brands. Enough to use the party The second type of consumers, when they purchase home appliances, are mainly focused on their needs. As long as they can meet their needs, they basically pass. Most of these consumers are mostly renters or short-sinkers. They believe that as a family of renters and short-drifters, the mobility of their lives and work is relatively large. Therefore, in the selection of home appliances, they pay more attention to solving the demand rather than enjoying the experience, as long as they are enough. After all, moving home with a lot of home appliances is extremely inconvenient. Cost-effective party Shop around The third category of consumers belongs to those who are careful and cost-effective. Before they buy an appliance, they often do a lot of comparison work, shop around, try to get the least money, and enjoy the most reasonable appliance experience. "Appearance Association" member Cool products Such consumers, when they choose home appliances, pay more attention to the product's appearance design, pursue the artistic appearance and craftsman's artificial work brought about by the appearance of the product, and for some cool-looking or delicately crafted home appliances, they will lose their resistance. Why should high-end home appliances be more expensive? Back to top Why are high-end home appliances more expensive? Logo is worth! Do you not accept the service? Why are many high-end home appliances more expensive? One thing I have to mention is that there is a premium for the brand, of course, whether there is an unreasonable premium, this is a matter of opinion, high-end home appliances with historical, well-known brands will naturally be more expensive, for example, there are a lot of love high-end Home appliances people will say: Just this Logo is worth thousands. These facts indirectly reflect that the brand is valuable. These values ​​can be reflected in the consumer's reputation and recognition. With these capitals, manufacturers can naturally give the product a reasonable brand premium. Different designs are naturally more valuable High-end home appliances are more expensive. On the one hand, they are reflected in better design. Such designs cannot be given to consumers by ordinary products. Better designs naturally require higher research and development costs. This kind of new things and new designs Naturally also qualified to sell more expensive. Dyson Bladeless Fan Panasonic Wind Blower Q There are many home appliances that have unique designs, high-end positioning, and high prices, such as Dyson's non-leaf fan and Panasonic's Inventor Q. These products are very different from the general products. Consumers who buy these products can experience new experiences brought about by unique designs. This is something that ordinary products cannot give. In short, this is one of the reasons why high-end home appliances are more expensive. Better technology and services, equally valuable Many high-end products owned by home appliance companies will be integrated into their own high-end technologies. These technologies will directly increase the cost of products while improving the experience of consumers. As a result, these products will perform better. Sold at a higher price. Other high-end home appliances can provide better pre-sales and after-sales services. For example, if problems occur within a limited time, only new ones are not repaired, and the internal motor has a 10-year warranty, etc., these quality services will also be reflected in product prices. on. The full text concludes: It is undeniable that high-end home appliances are products that embody the most advanced technologies and services, and their prices are naturally much higher than ordinary products. Things are rare and precious. For high-end home appliances, we can't just focus on the prices that are high enough to make you doubt your life. We need to find valuable things for our own learning. As for the value of high-end home appliances is not worth it, I believe everyone will have the answer.
