â– Reporter Jia Li
A joking gambling game put the two big brothers and two companies on the cusp of public opinion.
A few days ago, Dong Mingzhu responded to the issue of gambling mentioned again by the outside world: “I believe I can win.†She revealed that Gree currently enters food and medical care through robots in addition to entering areas such as automobiles and smart manufacturing. Other industries.
In Dong Mingzhu's plan, Gree Electric Appliances is going from the world's largest specialized air-conditioning company to a large-scale industrial group that combines production of intelligent equipment, CNC machine tools, robots, and molds. In her eyes, Gree Electric Appliances has achieved this goal.
Lei Jun was not idle. After he and the real estate officials frequently held hands, he also planned the listing of Xiaomi.
One year left in the bet
Dong Mingzhu and Lei Jun’s gambling deadline has remained for one year. Both of the two companies have led their companies and teams to the final impact.
The incident dates back four years. In 2013, at the annual economic figures ceremony of CCTV, Lei Jun and Dong Mingzhu received the annual economic figures. In the prize-giving session, Lei Jun Dong Mingzhu made a "century betting" on the spot. Lei Jun said that if Xiaomi’s turnover in the five-year period defeats Gree, he would like Dong Mingzhu to lose one yuan for himself. Dong Mingzhu responded immediately and claimed that if he is defeated, he is willing to pay a loss of 1 billion yuan.
Since then, Dong Mingzhu and Lei Jun’s gambling appointments have often been the topic of discussion in the industry. Dong Mingzhu and Lei Jun also “continued the war.†Dong Mingzhu even confessed that “Gree made cell phones and killed millets in minutesâ€.
Under the leadership of Dong Mingzhu, Gree has entered the fields of mobile phones and automobiles successively, and has expanded its medical and food industries through smart equipment and other industries in order to achieve Gree’s goal of scale reengineering.
Lei Jun also began to vigorously develop the line, and even involved in a large-scale land industry. Xiaomi first experimented with retail channels under the waterline in various parts of the country, expanding physical stores, expanding the category through Xiaomi's home, and cooperating with a number of real estate developers on smart homes. This year, another news came out. Vanke and Xiaomi cooperated to build houses. ?
Although the news has not yet been determined by Xiaomi, Xiaomi’s ambition for the real estate industry is not small. Earlier, Lei Jun spent 100 million yuan to invest in YOU+ International Youth Apartment. In September of this year, Wang Jianlin met with Lei Jun and Xiaomi's team at the headquarters of Wanda Group. Industry insiders speculate that the two sides' business conversation questions may involve the cooperation of Xiaomizhimi or Xiaomi's specialty store.
Although during these five years, Dong Mingzhu and Lei Jun did not initiate gambling on their own initiative, it is not difficult to see that the companies behind the two big companies have been active in the past few years and the scale of the Sword Index has expanded.
The scale of millet has been growing rapidly in recent years. After gambling with Dong Mingzhu, Xiaomi, which completed financing in 2014, has a valuation of 45 to 48 billion U.S. dollars. Although it suffered sales shocks last year, it has now resumed high growth. Xiaomi’s revenue exceeded 1,000. 100 million yuan. It is reported that Xiaomi is currently discussing with the investment bank IPO issues, to prepare for the 2018 IPO (initial public offering).
Gree Electric Appliances achieved revenue of RMB 111.0 billion in 2016, an increase of 10.8%. Profit was 15.4 billion yuan, an increase of 23.5%. Profit growth is more than double the sales revenue, and production efficiency has improved. In the first half of 2017, Gree Electric's revenue was 54.637 billion yuan. Industry insiders predict that Gree Electric Appliances will continue to grow in 2017 as compared to last year. It now appears that the size gap between the two giants is shrinking.
Utilize multivariate cross-border expansion of Gree
Talking about Lei Jun’s gambling contract, Dong Mingzhu recently said, “I believe I will win! Actually asking money for money is really not too important. It’s more about inspiring people through such a (formal) approach. I think more is Make people more passionate."
For the reasons for self-confidence, she said that due to Gree's innovation led to the growth of performance. "Gree is not only an increase in sales, but more importantly, it is changing through independent innovation and smart transformation."
Diversification has become an important way for Gree to rapidly expand its scale of growth.
In fact, Gree's diversification started from five years ago. In a few short years, Gree quickly expanded into the home appliance industry such as air conditioners, refrigerators, washing machines, smoke stoves, rice cookers, etc., and later accelerated with the rise of emerging areas. Open up artificial intelligence and new energy markets. In this year, Gree Electric Appliances significantly accelerated the pace of diversification and accelerated the expansion of the automotive and smart equipment industries.
With the expansion in various fields, Gree’s scale has also expanded rapidly. In 2017, Gree Electric Appliances' net profit rate reached 15%, and tax revenue exceeded 20 billion yuan. In the past five years, the revenue generated by Gree Electric Appliances was 1.9 times the total operating revenue in the past 21 years and 4 times the profits. The taxes paid to the state were also higher than 3 times.
"I'm very happy in 2017." Talking about the feelings of this year, Dong Mingzhu said that his happiness is not only because of the increase in sales volume, but that Gree has achieved better development through innovation and transformation. ?