Aidi Optoelectronics (Hangzhou) Co., Ltd. is a new starting point for Huagui Chao. The previous Infineon Electronics (Hangzhou) Co., Ltd. has a good development momentum: sales of 30 million yuan in 2009, is expected to double five times in 2010 to 150 million yuan. Hua Guichao even rejected the acquisition request of Philips Lighting President a few weeks ago. His goal is to make Infinity the world's largest LED driver supplier in 2 years.
Huagui Chao looks more like an entrepreneur, and Eddie Opto is the fourth company he founded. "I thought that Infineon was the last company I founded. If I didn't see such a good opportunity in the LED industry, I would definitely not do it again. Infineon's listing is enough. The development of LED lighting field." It will surpass the imagination of many people. It can be said that this is an opportunity once in a hundred years."
"Energy saving contract sales" mode occupies the terminal
Huagui Chao, who started with LED driving power, began to expand downstream in the industrial chain. In May 2009, Eddie Optoelectronics was founded. Hua Guichao told reporters: "The LED lighting market is ten times larger than the driver."
Infineon is a manufacturing company that supplies LED lighting companies, while Aidi Optoelectronics has to go to the end market. They need to face too many new problems, such as sales channels. How does Huagui Chao break through this obstacle?
Infineon currently has more than 1,000 customers in dozens of countries around the world, and 8 of the country's 10 largest LED lighting companies have used Infineon's LED driver power. "Infineon's customers, in the future, can become the strategic partners of Eddie Optoelectronics, they will drive Aidi Optoelectronics into the engineering lighting market." Hua Guichao told reporters.
Established less than a year ago, Eddie Optoelectronics has begun to deploy global sales channels. The upcoming overseas sales center will assume the sales function of Eddie overseas, and will form strategic alliances with a number of international lighting giants, each taking the position to jointly develop the product market. Hua Guichao told reporters: "With our allies and our own sales channels, Eddie's products will reach the lighting projects all over the world."
Compared with the rapidly established sales channels, Eddie Optoelectronics has a more powerful "killer", that is, "energy-saving contract sales model." Users don't have to spend 1 cent, and Eddie can replace all their lamps for Eddie's LED fixtures for free. The premise is to sign a contract with Eddie and pay the saved electricity fee to Aidi Optoelectronics in a certain proportion within 3 or 4 years.
Incandescent lamp 1 yuan, and LED lights to tens of dollars, the high cost is the "blocking tiger" in the LED lighting market. The win-win model of "energy-saving contract sales model" clearly makes the market promotion of Eddie Optoelectronics even more powerful. Hua Guichao told reporters: "Because LED lamps are 90% more energy efficient than incandescent lamps, 50-70% more energy efficient than fluorescent lamps and energy-saving lamps, and life expectancy is 50-100 times that of incandescent lamps, so the cost recovery period is not long. Some users At first, I felt that the free model was cost-effective. After carefully calculating the account, I found that the form of cash purchase was more cost-effective."
According to the reporter's understanding, many customers who have tried out the "energy-saving contract sales model" have successively placed orders in mid-volume with Eddie Optoelectronics. In addition, Eddie Optoelectronics has reached an agreement with many real estate developers to directly enter their fine decoration properties through this channel.
Eddie Optoelectronics, who has the courage to provide "free lunch", has any core competitiveness that gives Huagui Chao such confidence?
Expected to take 50 patents in less than one year
In the Eddie Optoelectronics Exhibition Hall, Huagui Chao held two LED bulbs and told reporters: "Only the heat dissipation mode, many companies use aluminum heat sinks, the cost is more than 20 yuan; and we canceled the complicated aluminum heat dissipation. The film, using the world's leading patented liquid cooling technology, costs only a few dollars."
The effect of temperature is critical to the life of the LED. If the heat dissipation problem is not solved well, the life of the LED will be greatly reduced. At present, many manufacturers in the industry use the heat dissipation mode of traditional lamps, and do not take into account the special requirements of LEDs for heat dissipation. Of course, some LED luminaire manufacturers have taken into account the heat dissipation characteristics of LEDs, and have made some modifications to the luminaires, such as adding a large number of aluminum heat sinks, but this has greatly increased the manufacturing cost and weight of the luminaires, thus providing users with purchase and use. Caused a great disadvantage.
Eddie's patented liquid-cooled cooling technology not only revolutionizes product cost and product structure, but also brings the overall luminaire to a new level.
Hua Guichao told reporters: "The liquid cooling heat makes the light distribution of the lamps softer, and the light extraction efficiency has also been significantly improved. Even some technologies can improve the function of the human body and improve the lighting quality from all aspects."
Like patents such as liquid cooling, Eddie Optoelectronics has applied for more than 30 applications, including system design, electrical design, thermal design, light design and structural design, and more than 20 patents are also in the process of declaration. Since the beginning of positioning itself as a “product and technology leaderâ€, the term “scientific and technological innovation†has become inseparable from Eddie Opto.
In the eyes of Huagui Chao, there are many LED lighting manufacturers on the market just to purchase various accessories and assemble them, and then sell them to the market. Such products are inevitably low-quality products with low light output efficiency, poor stability and short life. To save power to LED users without saving money.
“The reliability of the lamps they produce is very low, precisely because they don’t have the system design ability.†Hua Guichao told reporters, “Aidi uses the whole luminaire as a system to design and match each other. Support, thus avoiding the defects of the past, so that the performance of LED lamps can be fully exerted, truly reflecting the advantages of LED energy-saving, high-life, long-life, high-reliability light source."
Only by systematically designing the LED luminaires can the LEDs be fully utilized. Hua Guichao told reporters: "Traditional LED lighting system, each lamp has a driver, and our entire system only needs one driver and dimmer, which can save more than half of the cost, fully reflecting the low carbon advantage of LED. ."
There is no diamond, no porcelain. The design of LED lighting system is more challenging for enterprises than for traditional lighting systems, and there can be no shortcomings in all aspects. Aidi Optoelectronics' strong technical strength and close cooperation with each other in mechanical structure, thermal management, light distribution design and LED drive are the core technological competitive advantages.
The technological advantages of Eddie Optoelectronics continue the genes of its upstream company Infineon Electronics. 95% of LED lamp failures on the market are driver problems. The low efficiency and high heat generation of the driver are the "first killers" of LED lamps. Infineon's waterproof and lightning-proof LED drive technology has an efficiency of over 95%, which is 5-15% higher than similar products in the industry. Obviously, relying on Infineon's world-leading LED driver technology, Eddie's luminaire system has a strong "heart", which greatly reduces the light decay of the LED light source, improves the stability of the luminaire, and extends the life of the luminaire.
Hua Guichao hopes that these technologies from Eddie will have a profound impact on the entire lighting industry. He told reporters: "There are a lot of domestic LED lighting companies, but there are very few core competitive advantages. Most of the products of the company are similar, and there is no advantage in cost performance. They can only rely on low price competition."
Intelligent lighting system leads the new concept of lighting
On April 16, 2010, Huagui Chao, who came back from Frankfurt to participate in the German International Lighting Exhibition, seems to be still in the feast of the light. "I can't wait to change all the lights in my home and office right away." He told reporters excitedly: "LEDs replace the original lighting. The advantage is not only energy saving, but also a substantial improvement in the quality of the entire lighting. The lamps can be like artworks. â€
Install several fixtures to illuminate an area. Hua Guichao believes that this is not a true "lighting". Eddie Optoelectronics, a new company founded less than a year ago, tried to subvert the concept of lighting. Hua Guichao told reporters: "The mood of people will change with the changes of the external light environment. Generally speaking, when the lights are dim, people tend to be sluggish. When the lights are bright, people will feel refreshed; cool colors will feel cool. Warm colors make you feel warm. These are the most direct feelings that light brings to people, so we design lighting as a system."
So how does Eddie Optoelectronics define the concept of "lighting"? Eddie's lighting system is a system that combines lighting fixtures and auxiliary products on the premise of comprehensive consideration of user experience, site environment, and usage requirements. Provide a complete set of lighting system solutions to improve the lighting quality and light quality of the entire environment, and ultimately improve the quality of work and life of users, and even physical and mental health.
Huagui Chao hopes that lighting can make life better. He describes to reporters: "The lighting system in schools, offices and other places can effectively improve the visual experience of students and employees, thus preventing visual fatigue until the efficiency of their learning is improved; The lighting in the hospital ward can adjust the anxiety of the peace patient, improve the rhythm of the biological clock, and even improve the body function and assist the patient to recover. We provide the 'tailored' intelligent lighting system solution with infrared dynamic monitoring function. Feel free to adjust the brightness and color of the light to improve the user's light experience and work life quality."
Huagui Chao just received the president of Philips Lighting Headquarters a few weeks ago. He told Huagui Chao: "By 2020, 80% of Philips Lighting's sales will come from LEDs. LEDs replace energy-saving lamps and replace incandescent lamps with energy-saving lamps. It’s much faster.†However, Hua Guichao believes that this figure is still conservative. He is very confident about the growth of Eddie Optics: It is expected that sales this year will be 60-80 million yuan, and next year it will soar to 3-5. 100 million yuan, and strive to be listed on the GEM at the end of 2012.
360°all-direction illumination and touch the switch to adjust lightness of the lamp
Features And Functions of the LED desk lamp:
1. High tech: modern surface light-emiting: stable and soft.
2. Lighting features: close to natural light: brightness; flicker free; eye protection.
3. High quality led chips: 50000 hours warranty of lighting lifespan.
4. Fashional design: adjustable beans;easy for delivery.
5. Functions: CCT adjustable and USB functions;
6. Important material: use roughly 4mm thickness led guide plate,to ensure that the light distribution more evenly, better for the eyes.
7. Lamp options: different color for selection; neautral or customized color packaging;logo and label print.
8. Environmentally friendly: energy-saving;green materials.
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