Since 2013, LeTV and Xiaomi have taken the lead in advocating the development of ecology and have successively released Internet TV products, setting off an upsurge in the market. Relying on a wealth of online video resources and smart systems, as well as ultra-low-cost attitude into the color TV market, quickly became the new darling of the living room screen. The rhythm of the new conference of the television industry once caught up with mobile phones, attracting many internet companies without a physical industry background to “jump into the riverâ€, creating new brands, attracting investors to save money, and the color TV circle ushered in the stage of brand explosion. The Internet TVs that Niubi has no fear of tigers, relying on the advantages of systems and video resources, bite a large piece of meat on the traditional TV manufacturers. Internet TV brand companies short "spring" Speaking of Internet TV, the first thing you can think of is definitely music, right, it is music. As a typical Internet brand, LeTV looks more like selling services, and mobile phones, TVs, and other hardware have become auxiliary tools. It also caused many new Internet TV brands to imitate each other, all attempting to sacrifice product hardware profits, and took quick measures in order to allow their products to become traffic deductions. After forming a large base number, they would then earn “softness†from advertisements, paid content, etc. profit". This caused a vicious price war, sending television and sending members. However, 2016 was a watershed. Internet TV manufacturers are in trouble and their short boards are being exposed. The problem faced by the low-price model is that because the price is too low, it is difficult for manufacturers to have sufficient funds to invest in R&D, leading to difficulties in technological innovation. In addition, the "traditional home appliance manufacturers" who are strong and hold the factory and material channels have also completed the evolution to the Internet, and the Internet TV brand owners have lost their market advantage. Although more and more Internet TV brands have fallen, but for the color TV industry has opened up a new profit model, that is paid content. Under the copyright regulations, paid video resources began, gradually extending to paid music, paid text, etc., and hit the free economy of the Internet once in the name of the spirit of sharing. Abandoning the profitability of hardware, it gradually transformed into paid content revenue, direct advertising revenue, game promotion, and television shopping, and became a profitable method under the Internet television charging model. The main methods for realizing smart TVs are advertising, content realization, service realization, data realization, etc. At present, more mature models are advertising and content. However, life services such as shopping, education, finance, and medical care will gradually develop, and huge amounts of user data will also have great value. TCL first integrated the ATEN, China Unicom, Gameloft and other industry leaders to open up the concept of gaming and television; Skyworth kept up with the pace of time and launched the cool open Internet brand, not only in-depth cooperation with domestic iQIYI, Tencent and other video platforms, but also Cooperated with a number of Hollywood studios. As a result, resources are abundant and copyright issues are also avoided. More and more Internet TV is trying to implement multiple modes of cash flow in addition to paid content on demand. Internet TV brings a "payment model" This share payment model has also moved from living room screens to various industries, igniting the passions of many industries. Among them, the most popular ones are the knowledge-based payment platform. In the past, users used to access knowledge through various websites for free, and various knowledge quiz It's just a portal for traffic, and most of the resources are open-ended. The spread of Internet knowledge has not found its own business model and the way of realizing it is still very weak. With the development of the Internet, the promotion of micro-payments, the enhancement of intellectual property awareness, and the appreciation of various paid courses and knowledge content. The “know-how†on-line, the “shell question and answer†put forward by Nutshell Network, the quiz formally went commercial, and the “knowledge pays†model began to form. Knowledge payment has become a new outlet. What everyone does every day is nothing more than a process of learning knowledge, absorbing knowledge, and exporting knowledge. Since dealing with knowledge, it naturally becomes the users and beneficiaries of this wave of knowledge payment. The so-called knowledge payment is, to a certain extent, content payment, which is a kind of reaction after free information in the era of mobile internet is extremely rich. To investigate the reason, on the demand side, is the natural response to the escalation of people's knowledge consumption after income growth; exactly the current knowledge industry is difficult to meet this escalation of knowledge consumption, and then in the supply side gave birth to a series of new Format. At one time, it became the enthusiasm for the industry's pursuit, and gradually expanded from the hot areas of business finance, skills training, and other popular areas to more and more diverse subdivided areas. The in-depth and verticalization of content was seen as the development trend of the knowledge payment industry. With the audio sharing platform "Himalayan FM", "Answering" in the quiz platform, "Knowing Live" in the knowledge-sharing community, and "Getting" in the knowledge-subscription product, the four models of the knowledge payment platform were quickly attracted in a short period of time. A lot of popularity and attention, to achieve commercial "realization." Many people in the industry are more optimistic about the overall economic scale of knowledge payment (excluding online education), which is expected to reach 30 to 50 billion yuan. Creating “explosive models†has become a paid model routine, whether it is LeTV’s Internet ecology, or “acquired†payment knowledge ecology, or knowledge of live Q&A ecology. It is undeniable that the way of obtaining information from users has changed, from unconventional acceptance to active acquisition, and information selection behavior has become more mature. On the other hand, as a payment platform, by creating "explosive models" to quickly circulate powder and obtain traffic, in the process of creating content explosions, each has accumulated experience and formed a gradually enriched and perfect "repertoire." Prior to this, Wang Sicong opened an account with the “Net Red, Investor, and Philosophers†label on the platform for the distribution. He received less than 2 minutes' worth of revenue of 20,000 yuan, and less than one day's earnings exceeded 100,000 yuan. A total of 32 questions were answered, and more than 60,000 people were attracted to listen to it. The total income was over RMB 250,000. Because Wang Sicong, “pay-as-you-go†increased the number of paid users of the order of 100,000 on the same day. Other knowledge payment platforms have already had big sale cases. From the words of the Himalayas, to the obtained Li Xiang commercial internal reference, and to Kai’s live Kai-Fu Lee, each of them has a popular “explosive model†benchmark. Things are rare and valuable, and content payment is the inevitable result of the proliferation of free content. In an era of unlimited information and limited energy, how to quickly obtain valuable information has become a new pain point. Under this background, paid sharing based on knowledge and experience has become a new mode of information interaction. The development of paying habits takes time, whether it is paid video resources for Internet TV or hot-selling questions and answering questions such as live, etc., for a while. They appear to meet the needs of consumers while also creating and guiding. New demand. In fact, premium content is valuable in itself. Content payment is a paid share of knowledge and it is also an on-demand service. It can bring audio and video content without advertisements and higher definition; it can carefully select valuable content in the information prehistoric period and fill in the fragmentation time; payment model can improve the efficiency and efficiency of our entertainment, and can improve work efficiency or income. Knowledge and experience. From the content maker's point of view, content payment assists in increasing the awareness of copyright and the value of native content, and provides incentives for the continuous supply of premium content. The payment habits of Chinese users have not yet been fully developed and the heat is still difficult to maintain. This is the most urgent problem that needs to be urgently resolved. The cultivation of users' payment habits needs to be formed over time, and the key lies in grasping the direction and scale of development. To allow users to pay the bill, we must first ensure the quality of the content, to provide users with value. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
