In the world color TV market, the 3S camp consisting of Samsung, Sony and Sharp has always been sought after by many people. However, in the past ten years, the top five Chinese color TV companies led by Hisense, Skyworth, TCL, Changhong, and Konka have continued to impact on the status of foreign brands represented by 3S, and have threatened the survival of 3S in some markets. Recently, Yikang, a third-party data company, released data on the retail sales of color TVs in January 2017. The results show that Chinese brands have left behind far more than 10% of the leading foreign brands. Foreign investment not only lags behind in sales, but in terms of amount, the sum of any two of Samsung, Sony and Sharp 3S is inferior to Hisense. Hisense, Recapture Champions Samsung Sony is 10 points behind Hisense As a data research company that has been tracking the development of China's color TV industry for decades, the report of Zhong Yikang has always attracted the attention of the industry. Recently, its latest January color TV statistics data released, the results show that Hisense TV retail sales, retail sales share reached 16.7% and 17.7% respectively, both in the Chinese TV market sales and sales share of the first, in which sales The share of the amount exceeds the second 2.79 percentage points. January retail sales ranking If the amount has always been China's color TV advantage, then the performance of this amount is surprising. As shown in the above chart, Hisense ranks all brands with 17.72% of retail sales First, Skyworth, TCL, Changhong ranked 234 in retail sales with 14.93%, 14.16%, and 11.21%, respectively, while Samsung, Sharp, and Sony in 3S retailed at 9.98%, 6.44%, and 4.93%, respectively. The shares occupy the fifth, seventh and eighth places. Statistics show that Hisense's retail sales share is 2.79 percentage points ahead of Skyworth's second-placed Skyworth, 7.74 percentage points ahead of Samsung, 11.28% ahead of Sharp, and 12.79 percentage points ahead of Sony. Samsung, Sony, and Sharp, the world's leading color TV companies, haven’t matched the retail sales of any two brands. The combined retail sales of the three companies is only 21.35%. Not only that, Zhong Yekang's data also showed that Hisense’s retail share in the high-end market above 55 inches reached 17.90%, surpassing Samsung’s 14.66%, and continues to rank first; Hisense laser TVs are in the over 85-inch ultra-large screen market. With a market share of 53.21%, it has become a leader in large screen TVs. Super-screen market competition Thus, it is clear that Hisense has led the development of the color TV market in China. In fact, since it took the lead in completing the transformation of the tablet in 2004, Hisense has firmly grasped the initiative in the color TV market by relying on technology leadership and high-end product layout, and has achieved continuous success for the past 14 years. The top five domestic companies firmly control the market Under the leadership of Hisense, domestic color TV companies, including Skyworth, TCL, Changhong, and Konka, have grown into China's top five companies in these years, and have become major forces competing with foreign companies. It is not difficult to see from the data of China Yikang that the retail sales of five companies including Hisense, Skyworth, TCL, Changhong and Konka occupy five seats in the top six, and the total retail sales share has reached 67.36%, which is firmly in control of China's color TV sets. Market initiative. In fact, under the continuous impact of foreign brands such as 3S and Internet brands like LeTV and Xiaomi, the industrial environment of China's color TV market is hardly optimistic: the competition is fierce, the brands are numerous and complex and changeable. If any brand wants to stay ahead, it must not be neglected. Fortunately, the top five color TV brands represented by Hisense have always upheld your spirit of not catching up with us in order to continuously enhance their core competitiveness in the competition. Since last year, although many Internet brands have entered the color TV market across the border, they have hit the market with low prices and hardware free tips. At the same time, some foreign brands have frequently joined the price war, aggravating the industry crisis. Taking Hisense, which has maintained its first performance for 14 consecutive years, as an example, it adhered to the development path of high-end and high-quality products, and introduced ULED super-quality TVs and 4K laser televisions with superior picture quality, leading the display technology upgrades and the intelligent interactions. The video service brings a perfect experience to users, thus consolidating and enhancing the status of the industry. It is the efforts of these brands that China's color TV industry has grown into the most important branch of the global color TV industry, and the companies that have taken the lead in the Chinese market have also taken an important role in leading the global color TV industry. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
