LED replacement accelerates Qinshang Optoelectronics integration resources to capture the beach engineering market

[Text / high- tech reporter Luo Shenghua] With the maturity of LED lighting technology, LED lighting companies have entered a fierce battle for the market.

In order to quickly cut into the lighting replacement market, on June 10th, Qinshang Optoelectronics held the “Diving on the 'Lighting Replacement' Chuangfu Project and New Product Launch Conference” in Guangzhou, expecting to replace the golden beachhead with the greater integration of resources. .

If a few years ago, when people talked about LEDs, the first thing that might come to mind was technical instability, and the quality of the products could not be compared with traditional lighting. However, after several years of technological advancement, a series of technical problems, such as heat dissipation and light distribution, which have plagued the LED industry, have been basically solved.


Li Xuliang, Chairman of Qinshang Optoelectronics



On the other hand, as the cost of chips and other products declines, the price of LED lighting products continues to decline, and the price difference between finished LED lamps and traditional products is further narrowed. The price of LED lamps is close to the sweet spot acceptable to the mass market. Acceptance is increasing dramatically.

The increase in market demand also gave confidence to the company. Li Xuliang, chairman of Qinshang Optoelectronics, said at the meeting: "All new roads and new buildings in the future will basically adopt LED lighting. In addition, in the next few years, We believe that the engineering replacement market is the largest market for LED replacement of traditional light sources and is expected to exceed the trillion scale."

From the perspective of the market promotion of LED lighting, although the current use of LEDs in engineering projects is increasing, it is not saturated, and with the maturity of product technology, the homogenization trend of products in the whole industry is serious. In the process, The way LED lighting companies have seized the market has shifted from the previous display of product technology to robbing dealers or contractors.

From the perspective of LED engineering and dealers, in the fierce market competition, problems such as difficulty in cash flow and difficulty in finding sources are also plaguing them. In this case, a mature business cooperation model is jointly expected by dealers and manufacturers.



In this integration, Qinshang Optoelectronics launched the EMC+BT model and integrated EMC and BT into the development of the LED industry, so that the public can enjoy the LED in advance in the shortest time without investment and risk. the benefits of.

“In terms of financial services, we have introduced strategic partners such as China Southern Power Grid and Datang Telecom to provide partners with business negotiation support, bidding support, lighting solution support, smart product support, business model support, financial support, quality and after-sales support. One-stop service such as brand support, to quickly seize the market with synergistic partners, and achieve a win-win situation for dealers, owners and diligence.” Li Xuliang said with confidence.

Of course, market competition is product-oriented, and the implementation of new cooperation methods is inseparable from the fundamentals of products. For engineering projects, the success of the project is inseparable from the launch of cost-effective products.

In order to cooperate with the effective implementation of the project, in this conference, Qinshang Optoelectronics also launched six series of 36 different power segment outdoor products and 8 series of 54 new styles of 347 product specifications of commercial lighting products. Under the premise of ensuring quality, these products try to optimize the cost performance of the products. For example, Apollo-3 series LED street lamps are the mainstay of engineering wholesale channels, and the price per watt has reached a single digit.

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