Five months after taking office as CEO, Liang Jun unloaded his "baggage" and left LeTV.
On October 24th, it was reported that LeTV CEO Liang Jun submitted his resignation and is currently on vacation. Interface news reporters contact LeTV for the first time, and the other party indicated that the specific information is based on LeTV. For Liang Jun’s resignation rumors, an insider said: “Maybe the board has other considerations.â€
According to the announcement, in May 2017, Jia Yueting resigned as CEO of LeTV. LeTV took the new CEO Liang Jun as the new CEO of LeTV.
This was commented on by Jia Yueting, the founder of LeTV, as “the best Internet eco-training talent who really enjoys the ecology.†Since January 2012, he joined LeTV.com and led the team to make Android set-top boxes and LeTV super TVs. Hardware products. At the same time, he is also LeTV Super TV rushed to the annual sales of nearly 6 million units behind the scenes.
For the reasons for Liang Jun to leave, some people in the industry concluded that within five months of being the CEO of Liang Jun, he did not hand over the transcripts that satisfied Sun Hongbin. His departure was more or less related to the performance of New LeTV.
According to the announcement released recently by LeTV, LeTV's net profit attributable to shareholders of listed companies in the first three quarters of this year is expected to have a loss of 16.58 to 1.663 billion yuan, compared with a profit of 490 million yuan in the same period of last year. Among them, LeTV is expected to lose 10.21 to 1.026 billion yuan in the third quarter.
The 47-year-old Liang Jun is the only person who dared to say "no" to Jia Yueting at the senior management meeting. He was a hardware engineer in the engineering department. He joined Lenovo Group in April 1995 and has served as general manager of the product chain management department and mobile communication technology. The general manager of product marketing department, vice president of smart phone product development.
From Lenovo to LeTV, this is the first time in Liang Jun’s life that he changed his career. Immediately thereafter, his “rhythm†began.
In January 2012, Liang Jun joined LeTV as vice president and general manager of TV as LeTV. After joining LeTV, he was mainly responsible for the set-top box business and reported directly to the Group CEO.
In the same month, LeTV and CNTV International (CNTV) reached a strategic cooperation and launched the first Internet set-top box.
In the following two years, LeTV’s share price fell sharply due to the impact of the rectification of the Internet TV box market by Radio. According to official announcements, LeTV’s set-top boxes have accumulated sales of approximately 1.75 million units since the listing date as of June 30, 2014, and approximately 900,000 units of super TV.
It is worth mentioning that Liang Jun entered the ranks in January 2012 and the first generation of LeTV was released in May 2013. In 17 months, it can be said that Jia Yueting’s dream was fulfilled. According to third-party data, by the end of 2016, cumulative sales of Super TV reached 10 million units.
Immediately afterwards, Liang Jun stepped up his position at LeTV. In 2014, he served as the smart terminal business group COO of LeTV. In February 2016, he served as president of LeSport Intelligent Terminals Global Production and Research, and President of LeTV New Generation.
"You don't rush in the years. I don't push it."
Entering LeTV and Liang Jun in 2017, he was unconventional.
“In 2016, we experienced a cold winter, but for a good product, a good model, there was no shortage of people who admired him. Just as today’s theme of the conference was 'Spring Story', Super TV was standing in a new stage of development. Sowing the seeds of hope, you can harvest the fruits of the full warehouse by the fall. I always believe that the meaning of life is to never stop exploring the unknown world. We still have many dreams to do. There are many cows that have been blown to realize one by one."
When LeTV released the new Super TV in February 2017, Liang Jun was still one of the most solid backings of Jia Yueting.
Sun Hongbin's "entrance ceremony" made the relationship between Liang Jun and Jia Yueting become subtle. Someone commented: "In Jia Yueting and Sun Hongbin, who were fellow villagers in Shanxi, Liang Jun chose to hold the latter's thigh."
However, Sun Hongbin may not buy Liang Jun’s account.
In September of this year, LeTV announced that it has appointed Zhang Zhiwei as LeTV’s new CEO and LeTV’s senior vice president. He is fully responsible for LeTV’s overall strategic planning and implementation, implementation of business indicators, and team management. LeTV’s new overall Profits and losses and business results are responsible for reporting to LeTV CEO Liang Jun.
Almost at the same time, Liang Jun stated in an online conference that “Now that LeTV has encountered unprecedented difficulties and challenges, we believe that LeTV will definitely be able to step out of its predicament and regain a better future.†Liang Jun believes LeTV’s Difficulties are temporary. New LeTV must be able to escape from the predicament.
It now appears that this has become Liang Jun's last cup of soup to comfort himself.
Sandwiched between Sun Hongbin and Liang Jun is a completely different "recovery road." According to LeTV’s insiders, Sun Hongbin’s investment in LeTV is ultimately profitable, and there are two ways to profit – innovation-oriented and purely business-oriented. Liang Jun insisted on innovation-oriented, R & D to make a good product, business to find a way to sell, not so profitable, cost-effective see Zhang Zhiwei so urgent.
However, for Sun Hongbin, profit is always the highlight.
With the return of Zhang Zhiwei and the departure of Liang Jun, it means that the next music vision will lead to new, will embark on the sales-oriented path of Sun Hongbin and Zhang Zhiwei, and "once" cutting.
Just this week, it was reported that LeTV has found new investors and will announce it in the near future.
There is no doubt that LeTV's new investors will be good news for LeTV's resumption of trading. However, for LeTV and Liang Jun, their “era†will never return.