Mobile payment or three-legged

The mobile payment market regained smoke. Watching Alibaba and Tencent kill in the payment field, Baidu could not sit still. Recently, Baidu officially launched its payment business brand "Baidu Wallet", an analysis said, Baidu into the bureau, so Ali Ali Pay Tencent and Tencent payment Futong two strong parallel mobile payment structure, adding new variables.

As one of the Big Three of BAT (Baidu, Alibaba, and Tencent), Baidu's long-standing mobile strategy has officially surfaced. The industry believes that Baidu's wallet is the key to activating all mobile life services of Baidu. Baidu will use this to open all its own APPs to form a closed loop and its own complete ecosystem.

In the two-strong mobile payment structure, Alibaba and Tencent have made every effort to compete for the market. According to some analysis, when most users are no longer fresh about mobile payments, Baidu has entered the office and how it has brought new ones. Breakthroughs and innovations are the biggest challenges facing them.

It is understood that Baidu wallet will be the first to appear in the mobile phone Baidu, Baidu map, Baidu buy and other Baidu Department of its own APP. And launched the company's own unique "photo payment" payment technology, the user to take pictures of the product posters, the system will automatically match the target merchandise business and price information, and through Baidu wallet orders directly to complete the payment.

However, the reporter found that the application scenario of “photographing and payment” has long been implemented in WeChat's “sweeping sweep” and “sweeping street view”, and it cannot be considered as a complete innovation. In addition, people in the industry also suggested that how to change user habits and allow people to accept a new mobile payment method is also a problem Baidu Wallet needs to consider.

Despite facing a lot of competitive pressure, Baidu has its own killer. Shi Shisi, a senior media commentator, believes that Baidu’s advantage in mobile is traffic entrance. As the largest traffic platform in China, it has more than 600 million active users. “Baidu Wallet” can convert 1-2 billion user traffic as long as it can Directly impact the existing e-commerce system.

In addition, Baidu launched its own independent "Baidu Group" after the acquisition of the Demeter, pushing the map platform, and has accumulated data bases and business resources in the O2O market. Its O2O business is about maps and payments. The industry expects that if Baidu Wallet can play a "right hand" next and be closely integrated with the map platform, its O2O business will have tremendous power.