In the past few years, China's own-brand car designs have undergone remarkable transformations. With a blend of first-class international styles, a mix of Chinese and Western elements, and a fusion of classical and modern aesthetics, Chinese automotive brands are gradually gaining recognition on the global stage.
The newly launched Jianghuai brand SUV, the Ruifeng S7, is a standout model that integrates design concepts from China, Japan, and Italy. What sets it apart is not just its exceptional design and engineering but also the growing focus on "humanized care" in product development. As more Chinese brands incorporate this approach, can such a consumer-centric mindset become a key factor in their success against global competitors?
**Give Freedom to the Designer**
This is called “integrated global resources, a new masterpiece created after 60 months.†The Ruifeng S7 boasts the lowest drag coefficient among SUVs of its kind and represents a significant leap in both exterior and interior design. How was this innovative vehicle built? Let’s take a closer look.
The Ruifeng S7 is a result of international collaboration. As the flagship SUV of Jianghuai, it was primarily designed by the JAC Italian Design Center, with contributions from the Japanese Design Center and the Jianghuai headquarters. This global effort aimed to create a vehicle that stands out with unique value.
Frederick, the main designer of the Ruifeng S7 and chief designer at the JAC Japan Design Center, describes the project as one that gives designers full creative freedom. He emphasizes that the design process was unrestricted, allowing for bold and inspiring ideas.
According to him, the style and interior of the Ruifeng S7 are “free, even arrogant.†Unlike some SUVs that follow a standard boxy shape, the Ruifeng S7 breaks away from convention, offering a more dynamic and sporty look.
Frederick believes the Ruifeng S7 is more sporty than typical SUVs, yet it doesn’t fall into the high-end coupe category. Instead, it balances sportiness with family-friendly practicality, much like premium brands such as Maserati or Infiniti. It’s an SUV that combines movement, power, and sophistication.
**Yachts Meet Chinese Culture**
Although the Ruifeng S7 was designed by international teams, the needs of Chinese consumers were deeply considered. The target audience includes fashion-forward individuals who enjoy sports and frequent upscale environments.
The design team approached the project with a fresh perspective: “The Ruifeng S7 should not just be distinctive—it shouldn’t be a box.†This thinking led to a bold and innovative design.
As the flagship SUV of JAC, the Ruifeng S7 incorporates the designers' understanding of family-oriented design, from initial sketches to 3D modeling. For example, the front design features a strong, three-dimensional face inspired by the image of a sprinter ready to run. The large grille is styled after a vase, with its curves adapted to reflect family values.
Inside, the Japanese Design Center drew inspiration from yachts, airplanes, and traditional Chinese culture. They adopted a “simple yet luxurious†concept, featuring a two-tone interior, curved central console, and a large full-LCD display that enhances the tech feel.
**Create a People-Oriented Model**
Designers understand that even the best works must meet people’s fundamental needs. That’s why human-centered design has become a core feature of the Ruifeng S7.
As the most advanced SUV from Jianghuai, the Ruifeng S7 is built with a people-first philosophy. Its dimensions—4790mm long, 1900mm wide, and 1760mm tall, with a 2750mm wheelbase—offer spacious interiors that exceed mainstream compact SUVs. It offers five standard seating options and up to seven configurations, with a maximum trunk capacity of 1358L and 22 storage spaces.
Targeting young families, the Ruifeng S7 is packed with smart technology. It includes features like AEB automatic emergency braking, which detects collisions up to 2.6 seconds in advance and initiates partial braking within 1.6 seconds. The FCW front collision warning system helps prevent rear-end accidents by detecting distance, direction, and speed relative to the vehicle ahead.
**Details Highlight Human Care**
The attention to detail in the Ruifeng S7 reflects a deep sense of human care. Adaptive cruise control frees the driver’s feet, while the LDW lane departure warning alerts the driver if the vehicle drifts out of its lane. The blind spot monitoring system covers the vehicle’s blind spots, and combined with 360° panoramic imaging and corner-aided lighting, it ensures safe driving.
The electronic system makes the Ruifeng S7 smarter and more eco-friendly. Features like the IVI infotainment system, intelligent voice control, and wireless charging enhance convenience. The 12.3-inch full-color LCD screen displays driving data clearly, while the Harman Infinity "9.1" sound system delivers excellent audio quality.
To meet diverse consumer needs, the Ruifeng S7 offers two engine options—1.5 TGDI and 2.0T—with 6MT/6DCT transmissions. Its ground clearance of 204mm allows it to handle challenging road conditions like wading, sand, and gravel.
Overall, the Ruifeng S7 is a well-rounded vehicle that truly considers the daily needs of Chinese consumers. From its bold design to its advanced technology and thoughtful details, it stands as a strong contender in the competitive SUV market.
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