In recent years, the design of China's own-brand cars has experienced remarkable transformations. From first-class international styles to the fusion of Chinese and Western aesthetics, and from classical to modern designs, Chinese car brands have gradually captured attention on the global stage.
The newly launched Jianghuai brand SUV, the Ruifeng S7, is a remarkable creation that blends design elements from China, Japan, and Italy. What makes it stand out is not only its excellence in design and engineering but also the increasing focus on "humanized care" in product development. Can this consumer-centric approach become the key for Chinese cars to gain an edge over their competitors?
**Give Freedom to the Designer**
Described as "an integrated global resource project, a new masterpiece created after 60 months," the Ruifeng S7 boasts the lowest drag coefficient among similar SUVs. It represents a qualitative leap from exterior to interior design. How was it developed? What makes it unique?
Ruifeng S7 is a true international collaboration. As the flagship SUV of Jianghuai, it was primarily designed by the JAC Italian Design Center, with joint efforts from the Japanese Design Center and the Jianghuai headquarters. This collaboration aimed to create a vehicle that showcases unique value.
Frederick, the main designer and chief designer at the JAC Japan Design Center, emphasized that the Ruifeng S7 is all about giving designers full freedom. He described the design process as one where creativity and inspiration were limitless.
In his view, the style and interior of the Ruifeng S7 are "unrestricted, very free, even bold." Unlike some SUVs that look like simple square boxes, the Ruifeng S7 stands out with a more dynamic and sporty appearance. While it is sportier than some high-end coupe SUVs, it is not just for luxury; it’s a family-friendly SUV that combines performance with comfort—similar to brands like Maserati and Infiniti.
**Yachts and Chinese Culture**
Although the Ruifeng S7 was designed by overseas teams, the needs of Chinese consumers were deeply considered. The target audience for the Ruifeng S7 includes fashion-conscious individuals who enjoy sports and frequent high-end environments. The goal was to create a long-term "partner" for these people, sharing precious moments with family and friends.
After understanding consumer needs, the design team took a fresh approach: "The Ruifeng S7 should not just be distinctive—it shouldn’t be a box."
As the flagship SUV of JAC, the Ruifeng S7 integrates the designer’s experience and understanding of family-oriented design, from initial concepts to sketches and 3D modeling.
For instance, the front design was inspired by the image of a sprinter ready to run, while the "Baokoukou" air intake grille draws from the shape of a vase, reinterpreted into a family-friendly design. The large chrome grille and sweeping lines give the Ruifeng S7 a strong, dynamic presence.
The interior, led by the Japanese Design Center, incorporates ideas from yachts, airplanes, and traditional Chinese culture. With a "simple yet elegant, luxurious yet refined" concept, the interior features a two-tone color scheme, curved central control panel, and a full LCD display, enhancing the tech-savvy atmosphere.
**Create a People-Centric Model**
Designers understand that even the best works must address the fundamental needs of people. That’s why humanized care is at the core of the Ruifeng S7.
As the most advanced SUV in Jianghuai’s lineup, the Ruifeng S7 is built around a people-first philosophy. For example, Chinese consumers love spacious interiors, so the Ruifeng S7 offers a generous size of 4790mm x 1900mm x 1760mm, with a 2750mm wheelbase. Its space surpasses mainstream compact SUVs, offering 5 standard seats and 7 optional configurations, with up to 1358L of trunk space and 22 storage compartments when seats are folded.
Additionally, targeting young families, the Ruifeng S7 is packed with smart technology. It features advanced safety systems such as AEB (Automatic Emergency Braking), which warns of potential collisions within 2.6 seconds and initiates partial braking in 1.6 seconds. The FCW (Forward Collision Warning) system detects distance, angle, and speed relative to the vehicle ahead, providing early warnings to prevent rear-end collisions during fatigue driving.
**Details Highlight Human Care**
In terms of details, the Ruifeng S7 emphasizes humanistic care. The adaptive cruise control system allows drivers to take their feet off the pedals, while the LDW (Lane Departure Warning) alerts them if they drift out of their lane. The blind spot monitoring system helps eliminate blind spots, and combined with 360° panoramic imaging and AFS corner-aided lighting, it ensures a worry-free drive.
The electronic system enhances convenience and environmental friendliness. Features like IVI infotainment, intelligent voice control, car networking, and wireless tailgate make driving easier. The 12.3-inch full-color LCD screen provides clear driving data, while the Harman Infinity “9.1†sound system delivers excellent audio quality.
To meet diverse consumer needs, the Ruifeng S7 offers two engine options: 1.5 TGDI and 2.0T, paired with 6MT or 6DCT transmissions. With a ground clearance of 204mm, it easily handles challenging road conditions like wading and gravel. In short, the Ruifeng S7 fully considers the daily needs of Chinese consumers.
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