Wearable and difficult to reach Huaqiang North encounter "no rice pot" troubles

“If wearables are successful, you need to strike a balance between design, energy consumption, and utility.” Sonny Vu, CEO and founder of fluent English, is presenting topics to hundreds of manufacturers and buyers. Speech, this is a scene from Global Sources 2014 Hong Kong Spring Electronics Show.

Just downstairs in the lecture hall, in another corner of the electronics show, Mao Yun (pseudonym), the general manager of an electronics manufacturer in Shenzhen, is approaching customers from overseas. In his booth, there are more than a dozen tablet PCs. Smart watch products.

"I saw old friends in the morning. The main point of interest is still in the tablet." Mao Yun, who is playing with a smart watch in his hand, seems to be somewhat listless. In the outside world, this "smart watch" in his hand has a more fashionable. The name: wearable smart device. In the past year, this term has become the new continent of Shenzhen and even the global hardware industry (15.87, 0.29, 1.86%). In many forecast reports, this market will be like the mobile phone and tablet market in the past, it is a blue ocean that is about to erupt.

But in fact, the wearable products that serve as "connecting sticks" do not seem to have attracted the attention of Huaqiang North cottage manufacturers. On the contrary, due to the rapid decline in profits of electronic products such as tablet PCs, Shenzhen Electronic Cottage Circle is experiencing the trouble of “no rice and no pot”.

The trap after the concept of speculation

In contrast to the popularity of online wearable devices, there is currently no movement in real wearable devices in the physical market.

The reporter recently visited the Huaqiangbei electronic market, the largest electronic product trading market in the country. Only a few of the multiple stores sell "wearable" products. To be more precise, most of them use MediaTek's microblogging solution. "Watch-type" mobile phone.

This is far from the imaginary smart wearable products. The reporter saw on the scene that most of these watch-type smart products use the MediaTek platform. After inserting the phone card, they can directly call and send and receive information, support MP3 playback, Bluetooth, Java. The general mobile phone function such as running in the background, the price is between 150~800 yuan.

A businessman in Yuanwang Digital City told reporters that most of the wearable device products are only watches, but from the perspective of cost performance, it is better to buy a mobile phone. "Now the Android phone also has seventy or eighty yuan. See what type you want, and the type of watch." The above merchants told reporters that consumers are not particularly interested in these concepts, and overseas buyers are not interested.

According to the reporter, as the first electronic exhibition in spring, the Global Sources Hong Kong Electronics Show has a total of 4,200 booths, of which only 89 are wearable exhibitors, and 80% of the exhibitors are composed of small and medium-sized electronics companies in Shenzhen.

The market's "indifference" to wearable products poured a cold water on the first batch of cottage manufacturers entering the smart wear field, although for a long time, wearable devices were regarded as "life-saving straw" by these cottage companies.

Mao Yun also joined the wearable products two years ago. He told reporters that in order to seize the opportunity, many of the peers entered the market earlier in 2011, and at that time everyone just gambled on a concept, there was no big investment, but since last year, this number has at least Fan, there are more than one hundred vendors selling smart wearable products in the Huaqiangbei market.

According to market research firm IDC, wearables have shown tremendous growth and growth over the past year, and shipments in 2014 will exceed 19 million, double the sales in 2013. In addition, global wearable device shipments will reach 111.9 million units in 2018, with a compound annual growth rate of 78.4%. And some investment bank data is more optimistic, predicting that the global market for wearable devices will reach $56 billion in three years.

"Everyone is also fainted by these data, even if it is a large manufacturer, shipments are only as general as we know." Mao Yun told reporters that the threshold for Huaqiang North to make a wearable product is very low, especially the original For people with tablets and mobile phones, just contact the solution manufacturer and have a chip. But no one has made a lot of money, and many of them are playing tickets.

According to the introduction, the number of manufacturers with a monthly shipment of several hundred units has been well done in the industry, and more manufacturers are raising money in this market.

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