Bai Weimin: Improving consumer awareness of online TV

Sina Technology News April 22 news "2010 first quarter of China's electronic information industry economic operation and color TV industry research conference" was held in Beijing today. Bai Weimin, vice president and secretary general of China Electronics Video Industry Association, said that the most important thing in developing IPTV is to continuously improve consumer awareness and let consumers know how much IPTV will bring to life. Convenience.

Bai Weimin said that in the first quarter, China's color TV industry achieved a good start, and production, sales and exports all maintained a high-speed growth of more than 40%, which created a very good situation for the industry's development in 2010. Bai Weimin said that these growths have benefited from the implementation of a series of national policies to promote domestic demand, and they are also inseparable from the innovation and efforts of enterprises. The price limit of home appliances to the countryside has been greatly improved, and it has also played a very active and effective role, which has promoted the relatively rapid development of flat-panel TV sales in the third- and fourth-tier markets, and the tablet with network value-added service function. TVs, as well as LED-backlit LCD TVs, 3D TVs have been introduced to the market, and the products are dazzling. These new technology products are hot in the consumer market of color TVs in the first quarter. The biggest hot spot in the consumer market in the first quarter was Internet TV. In the first quarter, the proportion of retail sales of Internet TV reached 9.5%.

Bai Weimin said that the State Council has decided to further promote and accelerate the integration of the three networks. Relevant departments have also introduced some relevant policies and measures to encourage the development of IPTV, which are all important factors in promoting the development of IPTV. The integration of three networks is an inevitable trend of network development. With the development of Internet TV and the clear management of some programs, Internet TV is booming and is forming a new industrial model and a new industrial chain.

At present, most well-known TV brands and key enterprises have actively participated in the development and research of network TV, and launched many new products, but Bai Weimin believes that the development of triple play and network TV is still just beginning. There are also some constraints that affect the development of the industry. First of all, the most important thing is to constantly improve the awareness of consumers, so that the vast number of consumers can understand how much convenience Internet TV will bring to life. Secondly, the management system should further conform to the mode of industrial development. Now some institutional problems have affected the development of the industry. The third is to establish a healthy and reasonable business model. Fourth, there is currently a lack of a unified network digital content platform, and the industry is not strong enough. To solve the above four problems, we can do a good job in the integration of the three networks, in order to better promote the healthy development of Internet TV. (老杨)

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