Career Media Day successfully organized to promote the popularization of LED public lighting in Eastern Province

On September 4th, Huizhou Cree Semiconductor Lighting Co., Ltd. held the 2012 Cree Media Day event and introduced the care and support of the company to the media in the Guangdong Provincial People's Government, Huizhou Municipal People's Government, and Huizhou Zhongkai High-tech Zone. Under the development situation and important achievements, and invited to visit LED chips and packaging advanced production lines. As one of the important members of the LED industry in Guangdong Province, Huizhou Cree Semiconductor Lighting Co., Ltd. will always respond to the government's call to achieve economic growth through innovative technologies, help accelerate the transformation and upgrading, and work closely with Guangdong enterprises and research institutes to jointly improve The technical level of Guangdong LED industry has jointly contributed to the goal of popularizing LED public lighting in Guangdong Province within three years.

Ms. Zhang Wei, Member of the Standing Committee of Huizhou Municipal Party Committee and Executive Deputy Mayor, Mr. Yang Pengfei, Deputy Secretary of the District Committee of Huizhou Zhongkai High-tech Zone, Mr. Yang Pengfei, Member of the Standing Committee of Huizhou Zhongkai High-tech Zone Committee, and Deputy Director of the Management Committee, Ke Rui Hong Kong Limited Mr. Li Shiyi, the company's managing director, and Dr. Liu Erzhuang, the general manager of Career China, attended the event.

Huizhou Municipal Party Committee Standing Committee, Executive Deputy Mayor Zhang Wei and Guangdong Media visited Huizhou Kerui Advanced LED Production Line


Mr. Li Shiyi, Managing Director of Career Hong Kong Co., Ltd. stressed in his speech that Career adheres to “Technology breakthrough and forge ahead”, and the R&D level constantly breaks through the technical limit, and the mass production products continue to create double value. Ke Rui strives to represent the direction of LED lighting and lead the transformation of lighting; Ke Rui strives to represent the development of LED devices, namely high brightness, high color rendering, high color consistency; Ke Rui strives to represent the historical responsibility of LED people, let innovation happen Let the green lighting shine through the world. “Keui Core, China Love” is the core development strategy of Career in China. Career brings international LED advanced technology to China, vigorously cultivates local talents, establishes an international team and promotes the development of China's LED industry.

Dr. Liu Erzhuang, general manager of Career China, said in the report that Career actively responded to the call of the Guangdong Provincial People's Government and the Huizhou Municipal People's Government to take the lead in building LED chip projects in China among internationally renowned LED companies, and further integrating Cree's LED industry. The chain greatly enhances LED production capacity and responds to the global LED market development needs. Under the care of the leaders of Guangdong Provincial People's Government, Huizhou Municipal People's Government and Huizhou Zhongkai High-tech Zone, Huizhou Cree Semiconductor Lighting Co., Ltd. developed rapidly and achieved contrarian growth. In the first half of 2012, sales revenue increased by 15% year-on-year. Key chip processes, innovative packaging platforms, and advanced process manufacturing are key to achieving this growth. Leading technology to achieve transformation and upgrading. Huizhou Cree Semiconductor Lighting Co., Ltd. has already manufactured and supplied the majority of Cree's global LED packaging devices. Cree products have moved from Guangdong Province to the world, and strive to contribute to the realization of the 2012 goal of the Guangdong Provincial Government to build a global LED packaging center.

Career is committed to attracting better and better talents, building a strong R&D and manufacturing team in Huizhou, and vigorously promoting talent localization. At present, more than 2,500 employees who are more than 50% of Cree's global work and work in Huizhou, help Solve the key factors that restrict the LED industry in Guangdong. Career cooperates closely with Guangdong enterprises and research institutes to deepen the combination of production, study and research, and promote the important innovation resources of the 863 and 973 programs and the Guangdong LED industry to jointly improve the technical level of Guangdong LED industry. Career will always actively implement the instructions and spirit of the governments at all levels in Guangdong Province, and rely on its deep technology, talents, management and capital reserves to help promote the popularization of LED public lighting in Guangdong Province.

Liu Erzhuang, general manager of Career China, stressed that Career responded to the government's call and actively participated in the public lighting popularization project in Guangdong Province.

“Leading LED lighting revolution and eliminating low-energy lighting” is the mission of Cree. Cree actively promotes the application of high-efficiency, energy-saving and environmentally-friendly LED products in the field of lighting. At present, Cree's mass-produced lighting-grade products based on the innovative SC3 technology platform can provide twice the price/performance ratio, and the mass production efficiency is up to 162 lm/W, which significantly shortens the investment return period and helps promote the EMC model in Guangdong Province. In addition, Cree is also the first in Shenzhen to launch a TEMPO testing service that is synchronized with the US headquarters, based in Guangdong, to help high-quality products enter the market, and to provide strong protection for the promotion and application of energy-efficient green lighting products in Guangdong Province. Career will continue to deepen the development strategy of “Keui Core, China Love” and realize the beautiful vision of “in Huizhou, Guangdong, in Guangdong, for the world!”!

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