Dinghui Lighting is no stranger to Shenzhen. It is formed by Troll Company of Spain and Ted Group of Hong Kong. Troll is no stranger to foreign countries. It is currently the largest commercial lighting company in Spain and the top five in Europe. Their combination is a chance, a coincidence, and more of a witness of strength.
Dinghui Lighting has always been aiming at the localization of international brands and is committed to building an excellent brand in the domestic commercial lighting field. Nowadays, it is a strong force in the Chinese market. What is the national defense force that wants to build the top domestic commercial brand? What is its charm? Mr. Liu Hongtao, Chairman of Dinghui Lighting, and Alex Lopez, General Manager of Dinghui Lighting, will answer your questions. .
First, based in Shenzhen: from south to north radiating the country
The main body of Dinghui Lighting Factory is in Dongguan, the manufacturing city, and the sales headquarters is located in Shenzhen. This is related to the company's corporate culture, because most of the cadre employees are concentrated in Shenzhen, and it is convenient to choose to work in Shenzhen for employees. There is a shuttle bus every day, which is part of the corporate culture for employees. Shenzhen is the earliest city in China's reform and opening up, and the fastest growing city. Therefore, Shenzhen is a city with great potential. Because Shenzhen is the capital of design, there are many excellent designers from all over the country. The distance they communicate.
According to Liu Hongtao, chairman of Dinghui Lighting, Dinghui Lighting will be based in Shenzhen where a designer is more concentrated, which is also due to the consideration of the designer's important channel. Liu Dong admits that designers sometimes need their help, because designers need good products to design, they have strong demand for good products. Unfortunately, there are currently few good products in the domestic market. There are good products imported from abroad, but the owners can't accept the price. The designers want to design but worry that the owners can't accept the price. This situation makes many designers confused. .
If a company can provide high quality, cost-effective lighting products, this is definitely a very good thing for designers. Dinghui Lighting is based on this, and through continuous efforts to localize international brands, introduce advanced foreign product design concepts and lighting control systems, and continuously develop high-quality lighting products suitable for the domestic market to meet designers and owners. Demand.
Dinghui Lighting is based in Shenzhen headquarters, radiating domestic and surrounding developed regions and cities from south to north. In a relatively short period of time, it has been the most developed and representative in Shenzhen, Guangzhou, Hangzhou, Beijing, Shanghai and Hong Kong. Cities and regions have established marketing networks and developed a number of quality agents. Dinghui Lighting has achieved good market reflection and sales performance through the sincere cooperation and cooperation with various agents, and has won unanimous recognition and praise from customers.
The top designer salon and investment promotion conference also shows Dinghui Lighting's recognition of the domestic high-end lighting market and large-scale marketing investment. It is believed that Dinghui Lighting has established itself with good products, excellent team and effective marketing. The market map that radiates from the south to the north should be achievable in the near future.
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