Affected by multiple factors, Samsung and other foreign-funded color TV companies smashed the 3D "World Cup cake", compared with market expectations a little lost. On the contrary, the LED TVs that China's color TV enterprises are mainly playing in the off-season are popular in the off-season. According to statistics, domestic brands LED TV once accounted for nearly 70% of the domestic market of LED TV.
Some insiders pointed out that LED backlights have become the standard for TVs. In the context of “homogeneous†competition in the market, relying solely on LED backlights will be “slowâ€.
LED TV is exploding
The industry generally believes that in the next three years, CCFL backlight TVs (ie, ordinary LCDs), which have been accounting for more than 90% of sales, will be replaced by LED-backlit TVs. According to statistics from Zhongyikang, the sales of LED TVs in the domestic color TV market have reached more than 70,000 units in the week before the May 1st Golden Week, an increase of more than 50 times compared with last year.
Among them, domestic brand LEDs account for about 70% of the market share. In May, the sales results of the major home appliance stores showed that under the influence of the World Cup boom, major domestic brands have launched LED TV promotion campaigns, and the market share of LED TVs has further expanded rapidly.
Driven by the consumer demand market, major manufacturers are also actively participating in the LED backlight feast. Among them, TCL and Hisense are frequently recruiting and actively advancing the construction of LCD upstream LED backlight modules, while Skyworth and Konka are also actively investing in LED packaging enterprises to ensure the supply of upstream accessories.
At the same time, other major color TV giants have also entered the LED field, large-scale production to expand production capacity, LED backlights have gradually become standard, LED TV prices have been continuously pulled down, thus accelerating the pace of LED backlight replacement CCFL backlight .
Some institutions predict that with the large-scale mass production of LED LCD TVs, LEDs will soon become the standard for flat-panel TVs. LED TVs will become the absolute mainstream of the color TV market next year.
Market segments can "not fall behind"
"In the context of explosive growth, it also highlights the drawbacks of the high homogenization of the LED TV industry." The relevant person in charge of TCL pointed out that LED TV has become the standard for flat-panel TVs, and the single function can no longer meet the diversified needs of the reporters. "Only the market segment can guarantee that it will not be left behind."
"On the one hand, LED TV market sales have increased significantly, but on the other hand, if LED backlights are only applied to flat-panel TVs as a single display technology, LED TVs will also fall into the same market as CCFL backlight flat-panel TVs. The situation, the direction of homogenization competition fell." An industry observer pointed out.
Information Times reporters noticed in various stores in Guangzhou that all brands have Internet TVs based on LED backlight technology and 3D TVs, such as TCL Black Crystal's LED Internet TV. In this regard, TCL officials said that they will synchronize the frequency conversion. Power technology is applied to LED TVs, and the “Super Energy Saving Series†continues to be segmented in the LED TV field.
Gome, the general manager of Gome Guangzhou Branch, pointed out that the application of LED backlights to TV products with different functions, "occupying multiple market segments is an important means of competition for domestic color TV companies to cope with homogenization competition."
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