During the conference, Dr. Zhang Xiaofei, CEO of Gaogong LED, Zhang Chao, Director of Hualin Sen Lighting, East China Region, Yao Huaiju, Chairman of Weibo Lighting, Zhang Hu, Deputy General Manager of Marketing, Mao Zilai, Marketing Director of Laiwei Optoelectronics, Li Wenjing, Sales Director of Lianchuang Optoelectronics, Nanjing Xu Yan Lijian, general manager of German lighting system, Yan Fuchun, general manager of Nanjing Maihui Automation, and other guests discussed in depth the bottlenecks and countermeasures of LED lighting channel development, the cooperation mode and practice of vendor channels.
Li Wenjing, the sales director of Lianchuang Optoelectronics, said that the listed companies are strict in rules, but they are also more secure to partners. Taking the channel construction cost allocation as an example, we have done very well and believe that it is enough for the interested partners to be assured:
Take the cost of our marketing and channel construction in 2013 as an example: The estimated annual cost is 8 million RMB.
1. 30% for joint venture brand building and marketing expenses
2. For distributor channel construction and store subsidies accounted for 40% (see the company's internal documents for the subsidy policy of the store, in principle, half of the responsibility for the dealers)
3. For the office building, it is planned to set the sales quota according to the regional distributors' sales: the sales of 10 million yuan will be allocated to about 4 people in the regional area, the sales of 8 million yuan will be allocated to 3 people, and the sales will be 10,000 yuan. Staff configuration for 2 people.
Li Wenjing said that only a clear and intentional policy of growing with distributors is the practice of honest enterprises.
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