[High-tech LED reporter Zhao Hui Jiaxing report] On March 8, 2013, sponsored by Gaogong LED, the CMO meeting of the G20-LED Summit member companies hosted by Tiantong High-tech Group was held in Jiaxing, Zhejiang. More than 30 CEOs and marketing and marketing leaders from 20 member companies attended the CMO meeting. The person in charge of the various companies attending the meeting discussed the promotion of G20-LED lighting product specifications and the industry chain collaboration, channel integration and resource sharing among the members of the G20-LED Summit, and passed a series of proposals.
In recent years, with the rapid development of the LED industry, the G20-LED Summit members have made great achievements in technology research and development and product development, but everything depends on market testing, marketing and channels will be the industry's main theme in 2013. .
"This CMO meeting is an important special meeting held in the context of such an industry. It is hoped that through this meeting, the resources sharing of the middle and lower reaches of member companies will be strengthened and the cooperation in the industrial chain will be promoted." Secretary General of the G20-LED Summit, Dr. Zhang Xiaofei, CEO of Gaogong LED, said in his speech.
Promote G20 product specifications
At present, the quality of LED products on the market is uneven, the price difference is very different, and the quality of products is not guaranteed. This has become an important reason why LED lighting products cannot enter the civilian market on a large scale.
At the same time, some LED-related product standards, specifications or certifications that have been introduced in China have not yet formed a concept for consumers. Consumers generally feel that they are ignorant when purchasing LED products.
The G20-LED lighting product specification is dedicated to the development of product grade indicators that meet market needs and are easy for consumers to identify.
“The G20-LED lighting product specification is a high-quality lighting product grade index jointly initiated by the member companies of the summit. The purpose is to establish the highest standard of LED lighting products and establish the commitment of member companies to their products in the market. By promoting G20 products Standardize, establish the basic standards of products, and achieve the purpose of cleaning and purifying the LED lighting market.†Dr. Zhang Xiaofei hopes that more LED companies can join in and promote the popularization of high-quality and energy-efficient LED lighting fixtures in various fields.
"At present, the LED lighting products on the market are mixed, the price of good products is not cheap, and the inferior products have an impact on the market.
The G20-LED product specification is a very high standard on the market. To bring high-performance products that meet this standard to the market and to be accepted by consumers, it is necessary to carry out a large number of promotion and promotion of this standard. Yu Jing, assistant to the president of Sichuan Xinli Light Source, said.
For the follow-up norm promotion, representatives of participating companies have put forward their own views.
Peng Chengxue, deputy general manager of Hubei Yutong Electronics Co., Ltd. believes that more LED companies can accept and follow this specification through the market-oriented operation of G20-LED product specifications.
Zhong Mingzhu, sales director of Guangyu Lighting, believes that it can subdivide and combine the indicators of G20 product specifications according to different application fields, and strengthen the interaction with dealers, design institutes and engineering decoration companies.
"There are many standards and specifications on the market, but there is no standard to tell you where the bottom line is. The G20 product specification can completely identify the bottom line of the product and tell consumers where the quality bottom line of an LED product is." Philips Lumileds Asia District Marketing Director Zhou Xuejun said.
Wang Jianzhou, assistant vice chairman of Qinshang Optoelectronics, believes that first of all, G20 member companies must first do their own products and make high-performance products that conform to the norms. With the normative role of the norms and member companies, the promotion and application of the norms will come naturally.
"G20-LED product specifications can be upgraded from the certification of individual products to the certification standards of the entire enterprise, thus distinguishing them from other standard specifications." Gong Wen, general manager of Shenzhen Jingtai Optoelectronics Co., Ltd., a new member of G20-LED Summit.
Dr. Zhang Xiaofei said in his concluding remarks that Gaogong LED will promote product inspection level certification services in the next step, and publish a list of products certified by G20-LED product specification through various channels such as magazines and websites, and will also be sponsored by Gaogong LED. In the 2013 China LED Good Products Roving Exhibition and Investment Promotion Conference, the promotion and promotion of product specifications were strengthened, and the specification was continued as one of the selection criteria for nominated brand products of this year's LED good products-high-tech Golden Globe Award-winning light source products.
Promote industry chain collaboration
According to statistics from the High-tech LED Industry Research Institute (GLII), the total output value of the LED industry in China in 2012 reached 205.9 billion yuan, a year-on-year increase of 34%. The output value of LED upstream epitaxial chips, midstream packaging and downstream applications reached 7.2 billion yuan, 39.7 billion yuan and 159 billion yuan respectively, up 20%, 24% and 37% respectively. However, due to overcapacity, the price war has also intensified. In 2012, many companies have experienced the phenomenon of “increasing revenue without increasing profitsâ€.
In response to this situation, G20-LED Summit members jointly advocated to strengthen information sharing among member companies, and control and reduce costs through industry chain collaboration between upstream and downstream.
“Every member company has different resources and advantages, which makes the collaboration between enterprises more urgent and necessary. Member companies can achieve synergy through the integration of resources and advantages.†Peng Chengxue said.
Chen Zhi, director of sales of Infinity Electronics, believes that the resources of any company are very limited, and member companies can carry out marketing cooperation through various forms such as industrial chain cooperation or strategic cooperation.
“G20 member companies can achieve a shared mechanism in terms of resources, projects, technologies, etc., and carry out in-depth cooperation through strategic alliances, etc.†said Zhou Shuiming, general manager of Foshan Jiamei Times Lighting Marketing Center.
Ding Feng, deputy general manager of Hongli Optoelectronics believes that the G20 itself is a big platform that allows member companies to form complementary advantages and integrate resources.
“Members can start collaborative marketing from the upstream, middle and lower reaches of the industrial chain, and strengthen cooperation in product consistency development,†said Gan Wenjing, Huacan Optoelectronics Market Manager.
Pan Jianqing, chairman of Tiantong High-tech Group, said that the LED market is still quite chaotic, but there are still many development opportunities. It is necessary to strengthen the upstream and downstream industry alliance among G20 member companies, and form a strong brand product through the joint and cooperation of the industry chain.
“I hope to strengthen the sharing of information among member companies and to produce competitive products through cooperative models such as supporting production.†Guo Qiang, deputy general manager of Ruifeng Optoelectronics, proposed.
Dr. Zhang Xiaofei said that 2013 is the channel development year for the LED industry. Brand, marketing and channels have become more important. Gaogong LED will actively promote the cooperation and win-win between G20-LED Summit members, and through the 2013 high-tech LED A series of channel tour service activities sponsored to help G20 lighting member companies develop national distribution channels.
In recent years, with the rapid development of the LED industry, the G20-LED Summit members have made great achievements in technology research and development and product development, but everything depends on market testing, marketing and channels will be the industry's main theme in 2013. .
"This CMO meeting is an important special meeting held in the context of such an industry. It is hoped that through this meeting, the resources sharing of the middle and lower reaches of member companies will be strengthened and the cooperation in the industrial chain will be promoted." Secretary General of the G20-LED Summit, Dr. Zhang Xiaofei, CEO of Gaogong LED, said in his speech.
Promote G20 product specifications
At present, the quality of LED products on the market is uneven, the price difference is very different, and the quality of products is not guaranteed. This has become an important reason why LED lighting products cannot enter the civilian market on a large scale.
At the same time, some LED-related product standards, specifications or certifications that have been introduced in China have not yet formed a concept for consumers. Consumers generally feel that they are ignorant when purchasing LED products.
The G20-LED lighting product specification is dedicated to the development of product grade indicators that meet market needs and are easy for consumers to identify.
“The G20-LED lighting product specification is a high-quality lighting product grade index jointly initiated by the member companies of the summit. The purpose is to establish the highest standard of LED lighting products and establish the commitment of member companies to their products in the market. By promoting G20 products Standardize, establish the basic standards of products, and achieve the purpose of cleaning and purifying the LED lighting market.†Dr. Zhang Xiaofei hopes that more LED companies can join in and promote the popularization of high-quality and energy-efficient LED lighting fixtures in various fields.
"At present, the LED lighting products on the market are mixed, the price of good products is not cheap, and the inferior products have an impact on the market.
The G20-LED product specification is a very high standard on the market. To bring high-performance products that meet this standard to the market and to be accepted by consumers, it is necessary to carry out a large number of promotion and promotion of this standard. Yu Jing, assistant to the president of Sichuan Xinli Light Source, said.
For the follow-up norm promotion, representatives of participating companies have put forward their own views.
Peng Chengxue, deputy general manager of Hubei Yutong Electronics Co., Ltd. believes that more LED companies can accept and follow this specification through the market-oriented operation of G20-LED product specifications.
Zhong Mingzhu, sales director of Guangyu Lighting, believes that it can subdivide and combine the indicators of G20 product specifications according to different application fields, and strengthen the interaction with dealers, design institutes and engineering decoration companies.
"There are many standards and specifications on the market, but there is no standard to tell you where the bottom line is. The G20 product specification can completely identify the bottom line of the product and tell consumers where the quality bottom line of an LED product is." Philips Lumileds Asia District Marketing Director Zhou Xuejun said.
Wang Jianzhou, assistant vice chairman of Qinshang Optoelectronics, believes that first of all, G20 member companies must first do their own products and make high-performance products that conform to the norms. With the normative role of the norms and member companies, the promotion and application of the norms will come naturally.
"G20-LED product specifications can be upgraded from the certification of individual products to the certification standards of the entire enterprise, thus distinguishing them from other standard specifications." Gong Wen, general manager of Shenzhen Jingtai Optoelectronics Co., Ltd., a new member of G20-LED Summit.
Dr. Zhang Xiaofei said in his concluding remarks that Gaogong LED will promote product inspection level certification services in the next step, and publish a list of products certified by G20-LED product specification through various channels such as magazines and websites, and will also be sponsored by Gaogong LED. In the 2013 China LED Good Products Roving Exhibition and Investment Promotion Conference, the promotion and promotion of product specifications were strengthened, and the specification was continued as one of the selection criteria for nominated brand products of this year's LED good products-high-tech Golden Globe Award-winning light source products.
Promote industry chain collaboration
According to statistics from the High-tech LED Industry Research Institute (GLII), the total output value of the LED industry in China in 2012 reached 205.9 billion yuan, a year-on-year increase of 34%. The output value of LED upstream epitaxial chips, midstream packaging and downstream applications reached 7.2 billion yuan, 39.7 billion yuan and 159 billion yuan respectively, up 20%, 24% and 37% respectively. However, due to overcapacity, the price war has also intensified. In 2012, many companies have experienced the phenomenon of “increasing revenue without increasing profitsâ€.
In response to this situation, G20-LED Summit members jointly advocated to strengthen information sharing among member companies, and control and reduce costs through industry chain collaboration between upstream and downstream.
“Every member company has different resources and advantages, which makes the collaboration between enterprises more urgent and necessary. Member companies can achieve synergy through the integration of resources and advantages.†Peng Chengxue said.
Chen Zhi, director of sales of Infinity Electronics, believes that the resources of any company are very limited, and member companies can carry out marketing cooperation through various forms such as industrial chain cooperation or strategic cooperation.
“G20 member companies can achieve a shared mechanism in terms of resources, projects, technologies, etc., and carry out in-depth cooperation through strategic alliances, etc.†said Zhou Shuiming, general manager of Foshan Jiamei Times Lighting Marketing Center.
Ding Feng, deputy general manager of Hongli Optoelectronics believes that the G20 itself is a big platform that allows member companies to form complementary advantages and integrate resources.
“Members can start collaborative marketing from the upstream, middle and lower reaches of the industrial chain, and strengthen cooperation in product consistency development,†said Gan Wenjing, Huacan Optoelectronics Market Manager.
Pan Jianqing, chairman of Tiantong High-tech Group, said that the LED market is still quite chaotic, but there are still many development opportunities. It is necessary to strengthen the upstream and downstream industry alliance among G20 member companies, and form a strong brand product through the joint and cooperation of the industry chain.
“I hope to strengthen the sharing of information among member companies and to produce competitive products through cooperative models such as supporting production.†Guo Qiang, deputy general manager of Ruifeng Optoelectronics, proposed.
Dr. Zhang Xiaofei said that 2013 is the channel development year for the LED industry. Brand, marketing and channels have become more important. Gaogong LED will actively promote the cooperation and win-win between G20-LED Summit members, and through the 2013 high-tech LED A series of channel tour service activities sponsored to help G20 lighting member companies develop national distribution channels.
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