TV box force grabs television audience

Recently, following the sales of Xiaomi and Leshi boxes, Pyramid released RATV, PPTV also released PPbox, and even the TP-LINK, which was started by routers, also launched similar box products. For a time, TV boxes spring up like mushrooms.

Internet set-top boxes are as explosive as the "Pandora's box," and it is important to compete for Internet TV's entrance. According to Digital TV Research, the scale of China's Internet TV market is expected to grow to 1.38 billion U.S. dollars in 2016. If TV set-top boxes are to be used in the future, it will be a brand new market with a population of 1.3 billion people. According to Shan Xiaolei, the person in charge of the operation of PPbox, last year, the entire set-top box market shipped about 5 million units, which will exceed 10 million this year. Many brands hope to create a platform effect by expanding the number of users through terminals, and then achieve rapid growth in value-added services, advertising, and applications.

At present, many smart TV box products have obtained relevant licenses, and Internet TV will enter the living room with great strides. The traditional TV layout may be disintegrated. The living room revolution brought about by technology and policies will surely bring about a new wave of industry.