On November 2nd, 2017, TV giant TCL joined hands with e-commerce giants Jingdong to hold the TCL Q960C Quantum Dot TV Jingdong debut ceremony. At this node of the National People's Double 11 Crazy Shopping, the arrival of this heavy new product can be said to be very awesome. Peng Jianfeng, deputy secretary-general of China Electronics Video Industry Association, was the host of this new product launch conference. Vice President of TCL Corporation, Mr. Wang Cheng (TCvin Multimedia CEO), Mr. Yan Xiaobing, Vice President of JD.com/Home Appliances Division, JD.com’s Home Appliances Business. Mr. Yang Zisheng, General Manager of the Department of Black and White Business, Mr. Wang Ziru, Founder and CEO of Science and Technology Lifestyle Platform/ZEALER, Mr. Xie Fan, General Manager of Online Business Center of TCL Multimedia China, and TCL Iron Powder represent grapefruit, industry media, Online and offline viewers witnessed the opening of the new Q960C QD TV. QD TV is good: Q960C tells consumers where The term quantum dot is not unfamiliar to the TV industry, but ordinary consumers do not understand it. Kevin once again explained QD technology to everyone. As the industry’s first company to launch quantum dot TVs, TCL has been improving its quantum dot technology. Since it launched its first product in 2014, the QD TV camp has grown rapidly in recent years and attracted Samsung, Hisense, and The addition of Chinese and foreign brands such as storms has made quantum dot TV one of the main players in the consumer market. Quantum dot TV has a wide color gamut, reaching 157% NTSC of international standards, far higher than 80%~90% NTSC of ordinary TVs, followed by rich colors, capable of presenting 1.07 billion class colors, and ordinary LED TVs having only tens of millions of colors. Quantum dots are inorganic materials, and their color persistence is very good. The color of quantum dot TV will not decay with time. The new Q960C TV is one such product: the ultimate in image quality. TCL iron powder represents grapefruit's voice of ordinary consumers, and ordinary consumers can not understand Quantum Dot technology very clearly. When choosing a TV, the first thing to look for is whether the color is good or not, the quality of the picture is not clear, experience Cool and cool ... Q960C quantum dot new TV gives the first impression is: eye-catching. Not only the quantum dot display technology is adopted, but also the excellent picture quality. The Q960C is also equipped with a Hamann Caton top audio system, bringing shocking sound effects to cinema-quality viewing. The most important thing is that this TV's powerful artificial intelligence interaction is refreshing. It is equipped with a brand-new AI 2.0 system, and is powered by a 34-core, 1.7GHZ processor. The response is faster. The artificial intelligence T can make users easily To achieve the application needs, the user is no longer rigidly attached to the remote control, you can use the original voice to control the TV. Whether it is command operations or fragmented technical search, the Q960C can handle it quickly and accurately. In the hands of a few smart devices, family television viewing has become a very embarrassing existence. Compared to mobile phones with super interactive capabilities, let everyone do not bow down the family, the family together to watch TV chat, it seems that It is difficult, but the arrival of the Q960C QD TV provides us with the desire and conditions to return to the living room. As long as you tell your needs to TV, the artificial intelligence T will immediately respond to you. You can use your mouth to operate the TV. You can see which actor's TV dramas and movies you fast forward to the specific time, understand the actor information and so on. you. Obviously rely on value, Q960C has chosen to fight strength Q960C new quantum dot TV is a very strong hard power product, and its value is the first factor you fell in love with it, ultra-thin surface + reverse trapezoidal design, front audio, gray speaker network, full Metal frame, Q960C exudes elegant and elegant temperament. Just as the brothers said at the scene, many TVs on the market are quite normal. When you look at the back, you can't help but notice that the waist is raised and there is a lot of people who are at a loss. The TCL Q960C uses an integrated design on the back. There are no screws. It's very pleasing. . Considering the design of a TV, not only to see whether it can match with the home environment, but also to look elegant. As a senior media evaluator, he feels that a very important point is the UI design, whether it is the interface style, the logic of the operation, or The exquisite degree of progressive menu, Q960C are very pleasant. Q960C why choose Jingdong starting? According to the “China Online Retail B2C Market Quarterly Monitoring Report for the Third Quarter of 2017†data, China's online retail B2C market transaction volume was 98,544.0 million yuan, an increase of 39.1% year-on-year. With the improvement of financial, logistics and other ancillary services, online shopping has become a major shopping channel for consumers. Under the background of consumer upgrades, TCL and Jingdong teamed up to jointly launch high-end TCL Q960C QD TVs. This can be said to be a milestone. This is a result of the degree of cooperation between TCL and JD. One effort for cooperation. Mr. Yan Xiaobing told everyone that the e-commerce development experience: non-mainstream stage, novelty stage, young people sought stage, mainstream stage, from the initial low-cost synonym to more abundant products to satisfy the fun, novelty, to young people will be electricity Business shopping becomes a new way of life, and today the e-commerce platform has become a mainstream shopping method among consumers. There are many consumers in Jingdong now, and the target audience covers the highest quality groups in China. It is not surprising that various diamond members and gold medal members are now more and more manufacturers are willing to take good products to Jingdong as their starting point, not only efficient but also effective. At the same time, it can also get consumers' feedback faster. On the first day of the Double 11 E-Commerce Festival, all the good categories sold on JD.com were big names, including TCL TV. The good ones were found to be expensive. All expensive products showed an explosive growth during the Double 11 period. Explain what - product upgrades. Of course, with the product upgrades, the e-commerce platform needs to be upgraded with technology to present the status of the product; then the service experience is upgraded. The consumer needs to buy TV on the e-commerce platform is to come home. Responsible for installation and commissioning, but now and in the future these are not enough, need more nuanced services, regular delivery, fixed-point delivery, one-touch inbound, e-commerce initiative call into a series of more sophisticated and intimate services provided to consumers. TV is one of the most frequent upgrades in home appliance categories over the past few years. Consumers' perceptions of consumption are also changing. Because everyone's time for watching TV is decreasing, the demand for color TVs has entered the stage of quality improvement from the stage of volume growth. TCL is used as a domestic product. The color TV giant hopes to become a consumer-oriented consumer product while also leading the television industry to a healthy track of healthy development. To comply with the trend of consumption upgrades, Kevin said that TCL’s internal culture is also undergoing a transition from an initial engineer culture to a user-centered engineer culture. It is not only necessary to do a good job of products and technologies, but also to first understand user needs. To ensure that the user is provided with the best product. Jingdong Double 11 gives Q960C discount Mr. Yan Xiaobing said that the promotion of the double 11, whether it is manufacturers or businesses will come up with all the power to do this promotion, basically all products will hit the price is very low, in recent years the double 11 and 618 effect is more and more Obviously, all manufacturers and merchants are very concerned about this holiday, so consumers can rest assured that good products can be enjoyed at a reasonable price. As one of the representatives of the domestic color TV industry, TCL has long been leading China's manufacturing industry at the cutting edge. Whether it is product quality or innovation and technology, TCL has the strength to compete with international brands. The product’s confidence comes from the product itself. Q960C’s new QD TV is a product that represents TCL’s strength and confidence. It is personally endorsed by TCL Group’s Vice President/TCL Multimedia CEO Kevin. As a 20-year veteran who joined TCL Corporation, Kevin has ten years of experience in overseas business. He shared examples of foreign consumers who heard about Chinese-made television turning away ten years ago. TCL products are now Leading in the industry and leading in the world, TCL's products represent that China's consumer electronics products have reached the international level. This product gave Kevin personal confidence, but also let TCL have confidence that we speak for ourselves, let Kevin personally to promote TCL good products to consumers. As a heavyweight new dual 11, Q960C Quantum TV has two sizes for users to choose from, 55 inches and 65 inches, 55 inches price of 6999 yuan, 65 inches price of 9999 yuan. Jingdong as the first generation company platform on the day of the conference also provided exclusive benefits for the Q960C: 1. Purchase 65-inch TVs, receive special coupons for 1,000 yuan, purchase 55-inch TVs, receive special coupons for 500 yuan, and write five-star reviews , Received far-field audio equipment 4, the best sun list, won the 1000 yuan Jingdong E card. With such a big discount and such high quality new products, the launch of the Q960C QD TV is bound to set off the dual 11 TV consumer market. At the end of the conference, the live viewers' lottery and the live lottery pushed the new product launch to another climax. TCL collected two Q960C quantum dots on the spot and two friends enjoyed two 50% discounts Q960C quantum dot offers, also draws two sees the live broadcast friend to send the intelligent sweeping robot one.
