In the second half of 2008, the external environment has financial crisis, export decline, real estate shrinkage and other factors; the lighting industry has increased costs, the introduction of new labor laws, narrow sales channels and other conditions. There are government support in foreign countries and policy guidance in China. Some lighting companies have to save costs, some have to increase R&D strength, and some have to improve services. They only revolve around one word: winter.
Has the winter of the lighting industry come? Are you cold or not? Aladdin Lighting Network screened out more than 10 high-end lighting companies for the resources at hand, interviewed the highest-level general manager or sales director, and listened to their views on this winter.
Aladdin Lighting Network exclusive dedication, perhaps we can not bring more effective methods for the winter of the lighting industry, but at least we have been around you, everyone gather together to warm, always let the hope of these two words More accessible.
TCL Lighting Marketing Manager Li Wei
The so-called winter: the big business of the carnival small business of Waterloo
Does the lighting industry enter the winter?
The industry can't talk about winter. It can be said that the lighting industry is shuffling.
In fact, this is a test of the strength of the enterprise. For some companies that are stronger and better, it is a good reshuffle opportunity. For companies that have no R&D capabilities and weaker strengths, it is impossible to say that winter is coming. It should be the end of the era of profiteering and the end of the era of OEM survival. It is impossible to talk about winter.
Winter measures?
For some powerful companies, the current situation is a bit difficult to resist. After this difficult period, some informal enterprises have died, and larger and more formal development opportunities are coming. It is a good thing for big lighting companies.
It can be said that this so-called winter is a carnival for a strong company, and it may be Waterloo for a small business.
The original foreign trade enterprises may turn to domestic competition, but their strength in manufacturing, manufacturing advantages may not be transformed into market advantages, manufacturing is only a small part of the market demand.
What is the impact on the company?
TCL is mainly engaged in the domestic market. Now the country has increased domestic demand, which is a good opportunity for us. The country will stimulate domestic demand in many policies, and some building materials and materials in the later stages of the project will increase. Industry demand, customer needs and choices will also increase. Of course, the requirements for the product will be more stringent.
The plan for 2009?
Have confidence in the development of TCL. In 2009, the speed of development will be accelerated. If foreign brands develop their own brands, the domestic development will be greatly improved.
On the one hand, strengthen research and development, and increase product advantages in technology. On the one hand, focus on personnel training and increase investment. In the difficult times, some companies will cut people. We don't have it. We have to prepare for the next year's development.
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