Chen Wensheng, the person in charge of Tianjin Qijia Lighting, 36 years old, Hangzhou, Zhejiang, entered the Tianjin market in 1996 to operate the lamps and lanterns, and now mainly represents the Ou Dier lighting brand.
Reporter: Qijia Lighting is an established dealer in the Tianjin market. It is highly respected by industry professionals. Can you briefly introduce Qijia Lighting?
Chen Wensheng: Ok. Qijia Lighting was established in 1996. Currently, it has a 100-square-meter storefront in the main hall of Hall A of Tianjin Southern Lighting City. In addition, there is a 100-square-meter storefront in Market Hall C, which is superior to Tianjin’s mainstream market. Business location. Qijia Lighting is mainly engaged in home lighting. It has been operating in retail mode before, and its main brand is Op Lighting. In April of this year, Qijia Lighting officially represented Odile Lighting and began the transition from a single home lighting retailer to an overall home channel agent.
Reporter: As a lighting lighting distributor with a 12-year retail history, how do you think of a transformation channel agent?
Chen Wensheng: In fact, the agents of the transformation channel are the ideas I have always had, but I have not encountered good brands and good opportunities before. This year, the entire lighting and lighting industry has encountered difficulties, and Tianjin is no exception. Although this kind of difficulty is mostly caused by the external macro environment, as a merchant, we can't sit still and must act, or it will be eliminated by the market. Plus just met the Ou Dier lighting, so I smashed the wish of my transformation channel agents.
Reporter: From a single home lighting distributor to a channel agent, what is the difference?
Chen Wensheng: The biggest feeling is that the mood is different. In the past, retailing only needed to care about the business situation of its own store. Nowadays, the channel agent must also care about the quality of the distributor business. It is because of retailing that I know more about the situation of distributors. For me, the number of distributors is not important, the most important is the size of the distributor, which is the quality of the distributor. Because only the market for each distributor is done, and the life span of each distributor is extended, my agent can do it well and live longer.
Reporter: In the face of the harsh market environment, how do you plan to make the brand of Ou Dier Lighting bigger and stronger?
Chen Wensheng: The strength of a brand is not the strength of one person, but the unity of many people can do well. Odile Lighting is a very good brand, all I need to do is to add to the brand, not to discredit. For me, strictly implementing the company's policies, exerting my years of experience in the field of home lighting, and working closely with the team of Ou Dier Lighting Tianjin Branch will definitely contribute to the development of Ou Dier lighting.
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