The development trend of tablet computers is good, which has attracted many vendors. According to reports, due to the recent tight supply of the Internet panel, and the price has dropped to the cost price before, TFT LCD panel makers are considering increasing the price of the netbook panel, and plan to shift its production capacity to a tablet panel with higher profits; at the same time, Keen cottage manufacturers have already smelled the huge business opportunities. With the global sales of the iPad, Chinese Shanzhai enterprises have now faded out of the netbook market, and have instead taken a big step into the iPad tablet market.
In front of such a situation, one can't help but ask whether price has become a decisive factor in consumer choice. According to the analysis, today's consumers pay more attention to product design innovation, practicality, economy, environmental protection, technology, and aesthetics. Therefore, based on market demand and potential consumer demand, it is based on homogeneity and price parity. Brutal competition in the market as a guideline, localization and differentiated product strategy as the guiding ideology to lead future product development trends will be the direction of attention of various manufacturers.
Domestic manufacturers rush for tablet PC market
From the iPad’s listing in the United States six months ago, keen cottage manufacturers have been able to smell the huge business opportunities. With the iPad selling worldwide, it has been recently reported that China's Shanzhai enterprises have now faded out of the netbook market, and have instead moved into the iPad tablet market. Compared to the iPad, which is priced at RMB 4,000 to 4,000, the industry expects that the entry price of a cottage will probably be as low as RMB 1,000 or less in the future.
According to the survey results of the tablet PC market, global tablet PCs will reach 12.5 million units this year. Currently, this may exceed this number. It will surpass netbook sales volume in two years, and according to conservative estimates, it will reach 66 million in 2015. Taiwan sales do not rule out close to notebook sales in 2015. The number of domestic Internet users reached 268 million, and mobile communications reached 765 million. Such a large market is favored by the mobile application customer base, making the demand for information available anytime and anywhere to become a reality, which will surely drive the development of the entire industry. The development of mobile technology in the development process of tablet PCs has also played a major role. 3G, triple play, and the Internet of Things have contributed to the rapid popularity of tablet PCs. Therefore, we have reason to believe that tablet PCs in China will have a very broad space in the future. It will also become the world’s largest consumer market and the world’s largest exporter.
According to reports, with the Tablet PC's hot, DELL also began to prepare another tablet PC to seize the market, DELL Chief Executive Officer Michael DELL at Oracle OpenWorld Conference suddenly showed a 7-inch Tablet PC appeared. Samsung and LG are both iPad panel suppliers. Their 12-inch and smaller size (including netbooks and iPad panels) shipments have been growing. In August, shipments have increased from 650,000 in May to 125. Millions. However, Taiwan's panel makers did not enter the supply chain of the iPad panel. The shipment of 12-inch and lower panel products was seriously affected by the decline in netbook sales. AUO's panel shipments have dropped from 1 million in May to 700,000, and Chi Mei has dropped from 600,000 to 350,000.
Tablet PC users are gradually surpassing netbooks
According to reports, due to the recent tight supply of netbook panels, and the previous price has dropped to the cost price, TFT LCD panel makers are considering increasing the price of netbook panels, and plan to shift their production capacity to higher-profit tablet panels. Since the sale of the Apple iPad affected the sales of netbooks, as the latter's shipments fell, its price was also lower than the cost price. Continued production means loss, so panel makers began to shift production capacity to flat panel production. on.
Since the sale of the Apple iPad affected the sales of netbooks, as the latter's shipments fell, its price was also lower than the cost price. Continued production means loss, so panel makers began to shift production capacity to flat panel production. on. With the recent increase in the demand for netbooks, some panel makers believe that netbook prices do not have room for decline. It is time to raise prices. Netbook shipments this year are expected to reach 390-43 million, and will grow to 40 million next year or slightly. Tablet shipments this year will be 15 million units and will double to 30 million next year.
Henri Crohas, known as the father of MP4 in the world, explained that China will soon surpass Europe and the United States and become the largest market for tablet PCs. There are three reasons to support his judgment: China's middle-class population is growing rapidly; the country's free content resources are rich and varied, readily available; China has a vast territory, people spend more time on transportation, and there is a need for communication and entertainment at any time.
Forrester Research analyst Sarah Market Research Institute? Lotman? According to Sarah Rotman Epps, it is estimated that by 2015, the percentage of computer equipment sold in the United States market will increase to about 23%. This year, the proportion is about 6%, and last year, this proportion Less than 1%. The analyst said: "From the beginning of 2012, tablet PC sales will exceed netbooks, and by 2014, the number of users of tablet computers will exceed the number of netbook users."
Price or non-consumer selection determinants
For consumers, the main purpose of choosing a tablet computer is to value its functions, such as web browsing, email sending and receiving, OFFICE office, audio and video entertainment, and games. One of the most important features of tablet computers is browsing the web. At present, some tablet computers on the market use IE browsers, and also hang "114 Web sites." Not only the interface is redundant, but consumers are also disappointed. It takes an average of 20 seconds to enter a URL, and industry experts believe that this will Become the biggest bottleneck for browsing the web with a tablet computer. Yang Yuxin, ARM's mobile computing market manager for the Asia Pacific region, said that in the future, whether it is the Internet or consumer electronics, differentiation and personalization are very important. Although everyone looks the same iPad, but after opening each application is not the same, according to consumer demand, between the mobile phone and the PC is very personalized, very strong difference between the terminal, is certainly the user is very much needed. "With the popularity of the mobile Internet, I think this terminal will gradually follow."
The domestic release of tablet PCs, from the perspective of industrial development, 3G, triple play, three things in the Internet of Things contributed to the rapid spread of tablet computers. If there is no 3G, moving these exchanges in the industry may cause great problems. 3G should be the most basic, and the industry calls it the information superhighway.
In addition, triple play brings a good opportunity. In the future, the Internet of Things will solve the connection between things and things through this kind of mobile internet. At this point, the era of mobile Internet is actually coming, and the future of tablet computers is quite broad.