Integrated stove: the market is ready for regulation

If near-suction range hoods that have been prominent in the kitchen appliance market in recent years have been widely recognized in the industry, then by the end of 2010, integrated range hoods for range hoods, gas stoves, cookers, sterilizers, and cabinets will be integrated. (Hereinafter referred to as "integrated stove") seems to be still awkward. The “battle-in-place” large companies, the group of small companies that have gone on board, the combination of innovations, the safety incidents at the beginning of 2010, and the growth in market sales all make the future of the integrated cooker industry even more unpredictable.

Gradually recognized by the market, "Imagine spending six or seven thousand yuan on a one-time purchase of range hoods, stoves, and disinfecting cabinets. It not only solves the problems associated with product collocation and split installation, but also improves the space utilization of residential buildings. The attraction of integrated stoves for consumers is still quite large," said a distributor of integrated ovens in Henan, who told the "Electrical" reporter.

At present, the integrated stoves are mostly made of 0.9-1.1m long and 0.5-0.6m wide, which means that the footprint of an integrated oven is still less than 2m2. If the range hoods and stoves are installed separately, it is required to reserve a position in the upper and lower cabinets, and the integrated integrated stove only needs to reserve a position in the lower cabinet, which is more convenient for installation and better integrated with the house decoration. As one. “Now, more and more consumers’ kitchens tend to adopt an open design. The integrated cooking stove adopts the smoking method of sucking down or smoking sideways, making the soot removal effect of this product superior to the traditional top suction range hood. It is more suitable for open kitchen design, said Zhong Chuanliang, deputy general manager of Zhejiang Meida Industrial Co., Ltd.

Wang Hong, president of Shaoxing Shekang Environmental Protection Kitchen Appliance Co., Ltd., who has just joined the integrated cooker industry for more than six months, is very optimistic about the industry's development prospects. “I originally intended to enter the development of the energy-saving stove industry. Later when I was looking at the market, I found that the market for integrated stoves was very promising and I entered this industry.” According to him, compared with traditional kitchen appliances, integrated stoves have high smoke removal rates. , compact structure, complete functions, low noise source location and other advantages.

It is these advantages that make the integrated stove gradually accepted by consumers, and the market scale is gradually expanding. “As far as I know, in the Chongqing market, there are only 78,000 units of annual sales of a brand at the US-based company. Overall, the sales of integrated stoves in recent years have been good.” A purchaser from Shunde Appliance Fair introduced the reporter. The sales situation of the local integrated stove, and expressed that it is very optimistic about the market potential of this product. "Electrical" reporter found that in 2010 Shunde Household Appliances Expo, integrated stove company booths are very popular, this product has won the favor of many dealers. According to the introduction of the staff of the Fengtian integrated stove, from the perspective of the development of these years, the annual sales volume of the wind field integrated stove is 100,000 to 200,000 sets.

"In 2003, the United States began to promote integrated stoves in the market. At present, many companies are flooding into the integrated cooking industry. Although the market share of such products is still relatively small, the development potential is very large." Zhong Chuanliang said, "From the United States From the perspective of big brands, the year-on-year growth in sales in 2010 is expected to reach 50%, and 1200 sales outlets have spread all over the country.”

The hazy future is under the circumstances of a good market situation. In the course of the integrated fire explosion incident in 2010, not only some well-known integrated cooker manufacturing companies were caught in the “explosion gate”, but also cast a layer on the development prospect of the industry. "Fog".

"Because of the combination of multiple products, the safety of integrated stoves is more difficult to control. The United States has long paid attention to and started to develop related products. However, from the current development point of view, the products are still being transformed and are not listed." Midea Kitchen Electric Co. The technician told the "Electrical" reporter.

Not only is the United States, but the big companies in the kitchen and electric industry are almost always "being fixed." They are not eager to expand this emerging market. This contrasts with the influx of small businesses. "At present, Fangtai does not put integrated stoves into the market, but has already conducted relevant research and technical reserves." Zhu Yongding, vice president of technology of Ningbo Fangtai Kitchenware Co., Ltd., said that the installation of integrated stoves is relatively complicated. If improperly installed, there are potential safety hazards. "Electrical" reporter found that the boss and Shuaikang's official website did not show integrated stove, but the boss recently launched the "famous" brand has a cooking one machine, in fact, this product is integrated stove. “In order to ensure the safety of our products, we installed a flue gas separation device for the cooking machine and a partition between the range hood and the cooker.” Cai Yi, Planning Manager of the Famous Marketing Department of Hangzhou Boss Electric Co., Ltd. said.

If the product type of the integrated stove is subdivided, it can be divided into deep well type and side suction type according to the way of oil fume extraction. “The earliest listed products were deep wells. Later, there were side suction products. At present, more products on the market are side suction.” said Wang Hong.

With regard to the succession of side suction products, Zhong Chuanliang said that the formation of this situation is not unrelated to the active protection of patent rights by the United States. According to reports, after the listing of the US-Shenzhen deep-well type products, many companies competed to imitate. As a founding enterprise of deep-well products, in order to protect its own patent rights from infringement, U.S. companies had to file patent litigation against some companies that had committed serious infringement. This made the companies that they later joined to be evasive and to some extent promoted some enterprises. Another way to develop side suction products.

According to the technical personnel of Zhongshan Fengtian Kitchen Appliance Co., Ltd., objectively speaking, these two products have their own advantages. The deep-well-type products have better effect of oil-absorbing smoke, but the pots and pans are limited to the inside of the cooker and cannot move. Side-suction type cookers are the same as conventional cookers. The use of pots is not limited, but they cannot be designed like a deep-well type and are completely hidden.

“At present, whether it is deep-hole products or side-suction products, the safety performance of integrated stoves produced by regular manufacturers is guaranteed.” Wang Hong analysis said, “According to my observation, there have been many accidents involving the explosion of integrated stoves in the previous phase. It is caused by improper installation. In general, even if there is grease in the flue, it can only burn, and the chance of explosion is very low."

Regulatory development has become a top priority. "From the time of listing, the development of the integrated cooker industry has not yet taken a decade. It is still in its early stages of development. The output and market size need to be improved, but it is even more urgent to standardize the company's behavior and establish a relevant standard system." Like Zhong Chuanliang, people in the industry generally hope to have a healthy and standardized industry development environment.

The lack of standards is a problem that has caused many integrated stove companies to “headache”. “Because there is no directly related national standard, the United States can only use the standard requirements of range hoods, stoves, disinfecting cabinets, and cupboards to formulate corporate standards.” Zhongchuan Liang’s introduction is that of the more standard enterprises in the integrated cooker industry. practice. However, integrated ovens that integrate multiple products have doubts as to whether product safety can be guaranteed if they rely solely on the standard specifications of the products. An industry source pointed out: "The integrated oven is not a simple sum of several products. How to achieve the matching and safety of each product after combination is not the same as the requirements of individual products."

At the same time, the product certification of the integrated cooker is also in a vacuum state. As an electrical appliance, integrated stoves, especially those using electromagnetic stoves, should have a basic product certification system. “Although the integrated stove is an electrical appliance, it has not yet been incorporated into the CCC Compulsory Certification System Management Catalog because of its rapid development.” Zhong Chuanliang further explained that “At present, the formal enterprise’s approach is to send the product to the local testing department according to GB4706. .1-2005 "Safety of household and similar electrical appliances - Part 1: General requirements" tests for basic safety performance. However, this is only an expedient measure."

Under the background of the industry's expectation of standardization, the newly established standard working group for range hoods has begun to focus on the development and revision of integrated stove standards. When the “Electrical” reporter participated in the inaugural meeting of the range hood standardization working group, he found that out of many meeting materials, there was a structural verification program for integrated stoves. According to a person in charge of the company who participated in the discussion of the plan, although companies expect the standard to be introduced as soon as possible, due to the industry span of integrated stoves and the large number of product categories involved, forming a unified industry standard is not easy. "Electrical" reporter found that the concern for product safety is the first in the program. This program puts safety in the first place for the vertical distance between the burner burner hole and the lower edge of the suction opening, the open flame sensing device, and the flue structure.

"If you solve the safety and installation issues, I think that integrated kitchen stove may become one of the mainstream trends in the future of kitchen appliances." Zhu Yongding said to the "Electrical" reporter.

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