The CES International Consumer Electronics Show, one of the most anticipated global events, is currently taking place. Known for showcasing the latest and most advanced products and technologies in the industry, it serves as a global trendsetter in consumer electronics. This year’s event has seen a significant presence of Chinese exhibitors, marking a shift from previous years where Western brands dominated the scene. Chinese brands have been making waves at this year’s CES, with several exciting announcements and product launches that highlight their growing influence on the world stage.
TCL, a leading domestic color TV brand, made a strong appearance at this year’s CES. On the eve of the event, TCL released its 2017 performance data, which showed impressive results. According to the report, TCL Multimedia sold over 23.2 million LCD TVs last year, ranking third globally. This represents a 16.4% increase compared to 2016, surpassing the target of 22 million units. The North American market saw an even more substantial growth, with cumulative sales exceeding 4 million units—a 131.5% year-on-year increase. This marked a major milestone for TCL, as it achieved a 10% market share in North America, positioning itself as a rising leader in the region.
In recent years, TCL has aggressively expanded its international footprint. At this year’s CES, the company was awarded the China Creative Award for its innovation strength and was named among the “2017-2018 Top 10 Consumer Electronics Leading Brands.†Several models, including the XESS X5, C6, and P5 series, received the “China Creation Award,†while the C6 model won the “2017-2018 Global Smart TV Audiovisual Experience Award.â€
TCL, which follows the philosophy of “Great Power Brand, Created in China,†has consistently impressed the global market with its technological advancements. Behind these achievements lies a deep commitment to quality and innovation. The new product lineup focuses on quantum dot technology, curved displays, and artificial intelligence, offering consumers cutting-edge features and enhanced user experiences.
The flagship of the fusion between technology and art — X5
TCL's XESS X5 series is a top-tier television that showcases the brand’s most advanced quantum dot technology. With high color gamut, vibrant colors, and excellent image quality, the X5 delivers a premium viewing experience. It also integrates Dolby Vision™ HDR imaging, Q-quality engine, and four-dimensional scene optimization to enhance picture clarity and realism.
Beyond display technology, the X5 features a stunning design, including a 4.9mm ultra-thin body, curved screen, and 360° integrated design. Its sleek and elegant look reflects TCL’s pursuit of luxury and modern aesthetics. The TV also boasts a Harman Kardon audio system and supports Dolby Atmos® for immersive sound.
The first choice for urban middle-class users — C6
The C6 series is popular among urban youth for its superior sound quality and stylish design. It features a full-screen, borderless display with a high-color gamut, providing a more immersive visual experience. The TV supports Dolby Visionâ„¢, delivering enhanced brightness, contrast, and color accuracy.
In terms of audio, the C6 breaks traditional design norms by featuring a cylindrical speaker design wrapped in a sophisticated gray mesh. It also includes a Harman Kardon audio system and Dolby Atmos® support for a more engaging listening experience.
Chasing the young and fashionable — P5
The P5 series targets younger consumers with its fashion-forward design and advanced features. It features a 4000R curved screen for a more immersive visual experience, along with a 5.9mm narrow frame and 7.9mm ultra-thin body. The TV uses MEMC motion compensation technology for smoother playback, especially during sports and racing content.
In terms of content, TCL partners with platforms like Tencent in China and offers a “2+N†model overseas (Netflix + YouTube, plus localized services such as Amazon and regional content). This ensures a rich and diverse media experience for users worldwide.
Artificial Intelligence Assistant — AI Small T
AI Small T is a smart interactive system designed for seamless voice control, fast response, and a robust ecosystem. It learns user habits and recommends personalized content, making it a highly intelligent assistant. TCL has also collaborated with global tech giants like Google, Amazon, IBM, Baidu, and Tencent to build an open AI platform, ensuring continuous innovation and improved user experience.
At the 2017 CES, TCL officially launched the X/C/P series. By April 2017, the series was introduced in China, and at the 2018 CES, TCL unveiled upgraded versions: X5, C6, and P5. This rapid development cycle highlights TCL’s strong R&D investment and commitment to delivering better products to consumers.
With strong sales in North America and recognition from both the industry and consumers, TCL is solidifying its position in the global TV market. As the company continues to innovate and expand, it is well on its way to becoming a true industry leader.
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