2017 China smart home market will reach 8 billion yuan

Recently, the International Internet of Things Trade and Application Promotion Association (IIPA, referred to as the International Association for the Promotion of Physical Affairs) released the "2013 China Smart Home Industry Research Report" (hereinafter referred to as the report). The report shows that in the next three years, the growth rate of China's smart home market will continue to increase, and it is expected to reach 29.17% by 2016. At the same time, market demand will usher in a period of rapid growth, and it is predicted that the market size of China's smart home industry will reach 8 billion yuan in 2017.

Continued growth in scale

According to the market research data of the International Association for the Promotion of International Affairs (IIPA), the China smart home market in 2010-2012 has maintained a growth rate of more than 20% for three consecutive years. Among them, the market size in 2012 reached 2.49 billion yuan, with a growth rate of 20.29. %.

Chart 1 China's smart home market scale 2010-2012 (Unit: 100 million yuan)

Although the status quo of China's smart home market has not changed fundamentally in recent years, the smart home in 2010-2012 still maintains a relatively healthy development. speed. Especially after entering 2012, the shipment of wireless smart home products with lower cost has shown a relatively large growth rate. In addition, mainstream manufacturers have gradually lowered prices in order to promote the market, which has caused a certain decline in the growth rate of China's smart home market. However, its project volume and product shipments increased by more than 30%.

According to the market research data of the International Association for the Promotion of Material (IIPA), the price of domestic smart home systems is no longer "unreachable", and the prices of many traditional integrated wiring villas and luxury houses have begun to decline, even reaching less than 100,000. The price, compared with the price of 200,000 and 300,000 a few years ago, the price of smart home system in the past two years can be described as "a large discount." The price of wireless smart home is more close to the people: At present, most wireless smart home system project costs (based on a hundred square meters of family) can already achieve 2-3 million yuan, and even some can be less than 10,000 yuan.

The emergence of this status has directly promoted the strong development of the domestic smart home industry in 2012. According to the market research data of the International Association for the Promotion of Material (IIPA), the penetration rate of China's smart home system in the new home market in 2012 has reached 2.96%, an increase of 1.25 percentage points from 1.71% in 2010.

Chart 2 2010-2012 China smart home new home market penetration rate

In 2017, the market size will reach 8 billion yuan.

After extensive market research and analysis of data models, the International Association for the Promotion of Material (IIPA) believes that the gestation period of domestic smart homes will remain for a certain period of time. 2016-2017 is the beginning of the high-speed development period of the domestic smart home industry, 2017 The market size of China's smart home industry will reach 8 billion yuan.

Chart 3 2013-2017 China smart home market scale (unit: 100 million yuan)

The International Association for the Promotion of Material (IIPA) believes that with the popularization of domestic broadband services, every household has the basic conditions for deploying intelligent systems, which has paved the way for the smart home industry. In recent years, the rapid development of smart phones has greatly increased the acceptance of intelligent applications. The entire smart home industry is maturing and the market is expanding. At the same time, the demand for smart home services, such as system design, installation, maintenance, personalized development, system upgrades, etc., is constantly increasing, gradually highlighting its market value.

Judging from the current market situation, the industry awareness of smart homes has been rising steadily. Although the overall development of the market is still concentrated in the eastern coastal cities, there are signs of a gradual spread of inland. In addition, as the price of smart home systems gradually approaches the psychological price of users, sales in the low-end and mid-end markets will also be put on the agenda and quickly promote the overall development of the industry.

In particular, the domestic smart home system has been approved by many users in the residential market, including the application of hotels and entertainment consumption places, which will start to expand, which will bring positive momentum to the rapid development of the industry.

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