In February, the US price of 40W replaced the most obvious decline in commodity prices. The average price showed a sharp drop of 11%. The price of some original products was lowered, and the price of new items was lower.
For example, Walmart's own brand Great Value's 7W full-circle light bulb has a luminous flux of 470lm and is priced at only $8.48. CREE 's 6W, 450lm dimmable bulbs also fell to $7.49 in February. In addition, some of Philips' bulb prices have also been lowered.
In place of the 40W bulb, the price of commodities in China fell by 1.9% in February, and the price of some of the original products was lowered. For example, Samsung 6.9W, 490lm bulbs, the price of this month dropped from 19.5 US dollars to about 12.5 US dollars, and A 3-year warranty is available.
In place of the 60W commodity segment, prices in various regions have basically shown a steady downward trend. However, the price of the US region rose by 2.6%, but the price of the original commodity still showed a steady or falling trend, mainly due to the return of the average price of some high-priced items, such as the Lighting Science 13.5W bulb, the luminous flux was 800lm. Stop selling and resell this month for $20.6.
First-tier manufacturers actively launch new products, smart lighting is the future product trend
It is understood that while the global LED bulb price has steadily declined, various first-line brand manufacturers are also pursuing performance improvement. Currently in the North American market, 90% of branded bulbs have dimming capabilities; 70% of products are full-circle bulbs. Most of the new products launched in the European market have full-period functions.
In addition, the introduction of smart control is also the focus of development for various manufacturers this year. Philips' Hue bulbs have been officially launched in the Chinese market, and Samsung has announced that it will launch a new LED smart light bulb with built-in Bluetooth to control brightness and color temperature through a smartphone or tablet application.
The improvement of the cost performance of first-line brand products will promote the accelerated standardization and integration of regional markets, and smart lighting will become one of the major development trends of future lighting products. At this stage, the market price of smart bulbs and consumer acceptance are still the key factors hindering the popularity of products. Therefore, how to achieve the balance between performance and price is also a problem that every first-line lighting manufacturer needs to solve.
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Heikki Technology Co., Ltd. , https://www.heikkipower.com