Beginning in 2015, the leaders paid attention to, government incentives, policy support, and the first turning point in the accelerated development of new energy. Up to now, the policy system has been further improved and the policy effect has continued to play. By June 2016, the state had issued 30 new energy vehicle related policies, including 7 promotion policies, 8 industry normative policies, and 4 charging infrastructure policies. 2016 China New Energy Vehicle Charging Facilities Construction and Development Summit, After the first China Charging Pile Innovation Summit, charging infrastructure construction equipment was concerned; policy support was gradually put in place, product and infrastructure construction gradually began to coordinate, and once the annual production and sales scale of new energy enterprises reached one million, the production cost will further decline. The policy-driven release of new energy vehicles will be replaced by low-price drivers, and new energy development will enter a second turning point.
The low price-driven alternative policy drive solves the unsustainability of the huge subsidies for new energy purchases and the disruption of consumption of new energy products after the policy exit.
At present, the new energy market is booming and the release of consumption potential depends mainly on policy stimulus. For example, the local subsidies for car purchases, the cities where state subsidies are cashed, the cities that buy new energy vehicles do not need to shake the numbers, the cities that do not have to obtain high-priced licenses through the auction process, the sales volume is large, there is no subsidy, and there are no restrictions on the purchase of cities, the sales of new energy vehicles are very few, more There is no sales in the city.
Accelerating the marketing of new energy vehicles ultimately depends on the price of products. Once the prices of new energy vehicles and gas fuel vehicles are similar, the policies for exclusive parking spaces for charging piles and new energy vehicles will be put in place, and the number of consumers who spontaneously purchase new energy vehicles will increase substantially. And more cities across the country that enjoy subsidies for new energy policies are the highlight of new energy vehicle consumption.
If the price of new energy vehicles is pulled down to the level similar to that of fuel vehicles, a considerable portion of the more than 20 million car consumers who grow each year will choose new energy vehicles. The lower the price, the higher the proportion of new energy vehicles.
The new energy vehicles will attract consumers to purchase, and the incentives for alternative policy subsidies will be based on the fact that the prices of new energy vehicles should be pulled down. The new energy vehicle price is pulled down to the premise that it can replace the policy subsidy quota. The new energy product production and sales scale reaches one million vehicles per year, and the scale cost is obtained.
At present, in the Chinese auto market, the continuous growth of new energy product sales has shown a steady trend. In particular, the plug-in hybrid market continued to strengthen, and BYD’s Tang and Qin dominated the market. After the production and sales volume of new energy vehicles approached 40,000 units in May, the production and sales volume of new energy vehicles continued to maintain a high level in June, easily breaking through 40,000 units, achieving steady growth for five consecutive months since the beginning of this year. It is expected that the monthly output of new energy vehicles will continue to show a multiplier growth trend in the second half of this year.
From January to June 2016, the total sales volume of new energy passenger vehicles was 120,000 units, an increase of 135% year-on-year; among them, the sales of pure electric vehicles were 80,000 units, an increase of 166%; the sales of plug-in hybrids were 40,000 units, an increase of 91%; The monthly production of new energy vehicles was 45,000 units and the sales volume was 44,000 units, which was above 20%, up 107.4% and 107.3% respectively compared with the same period of last year. In June, the sales volume of new energy narrow passenger vehicles was 34,000 units. It increased by 163%, up 30% from May.
As the leading energy company in China, BYD sold 10,129 vehicles in June 2016, ranking first in the world. In the market with good performance, pure electric, BAIC EV series, Jianghuai iEV, BYD e6 outstanding performance, their sales exceeded 9000 mark; in terms of plug-in hybrid, BYD Tang led the sales of more than 19,000 units, followed by It is BYD Qin and Roewe e550.
In the first half of the year, BYD Qin continued to climb, with a cumulative sales of 9,404 units, from 517 units in January to 2,751 units in June. BYD Tang and Qin respectively ranked first and second in sales of new energy vehicles in May and June, accounting for nearly 70% of the market share of the mixed-mix market, an increase of nearly 40% from the previous quarter, far exceeding the growth rate of the new energy industry in the same period.
The data shows that BYD's new energy vehicles are growing fast and have a large growth rate, and it is expected to take the lead in achieving an annual production and sales scale of over one million. This means that BYD is moving towards low prices for new energy. Once the scale is increased to one million, the price is expected to drop by 20-30%.
At present, BYD is expanding its new energy battery production line to expand production scale to meet market demand.
The next step is to improve the policy, in addition to the national standard of charging standards, charging pile interface nationwide, free parking spaces with charging piles as a necessary supporting facilities in the community and urban areas, but also to encourage China's own brand new energy vehicles new energy The sharing of components such as battery capacitors will accelerate the large-scale production of new energy batteries, reduce costs, and allow new energy products to enter the market at low prices.
From the market trends of the past two years, the market acceptance of new energy products is heating up rapidly. With the increasing awareness of environmental protection and the increase in production capacity of enterprises, the scale of production and sales of new energy will be further expanded, and the era of low prices of new energy will accelerate. By then, new energy consumption will bloom everywhere in the country, enterprises will gain economies of scale, and new energy development will enter a virtuous cycle.
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