Meizu has held the sixth product launch conference this year to August. This release will bring the new charm blue E. This new product belongs to the charm blue series. The charm blue E is a brand new model and is now the charm blue series. The highest price of the product inside, can be seen as the flagship product of the charm blue series. Charm blue for young people's series, the previous product prices are below 1,000 yuan, in addition to last year's launch of the charm blue metal more than a thousand dollars price, Charm Blue E is the second charm blue series mobile phone more than a thousand dollars price . So why does Meizu want to launch such a product?
We have previously said that Meizu PRO 6 has opened a new round of Meizu brand adjustment and transformation. In order to achieve double improvement in sales volume and profit, Meizu is more radical in product strategy and marketing than in the past, in order to achieve rapid growth at home and abroad. . The Charm Blue E will be the continuation of the brand adjustment and transformation of Charm Blue. You can see the Helio P10 processor used on Meizu E. This processor has been used on Charm Blue Note3, although the body is a new design. However, this metal processing technology is already familiar to Meizu, mature technology and a large number of well-known mature and high-quality components, which has created this charm blue E, which is believed to bring good sales to Meizu. profit. Going back to the channel, Charm Blue E does not increase the price online, and the first batch of 500,000 units of stock, Meizu also left a lot of space for the channel, compared to the previous charm blue product channel may be more willing to recommend Charm Blue E.
â–² Charm blue series
Look at the products released by Meizu this year, you can see that there is a big product break between Meizu MX6 and Charm Blue Note3, which is the break between 899 yuan and 1999 yuan. Meizu now relies on Meizu MX5 and Charm Blue. Metal support, it does seem a bit hard, if the two products are discontinued, it means that there is no product to sell in this price segment, Meizu must add a strong product in this price segment. In addition, Xiaomi released red rice PRO, priced at 1499 yuan, just in the Meizu price fault position, plus 360, LeTV and other brands in the price segment of 1000 to 1500 yuan market segmentation, launching heavy products, pressure for Meizu It is still quite large. If Meizu does not launch the product in the price range of 1000 to 1500 yuan, it means that Meizu will lose the market of this price segment, which will inevitably affect the sales volume and profit increase.
â–² Charm Blue E
To put it bluntly, Meizu launched Charm Blue E to fill the market vacancies and drive product sales. Meizu opened the market between 1000 yuan and 1,500 yuan with Charm Blue E to fill the gap in this price segment and let Meizu's products be distributed in various price segments. More reasonable, this has a very positive effect on Meizu's sales of products and market share. In addition, Charm Blue E also reflects a certain brand premium, which is a good thing for Meizu, which shows that Meizu not only relies on high-end products in profit growth, but also can pull products through thousands of products. profit.
Charm Blue E is still positioned as a youth product. At the press conference, “Young people are upgrading their consumptionâ€, the purchasing power of young people is improving, and Charm Blue and Charm Blue Note can no longer meet the needs of these young people. Some young users pursue high-value products, and require products with certain quality. Under such premise, it is also a factor in Meizu E.
Charm Blue E parameter
Mobile phone model charm blue E
Screen size 5.5 inches IPS
Resolution 1920x1080
Processor MediaTek MT6755M (Helio P10)
Frequency eight core 1.8GHz
Body memory 32GB
Running memory 3GB
Main camera 13 million IMX258 5P lens f2.2
Front camera 5 million 4P lens f2.0
Body size 153.6 & TImes; 75.8 & TImes; 7.9mm
Body weight 172g
Battery 3100mAh
Body color silver / gray / gold / blue / powder
Operating system Flyme 5.2 (YunOS5.1)
Network standard mobile Unicom Telecom 4G/3G/2G
Hardware configuration The Charm Blue E is equipped with MT6755M eight-core 64-bit processor, with 8 A53 cores, and the core frequency is 1.8GHz. This CPU is exactly the same as the charm blue note3. In addition, using 3GB of memory and 32GB of body storage, from this point of view, this configuration is the configuration of the charm blue note3 high version, but these configurations do not represent everything on the phone. On the screen side, Charm Blue E uses a 5.5-inch 1080P screen, IPS material, which is also recognized as a better quality screen, and the screen is also covered with 2.5D glass. In terms of network support, Charm Blue E supports dual-card dual-standby function, supports full Netcom, and supports Mobile Unicom's 4G/3G/2G network.
Hardware configuration, Charm Blue E does have a distance from the same price of mobile phones, Meizu rely on what can sell Charm Blue E to 1299 yuan? The following is a detailed evaluation of Charm Blue E for everyone to answer.
Charm Blue E Appearance: New Metal Body Design
Charm Blue E is a continuation of the Charm Blue Metal product line, so we can also see some of the shadows on the Charm Blue Metal. In addition to the same all-metal body, the most significant of these is that Charm Blue E inherits the colorful body design of the brand concept of “Youth Goodâ€. In the metal body, sandblasting is indicated, and the anodizing process requires high process cost. Therefore, most of the metal phones of about 1,000 yuan only provide gold and silver. The Charm Blue E has five colors of gold, silver, gray, blue and pink, which is especially pleasing for young users who are pursuing individuality.
The front of Charm Blue E is still the standard Meizu face. The top light sensor and front camera are symmetrical, and the bottom is mTouch. It contains three functions of fingerprint recognition, mBack and Home. This is also the Meizu phone. Proud user experience upgrade point. Regarding the screen, Charm Blue E uses a 5.5-inch 1080P resolution IPS display. Compared with ordinary TFTs, the arrangement of liquid crystal molecules is improved, and horizontal conversion technology is adopted, so that the display effect is more delicate and the viewing angle is better.
In terms of design, the most eye-catching feature of Charm Blue E is that the middle frame part has been processed by CNC process. This is the first time that Meizu mobile phone adopts this design. Although it is just a circle of metal highlights compared to the past, it has brought about a lot of changes in the visual, perhaps the Meizu before is too unchanged. Since the CNC process is used at both the upper and lower ends of the middle frame, the transition between the middle frame and the front and rear panels is more natural. The original smooth and mellow Meizu mobile phone adds some tough style, and the metal texture of the whole machine is also improved. From the side, it will also make the phone look slimmer in terms of visual perception.
On the back of the fuselage, the charm blue E uses a brand new design compared to the previous metal charm blue mobile phone. As we all know, before the release of Charm Blue E, whether it is Charm Blue 3S, Charm Blue Metal or Charm Blue Note3, the three-stage design is adopted, that is, the upper and lower ends of the back of the fuselage are made of plastic material, and the middle is made of metal, so that This leads to a weakening of the metal integrity and a phenomenon of chromatic aberration. Although the color of the back panel of Charm Blue Metal is uniform, it is essentially a three-segment fuselage, but it is painted on the back. This approach makes the phone lose its original metal texture.
Charm Blue E uses a nano-injection process. In contrast, only two injection molding tapes are left on the back panel, which retains the metallic luster to the greatest extent. The CNC technology of the camera, flash, and middle frame is added to make the charm blue E The sense of quality has been significantly improved, even more than the flagship product of Meizu.
Charm Blue E's body measurements are 153.6*75.8*7.9mm, and the weight is 172g. This data is similar to the size of most 5.5-inch screen phones, but the weight is slightly heavy, and some hands are pressed. The overall mobile phone is not as good as the Meizu MX6. The main reason is that a CNC process has been added under the middle frame, which is not as natural as the Meizu MX6 transition. There must be some loss, the CNC process in the middle frame part enhances the metal texture, but also adds some hand feeling.
Meizu has always called itself a mobile phone manufacturer driven by industrial design and user experience. Starting from Meizu's first all-metal body phone MX5, the Meizu of the metal grinding is close to the fire, and the three-stage + high-light T-slot design that has been widely used in high-end models has sunk to the thousand yuan machine. Nowadays, the nano-injection process has also sunk from PRO6 to MX6 and then to Charm Blue E. Therefore, when we see the quality of the charm blue mobile phone gradually improved, we can not help but look forward to the design of the Meizu flagship model.
Charm Blue E Performance: Balance between power consumption and performance
This year's mobile phone processor market has clearly shown a diversified competition. It is not the only one of the Snapdragon processors. MediaTek, Huawei and Samsung are also in the mobile phone processor market. In particular, MediaTek, starting last year, MediaTek released the Helio X10 series processor, trying to get rid of the general impression of MediaTek in the low-end of users. This year's flagship model of the Meizu PRO6 equipped with Helio X25 processor, to a large extent helped MediaTek to raise the product image. The Helio P10 is mainly aimed at low power consumption and cost performance. It is the standard SOC for this price segment mobile phone for this year's 1500 yuan gear.
This year, the model equipped with MediaTek Helio P10 processor has Charm Blue Note3, OPPO R9, etc. In fact, Helio P10 also provides overclocking, standard, and down-clocking versions. The Charm Blue E uses the MT6755M down-clocking chip. Let's get to know this processor.
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