Strategy Analytics' in-vehicle user experience service launched a new survey to assess consumer usage and satisfaction with in-vehicle speech recognition systems and touch screens. Frequent users' satisfaction with car touch screens and voice control systems is still high, but overall user satisfaction has declined. Although the daily use of car voice control has remained stable in Europe, it has declined in the United States and China, especially among users of certain ages.
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Derek Viita, senior analyst and report author of Strategy Analytics, said, “As mobile and home systems begin to be equipped with speech recognition, consumers are now beginning to expect higher levels of functionality for this type of system. The automotive industry is subject to lengthy development. And the production cycle, consumers are becoming more and more impatient with the performance gap between automotive electronics and consumer electronics."
Chris Schreiner, director of vehicle user experience at Strategy Analytics, added, "The main reason for the rapid development of other voice control systems is that the software can be upgraded over the air (OTA). In order to keep up with this trend, in-vehicle systems must also have this capability."
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