Changhong’s strategic first win

In recent days, the Consumer Electronics Show (CES) held in Las Vegas has almost become the stage for Chinese companies to perform. Each of the electronic giants has gone to the sea to express their supernatural powers and strive to present their best results to the world. China’s position in the global consumer electronics industry will become higher and higher until it dominates the entire global industrial chain. This is a trend that no one can change.

At this CES exhibition, Sichuan Changhong has become a dazzling star. The world's first set of home internet products they exhibited stands out from more than 2,500 brands from all over the world. In addition to being selected as “Top Brands From China”, they also arrogate themselves. CES show annual smart home appliance application innovation award and industrial design innovation award.

Take this opportunity, Changhong has revealed its own Internet strategy implementation steps. In 2014, it will release a major product every month. On January 18th, there will be a shock release, and the family's Internet plan will be fully rolled out. Thanks to this good news, Changhong’s stock price has reached a daily limit for two consecutive days, making it a bright spot in the down market.

The performance of Changhong since last year is very surprising. People never expected that a traditional company would be so fierce to play the Internet. Since Changhong released its home Internet strategy, it has gained some snickers in the Internet industry, but its actual performance has made many people laugh. Changhong signed IBM, the senior management recently visited Silicon Valley, negotiated cooperation with the United States major Internet companies. Many large companies have recognized Changhong's advantages in the home Internet and recognized it as the first home Internet company in China.

In fact, today's approval of Changhong by large foreign companies is mainly due to its strategic correctness. Changhong's Internet strategy is troika, intelligent, networked, and collaborative. It is indispensable. Rather than call it an Internet strategy, it is better to interpret it as a human-centered intelligent collaborative ecosystem. The more developed the Internet is, the less likely the industry will deify the role of the Internet and pay more attention to the cross-functional role of overall capabilities. This is why Changhong’s strategy is widely viewed in the United States. The Internet will eventually go to the bottom and become ubiquitous. Based on this, it will be smart and collaborative, and the experience will be perfect. It will be more in line with the spirit of the Internet.

When Changhong released its Internet strategy last year, many people still wondered what it was. Just a few months later, the products had already come out, allowing people to see the future life scene more intuitively. In Changhong's home Internet, smart TVs, smart air conditioners, smart refrigerators, and mobile phones, small household appliances, kitchens and kitchens have all been integrated into smart home solutions and can be intelligently interconnected and interoperable.

The difficulty of the realization of the home Internet is not the interconnection and intercommunication, but also the testing of the intelligence, degree of coordination, and fault tolerance of various equipment in this network. It also raises the design level, technological level, and large-scale production level of the manufacturers. Claim. Most of this series of capabilities are not available in the traditional Internet companies. This is why companies that push hardware in the domestic market - the Internet's think-thinking hardware - are thriving, but only Changhong runs to the US CES. Out of the limelight, winning.

Traditional enterprises like Changhong, which have accumulated decades of production experience and process flow quality control, are not comparable to Internet companies. The large amount of consumption data collected from the market is also the result of many years of operating consumer electronics products. It is closer to users and more practical. What are the habits of Chinese consumers, what are the needs, no one knows more than this group of household appliances manufacturing industry, this is the natural advantage of Changhong as a veteran home appliance giant.

In 2013, Internet vendors laughed from the first quarter to the third quarter and started to blame in the fourth quarter because many traditional manufacturers were awakened. Some analysts believe that the leading smart TV market in 2014 will certainly be a traditional manufacturer, and Internet companies leading the trend of smart TV development will step by step under the pressure of the rise of traditional manufacturers. It is an inevitable trend for the two companies to eventually move toward cooperation.

Specific to Changhong here, the past year has been largely devoted to R&D and design, and has determined the future strategy. 2014 will be the first year of the implementation of the strategy. After smart home products come out, Changhong will build Internet services and software service capabilities around products, and implement an open platform strategy, bringing more people into the game.

In the concept of home Internet, led by the first-tier home appliance companies, using smart products with better synergy to the needs of the Internet as an introduction to accommodate Internet services and developers to construct an ecological environment where everyone can take both hardware and software, and take what they need. It is feasible. I believe this is also the original intention of Changhong, the company, in the development of Internet strategy.

Last year, boosted by the Changhong family's Internet strategy, its overseas revenue has increased by 30%. According to reports, Changhong's cooperation with an Internet giant will also be finalized and announced in the near future.

Recently, after a fever and fever of Internet thinking, people in the circle said, “Internet companies are not terrible. Internet-based traditional enterprises are terrible. I do not know Yefeiye”. Moving Mazar sat and Changhong’s general manager Liu Tibin disclosed “118 operations. Big action."