In 2008, for the Chinese lighting industry, it was an eventful autumn. Good news and bad news appeared. The whole industry was like riding a roller coaster and experienced the feeling of climbing and falling. Recently, Foshan Lighting, which has been relatively silent, has begun to integrate market sales channels and set up operation centers throughout the country to promote the image of the store and set up an operation center to make a series of lightning-fast market moves, which makes the industry people stunned.
As a star enterprise in China's lighting industry, Foshan Lighting's top Chinese lamp king's gold signboard, brand awareness and reputation are quite high, and the performance in the stock market has also been sought after by investors. With the development of China's lighting market, Foshan Lighting has been quiet for some time, but its strong scientific research capabilities and manufacturing capabilities have not been weakened, but have been enhanced. Mr. Zhong Xincai, Chairman of Foshan Lighting, said in an interview with the media that Foshan Lighting will adhere to the principle of sound investment and turn bad things into good things under the economic crisis. Nowadays, all the staff of Foshan Lighting are actively participating in the reform of Foshan Lighting's operation center mode, and strive to create more miracles in the economic crisis.
Liu Xingming, general manager of Foshan Lighting, said that 2008 is an integration year for Foshan Lighting, and the entire marketing is constantly transitioning to a modern operating model. Mr. Liu believes that although Foshan Lighting has a large market share in the past, due to the traditional mode of operation, there is always a feeling that power cannot be played out, and the greatest power of the Foshan lighting brand cannot be exerted. Since 2007, Foshan Lighting has begun to change, strengthen the construction of channel terminals, improve the image of terminals, promote the construction of specialty stores, and set up operation centers. According to General Liu, 33 operating centers have been built nationwide, and the promotion of channels and projects in the city has been very smooth.
In the face of the upcoming 2009, Mr. Liu said that the company will continue to improve the operation center model and strengthen the construction of services, channels and technologies. Mr. Liu believes that China's lighting market will still be in a downturn in 2009, but Foshan Lighting needs to seize opportunities in the low valley, integrate various resources, strengthen the rational use of various resources, cultivate excellent operators, and help the operation center to build two. Third-tier market, encourage operators to develop rural market
About the macro economy: we must now strengthen our confidence
Liu Xingming: This economic crisis is far from comparable to the 1997 Asian financial crisis. It is more serious than 1997 and its impact is far-reaching. Of course, the economic crisis has an impact on all industries, and the lighting industry is no exception. However, some products in the lighting industry, such as light sources, belong to the category of daily necessities, and as long as people live, these products will be used. So overall, the impact of the economic crisis on the lighting industry is not that big.
For the Chinese lighting industry, the construction of infrastructure such as large-scale railways will not bring much effect. More importantly, the construction of affordable housing that the government invests heavily will bring opportunities to the lighting industry.
About the crisis: not doing strong is the crisis of lighting companies
Liu Xingming: In the case of a bad economic environment, it is an opportunity for the industry to reshuffle. This shuffling is not driven by the production company, but the entire industry chain is interactive. The reshuffle of dealers drives the reshuffle of production companies, the shuffling of production companies drives the shuffling of raw material suppliers, and the interaction of several links makes the industry stronger.
The opportunities for lighting companies still need to be created by themselves. At present, the crisis of Chinese lighting companies is not strong. The technology is not strong, the development is not strong, the innovation is not strong, and the promotion is not strong. As a result of the crisis, these enterprises have suddenly closed down. Only when the company is stronger can it have a future.
A company that is doing a big job is rushing for survival, and a company that is strong is busy with life.
About channel construction: the channel should be done more and deeper
Liu Xingming: Whether it is the lighting industry or other industries, an important reason for the collapse in the current crisis is that the sales channels of these enterprises are too single and too weak.
From the game between Gome and Gree, it can be seen that on the one hand, enterprises must integrate channels of others, and on the other hand, they need to adhere to their own channels. Foshan Lighting's implementation of the operation center model is an upgrade of past channels, and some places are even updated.
However, channel network construction is not a one-off event, companies must have patience.
M&A in China's lighting industry is still stuck in the acquisition of production, but not at the level of acquisition channels. From the perspective of the entire economic environment, the acquisition channel will become a direction for the future development of the industry.
About e-commerce: the combination of virtual and real is the inevitable direction
Liu Xingming: Nowadays, the society is an era of young people aged 20-30. They are very skilled in the use of e-commerce, and the demand for e-commerce is also very urgent. Foshan Lighting must pay attention to this piece.
E-commerce in the lighting industry, the distribution problem is very prominent, the products are fragile, and the value is not very obvious. For all companies, once you do, you must apply a good platform.
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