The level of Qinhuai small lanterns is the highest in the country, but the scale of the industry needs to be developed. Chang Yuxin, vice chairman of the China Folk Artists Association, who came to visit the Qinhuai lamp industry, said yesterday that he was interviewed by this reporter.
Chang Xinxin said that the current annual output value of the national lantern market has reached more than 100 billion yuan, and the market space is very large. After in-depth understanding of the status quo of the traditional hand-laid small lanterns such as lotus lanterns and pineapple lamps with the strongest traditional charm in Qinhuai Lantern Festival, Chang Xinxin believes that the Qinhuai small lanterns craftsmanship is the first in the country, but unfortunately it has not formed. Industry scale. Qinhuai Lancai is made into an industry, and it is entirely possible to become bigger and stronger. Because of its innate conditions such as historical traditions and cultural heritage, there is no one in the country that can be compared with it. However, there are some places in the Qinhuai lamp market that must be improved.
Traditional family workshop production has constrained their development. Chang Xinxin said that although the traditional family hand-made makes the small lanterns retain more original traditional charm and crafts, it also impedes the market development consciousness of the artists. Improve the process, improve packaging, and make normal tourism and cultural goods. These three measures can change the current Xiaojiazi of Qinhuai small lanterns.
Regarding the development of the large and medium-sized lamp group market in Qinhuai Lancai, it is often said that it is still in its infancy. He believes that the Qinhuai large-scale lamp group is still okay, but it will not move, and the production process needs to be improved. Like the shed lamp in Shanxi, the hand of Guanyin Guanyin can be stretched, and the monkey can play the melody with drums. The viewing and fun are very strong. Moreover, the shed lamp industry has also done a lot. The largest lamp glazing factory covers an area of ​​over 40,000 square meters, with an annual output value of more than 20 million yuan. The Qinhuai large-scale lamp group has not been a large-scale enterprise.
It is reported that this year's Confucius Temple Lantern Festival will be held in conjunction with the Chinese Folk Artists Association to hold the Nanjing Confucius Temple International Lantern Festival, and the Lantern Festivals in Zigong, Shanxi, Hangzhou and other places will bring the most distinctive large-scale lamp group to the Confucius Temple.
Qinhuai Lancai must be made into an industry and must have brand awareness. Chang Xinxin said that Qinhuai Lancai, which has already made a name, must now register its trademark, and at the same time pay attention to the problems of subsequent successors. During the inspection, he found that most of the Qinhuai lantern artists were younger and younger heirs, while most of the Shanxi boxlight companies were busy with young people.
In view of the development status of Qinhuai Lancai family workshop, Chang Yixin also suggested whether it is possible to develop a team of brokers to help artists hit the market and become a big lantern industry.
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