The emergence of online video has had a great impact on the cable television industry and diverted many TV viewers. This situation not only occurs in the country, but also abroad. Recently, Parks Associates, a well-known market adjustment agency, released a series of survey data showing that the number of viewers watching only free television shows is increasing in the United States.
Growing number of U.S. viewers watching free TV
According to research, from the beginning of 2014, the number of U.S. cable subscription subscribers has shown a decreasing trend. It is worth noting that the number of viewers watching only free TV shows has increased significantly. As can be seen from the picture, in the four years from 2013 to 2016, the number of users who only watched free TV programs increased from less than 9% to 15%.
From the second quarter of 2013 to the third quarter of 2016, the number of free-television subscribers showed an increasing trend
Brett Sappington, senior director of research at Parks Associates, said that the reasons for this and the pay television user's satisfaction with programming have fallen for a large number of reasons. According to public opinion research, only one-third of pay-TV users have expressed satisfaction with pay-TV programs in the past three years, and the remaining two-thirds of users are not satisfied. This is one of the main reasons why American TV viewers are increasingly concerned about free TV programs.
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