SAR Insight & ConsulTIng expects that between 2016 and 2020, more than 1 billion wireless stereo headsets will be shipped worldwide, and total cumulative revenue from wireless stereo headsets is expected to exceed $60 billion. Analyst Peter Cooney said that the global wireless headset market is taking off quickly and is expected to surpass the wired headset market in 2016. American Apple has taken the lead in this market.
Slice Intelligence's data also shows that wireless headset consumption has skyrocketed 10 times on the day of the AirPods release. Based on data from Amazon Prime Day, Black Friday, and Cyber ​​Monday, AirPods' release date, December 13th, is the day with the highest online headset sales.
85% of AirPods are male users, and 35% of them belong to millennials. The data comes from 2,871 US online shopper surveys that purchased AirPods between December 13 and 31.
Apple has not released AirPods sales data so far, and Apple CEO TIm Cook said AirPods "great success." Currently, in Apple's online store, AirPods' estimated delivery time is still 6 weeks, but Apple said it is doing its best to meet consumer demand.
The Asia Pacific region is expected to be the fastest growing region for wireless headset sales, especially in the Chinese market. Data from Slice Intelligence shows that the wireless headset market has grown steadily over the past year. In the US market, 75% of all headsets sold online last month came from wireless headsets, up 25% from 50% in December 2015. Apple AirPods was also very strong after the release, and after the official release on December 13, it occupied 26% of online revenue. This means that 1/4 of the customers who purchased wireless headsets in the past 30 days chose Apple AirPods.
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