China is determined to break Samsung's dominance in the OLED market, which currently holds over 90% of the global share. Domestic OLED technology is rapidly advancing, and Chinese OLED screens are emerging as a new symbol of innovation, following high-speed rail and nuclear power. According to reports, by 2020, China’s OLED market share could reach approximately 40%, signaling a significant shift in the industry.
OLED technology is divided into PMOLED (passive matrix) and AMOLED (active matrix). While both have their own applications, AMOLED is more advanced, technically complex, and requires greater investment. This has led to a larger market potential for AMOLED, making it a key focus for many manufacturers worldwide.
The iPhone X was the first major device to use an AMOLED display, sparking a wave of interest in this technology. Following this, Korean companies had long dominated the AMOLED market, but now, China is catching up fast. Several Chinese manufacturers have started setting up AMOLED production lines, aiming to challenge the existing players.
Companies like BOE, Hehui Optoelectronics, Tianma, and Visionox have already begun producing small quantities of AMOLED panels. Additionally, TCL Group’s Huaxing Optoelectronics and Xinli and Rouyu Technology are expected to join the flexible AMOLED supply chain in the near future.
Zhang Deqiang, head of Visionox Valley’s 6th generation AMOLED project, expressed confidence that the Yungu plant will become one of the world’s most advanced AMOLED production lines. This, he believes, will help China establish its OLED technology as a new international business card, following high-speed rail and nuclear power.
As the only Chinese company involved in the development of international OLED standards, Visionox is a leader in flexible display technology. At the 4th World Internet Conference in Wuzhen, the company showcased its “World’s First Arbitrary Folding Flexible Screen Full Module,†demonstrating cutting-edge innovation.
According to Zhang Deqiang, the global OLED market is expected to exceed $70 billion by 2020, with flexible OLED alone surpassing $40 billion. Chinese manufacturers are accelerating R&D and production line investments to compete with foreign giants. IHS estimates that by 2025, China’s OLED output could account for 26% of the global market, marking a transition from consumer to producer.
However, the path to success is not easy. The OLED industry requires years of technological accumulation and industrial experience. Visionox emphasizes the importance of collaboration across the supply chain, involving all stakeholders to transform China from a large economy into a strong one.
Visionox believes that China’s OLED market share may even surpass IHS’s forecast of 26%. Zhang Bing, from IHS, noted that China’s OLED market share could reach 40% by 2020. In terms of R&D, China is on par with global leaders, while in manufacturing, it is closely following South Korea and has surpassed Japan and Taiwan.
Despite these achievements, Samsung still holds a dominant position, especially in the small and medium-sized OLED panel market, where it controls about 95% of the share. Nevertheless, the industry sees great potential for OLED to become China’s third business card, after high-speed rail and nuclear power.
To fully realize this vision, China must strengthen collaboration between government, industry, academia, and research institutions. Only through such synergy can the country truly showcase its strength on the global stage.
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