In an effort to break Samsung's dominance in the 90% market, China is making significant strides in the OLED industry. The growing strength of domestic OLED screens has positioned them as a new global business card for China, following the success of high-speed rail and nuclear power. According to reports, by 2020, China's OLED market share could reach around 40%, signaling a major shift in the global display landscape.
OLED technology is divided into PMOLED (passive matrix) and AMOLED (active matrix). While both have their own advantages, AMOLED stands out due to its more complex structure, higher technical requirements, and greater investment. This makes it a more lucrative market, with substantial growth potential.
For the first time, Apple's iPhone X featured an AMOLED screen, sparking a wave of interest in this advanced display technology. Following this trend, Korean companies have led the way, but now, China is catching up fast. Several Chinese firms, including BOE, Hehui Optoelectronics, Tianma, and Visionox, have started producing small quantities of AMOLED panels. Additionally, TCL Group's Huaxing Optoelectronics and Xinli and Rouyu Technology are expected to join the supply chain for flexible AMOLED screens in the near future.
Zhang Deqiang, head of Visionox Valley’s 6th generation AMOLED project, expressed confidence that the production line in Yungu will become one of the world’s most advanced, helping China establish its OLED screens as the next global business card after high-speed rail and nuclear power.
Visionox, the only Chinese company involved in developing international OLED standards, is leading the charge in flexible display technology. At the 4th World Internet Conference in Wuzhen, they showcased the world's first "Arbitrary Folding Flexible Screen Full Module." According to Zhang, the global OLED market is projected to exceed $70 billion by 2020, with flexible OLEDs accounting for over $40 billion.
Chinese manufacturers like Visionox and BOE are accelerating R&D and expanding production lines to challenge foreign monopolies. According to IHS, China's OLED output could account for 26% of the global market in five years, transforming the country from a consumer to a major producer.
However, the path to leadership in such a capital- and technology-intensive industry is long and requires continuous innovation and collaboration across the supply chain. Visionox emphasized the importance of synergy between upstream and downstream players to strengthen China’s position globally.
While IHS predicts a 26% market share, Visionox believes the actual figure could be even higher. Zhang Bing from IHS confirmed that by 2020, China's OLED market share may reach 40%. Visionox also noted that China is now on par with international standards in R&D and is closely following South Korea, surpassing Japan and Taiwan in industrial development.
Despite these achievements, Samsung still holds a dominant position, controlling about 95% of the small and medium-sized OLED panel market. However, with continued investment and innovation, China is well on its way to becoming a key player in the OLED industry.
Industry experts believe that OLED could soon become China's third global business card, alongside high-speed rail and nuclear power. To achieve this, the government, industry, academia, and research institutions must work together to build a stronger, more competitive ecosystem.
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