On July 26, Huawei's consumer business released its first half of 2016 results in Shenzhen: sales revenue in the first half of the year was 77.4 billion yuan, up 41% year-on-year; smartphone shipments were 60.56 million units, up 25% year-on-year. According to IDC, the authoritative analysis agency, global smartphone shipments grew by only 3.1% in 2016, which means that Huawei's smartphone shipment growth rate far outperformed the market.
Yesterday, on July 25, Huawei released the operating results for the first half of 2016 that had been reviewed by the auditors. Huawei achieved sales revenue of RMB 245.5 billion in the first half of 2016 (C114 Note: approximately US$36.764 billion), an increase of 40% from RMB 175.9 billion in the same period of the previous year, and operating profit margin of 12%. According to the reporter's understanding, Huawei's BG sales revenue in 2015 was 27.609 billion yuan, a growth rate of 43.8%, the fastest growth rate in the past three years. As of the end of last year, the company had more than 8,000 channel partners and more than 350 solution partners.
"By benefiting from Huawei's global balanced layout and focused pipeline strategy, Huawei has achieved steady growth in all three business areas in the first half of 2016. We will continue to operate steadily and have the confidence to maintain sustained growth and good financial position in 2016. "Huawei, the chief financial officer of Huawei, said.
Huawei's consumer business CEO Yu Chengdong said, “We are thriving in the traditional high-end market in Europe and emerging markets such as North Africa, Latin America and Central Asia. In the environment of slower industry growth and fierce market competition, Huawei is able to maintain steady growth. Thanks to the long-term innovation-driven, consumer-centric, and double-layout strategy at home and abroad. In the future, we will continue to work hard to establish innovative benchmarks with industry partners to bring more technology, quality and beauty to consumers. Excellent products and excellent service."
The income structure is more reasonable. The proportion of middle and high-end shares is rising.
In the first half of 2016, Huawei's consumer business achieved rapid growth in many regions around the world, and its revenue structure became more healthy and reasonable. The growth rate of sales revenue in overseas markets was 1.6 times that of Greater China.
European market: Thanks to the hot sales of P9 and P9 Plus, the influence of Huawei's consumer business in the European market has further improved, and the high-end market has achieved a leap-forward breakthrough. According to the GFK report of the authoritative research organization, Huawei smartphones have already marketed more than 15% in multiple European countries. In the highlands of the world, such as the United Kingdom, France, Germany, Huawei's consumer business has also achieved a gratifying breakthrough.
North Africa and the South Pacific: Huawei's smartphone market share has broken through in key countries. In Egypt, Huawei's smartphone market share exceeded 20%; in New Zealand, Huawei's smartphone market share exceeded 15%.
Emerging markets such as Latin America and Central Asia: Huawei's consumer business has also shown a good development trend. In some countries, Huawei's smartphone sales have doubled.
China market: Huawei's consumer business continues to lead. According to the GFK report, in June 2016, Huawei's smartphone market share has increased to 18.6%.
Thanks to the popularity of Huawei smartphones in various regional markets around the world, Huawei's smartphone market share has further increased. According to the GFK report, as of May 2016, the global market share of Huawei smartphones has increased to 11.4%, ranking the top three, and further widening the gap with the second camp. With the hot sale of products such as Mate 8 and P9 series, Huawei's smartphone market share in the high-end market of 500-600 US dollars increased by more than 10 percentage points from June 2015.
Adhere to the boutique strategy to lead the market with meaningful innovation
The continued steady growth of Huawei's consumer business is due to Huawei's continuous investment and innovation in research and development, as well as comprehensive breakthroughs in products, channels and brands.
Product: The flagship products represented by P9, Mate 8, Glory V8, MateBook and HUAWEI WATCH are recognized and loved by consumers around the world. Among them, Mate 8 popularity reputation surpassed Mate 7's performance in the same period, global sales increased by more than 65%. P9 and P9 Plus sold more than 4.5 million units in three months, and both P9 and P9 sales increased by more than 120% over the same period of P8. Huawei's first two-in-one notebook product, MateBook, has also landed in dozens of countries around the world, including the United States. In the second half of 2016, Huawei will continue to introduce a variety of smart products with innovative technology to bring consumers the latest technological experience.
Channel: Huawei's consumer business adheres to strategic investment. By the end of May 2016, more than 35,000 retail positions have been built globally, up 116% from the same period of last year; Huawei's coverage of global channel partner stores has increased to nearly 15%. Wanjia. The “Thousand County Plan†launched by Greater China in the fourth quarter of 2015 will further promote the retail channel in the Chinese market. Up to now, nearly 300 counties and cities have been completed, and the plan for the county is planned to be completed in 2017.
Brand: Huawei focuses on the world's top level of global marketing, cutting into the consumer's favorite design, fashion, entertainment and sports fields, while conveying the Huawei brand concept, deeply connecting consumers' lifestyles and emotions, Huawei brand awareness Get continually improved. In 2016, Huawei was once again selected as one of the top 100 global brands in Brand Z with a brand value of US$18.652 billion, ranking from 70th in 2015 to 50th.
Strategic partners: Huawei relies on strong basic research and development capabilities and market position, based on cooperative open ecological construction strategies and common brand vision, successively with Leica, Swarovski, Harman Kardon, Audi, Google, Microsoft, Intel We will continue to innovate in-depth cooperation with top global partners to jointly promote industrial innovation and create technology products with the ultimate experience for consumers.
In the future, Huawei's consumer business will be deeply deployed in the fields of smart phones, wearable devices, smart homes, and cloud services, and will gradually become the end-to-end solution provider and platform service provider for the full-scenario smart life in the future, providing consumers with A more convenient and intelligent way to connect to life.
This brush is 2 in 1 small brush. It's a very special brush. It is small and cute. Its the aggregation with crevice nozzle and fur brush. This 2 in 1 aggregation let cleaning is more easy. You can easily remove dust edge horn corners those are difficult to clean. So people will effortlessly clean the house,they will be more happy. This brush also can be use by people to clean the computer,keyboard,sofa,bed and so on. It's a very useful brush. It also can clean the dust in the corner. It become the crevice nozzle to clean. How useful it is,hope you will like it. Now let's see the picture blow.
2 In 1 Small Brush, Folding Brush, Small Cleaning Brush, Small Hand Brush
Ningbo ChinaClean Household Appliances Manufacture Co., Ltd. , https://www.chinaclean-elec.com