Although the capital "cold wind" is blowing up, in the field of intelligent hardware, there is another scene: the VR summit comes on one after another, the robot products are released one after another, and the figure behind the smart car is busy. Under the fiery heat of this fact, it is natural that the capital’s “pushing waves†will be indispensable. Take VR as an example. In the first quarter of this year alone, the global financing amount was as high as 217 million US dollars, an increase of nearly 8% compared with the previous quarter. In addition, the investment data of the robot and smart car industry is also very bright. Then, under the crowd of capital, VR, robots, smart cars, who will take the lead in bred the next unicorn?
VR: A "gold mine" filled with pits
Two years ago, when Facebook CEO Zuckerberg bit his teeth and signed his name on the acquisition agreement, the giant spent $2 billion to complete the acquisition of Oculus. This scene is the first time many people have snooped on the VR industry. At that time, more people still don't know what VR is. But time has only moved forward for two years. As we have seen, a whole new world is coming.
In the first quarter of this year, with the three international VR giants such as Oculus, Sony and HTC releasing a new generation of consumer products, the entrants have shouted VR for the first year. Today, in this industry, entrepreneurs are more than VR products, and investors are more concerned about investors in this field than entrepreneurs. At the same time, some startups with "unicorn" temperament continue to emerge.
Music Technology
As a domestic first-line VR hardware manufacturer, Lexiang Technology is not a small one, and the "Golden Lord" behind it has Lei Jun. In December last year, companies such as Xiaomi and Thunder paid a $30 million stake in the music industry and caused a sensation in the circle. His founder is Chen Chaoyang, who has been immersed in the VR industry for more than a decade. He has seen the development of the domestic VR industry from the military head to today's consumer-grade VR headsets, from Intel to self-reliant portals. At present, the music is focused on providing VR equipment for the game. Its most well-known product is the big friend helmet, which is one of the most probable VR hardware in the future in China.
Although it has long since become a second-three stream video site, Storm Video has always claimed that it is a technology company, only interested in product development, so it launched this hardware product - Storm Mirror. From the experience of the experience, there is still a big gap between the storm mirror and the user's needs. The problem of dizziness and ambiguity is vomiting. However, with the east wind of “VR+filmâ€, Storm Mirror still attracts many “early adoptersâ€. As of the first quarter of this year, this product has sold more than 1 million units, occupying “half of the domestic VR glasses marketâ€. .
In the early years, with Oculus's "truss", Ant Technology was fired in the domestic VR circle. In December last year, the company completed a B-round financing of 300 million yuan, with a valuation of 830 million. In fact, there are many "black history" of ant vision. From Kickstarter crowdfunding, to the first product launch conference, and later to the employee turnover dispute, the company has been caught in a "spoken war." At present, AntVision has launched the mobile terminal VR head display and PC terminal display, in addition to cooperate with Lenovo to launch the Le ant VR glasses. Different from most VR manufacturers, the focus of ant vision technology is on "VR+sports", and it is expected to become the "leading" of domestic sports events VR live broadcast.
Shenzhen Virtual Reality Technology Co., Ltd.
As one of the earliest companies engaged in the VR industry in China, Shenzhen Virtual Reality Technology Co., Ltd. was formerly Jingwei Technology, and its main product is 3Glasses, which is the first immersive VR helmet in Asia. In June of last year, the second generation of 3Glasses became the highest-defining product in the domestic VR helmet market. The sense of dizziness was reduced, and it was once sought after by VR fans. It is worth mentioning that in addition to the “VR+Tour†initiative, the company also announced an in-depth cooperation with Chunshuitang last year, and may launch VR adult content in the future.
Mirror VR
Founded in 2014, the qualifications of Mirror VR are not deep, but the topic is quite good. Since the acquisition of LeTV's $10 million investment, the company has once become a "fragrance" in the capital market. At present, the Mirror has introduced two VR devices, which are a "Ling Mirror White" with the main theater function and a "Black Mirror" for the mobile VR. The market feedback of the Mirror is good. LeTV pays great attention to the Mirror VR and regards it as an important part of its own VR ecological chain. However, today's VR hardware is still in the stage of “burning moneyâ€, and the Mirror VR may still need continuous “blood transfusionâ€.
Comments:
The VR hardware investment has passed, and the unicorn is difficult to reproduce? Despite the constant sound of the market, Ire Consulting. The latest report shows that the financing of domestic VR hardware developers still accounts for 51.9% of the entire VR industry. It can be seen that in the early stage of VR industry development, VR hardware is set up. The update iteration of the application is still the most invested, attracting attention and competition. The most intense sector. This is where the VR investment is interesting. Although the risk of investing in hardware is extremely high, there are still many people entering the market.
"VR is a gold mine filled with pits." This is the attitude of many investors on VR. Cautious but not optimistic, always believe that the prospect of VR is bright. Therefore, in the capital market, the story of VR will continue to be discussed. And the next VR unicorn may be coming to us.
Robot: The industry is hot, but financing is still difficult
In addition to VR, domestic capital has always been eyeing the artificial intelligence represented by robots.
From the amazing robot dance in the spring of 2016, to the "century battle" of Google Alpha GO and Li Shishi not long ago, "Robot whirlwind" scraped over and over again. The capital market will naturally not turn a blind eye to this craze, coupled with national policy support, so we see that some domestic robot companies stand out.
As the first listed company in China, Xinsong robot products have a technical content. Among them, industrial robot products have filled many domestic blanks. Clean robots have repeatedly broken the monopoly of foreign technology and successfully exported to 13 countries and regions around the world. Rewritten the history of Chinese robots with only imports and no exports. Nowadays, with the start of the domestic service robot market, Xinsong robot gradually leans towards civilian use in product types, further consolidating its leading position in the domestic robot industry.
Junsheng Electronics
As a manufacturing giant, Junsheng Electronics seems to prefer to “show up†in the capital market. Since 2009, this company is here.
The “buy, buy and buy†road has gone further and further, and has acquired Shanghai Huade and German Puri. Recently, it has acquired the auto parts of auto parts giant KSS and TechniSat Digital Gmbh. At present, the main technologies of Junsheng Automation and Robotics come from the company's subsidiaries Preh and IMA, both of which are among the world's leading industrial robots and automation segments.
Founded in 2002, Eston made a wish to board the new three board last year, becoming a "pure" domestic robot concept stock after the new Songsong robot. It is worth mentioning that Eston has almost completely realized localization in addition to the use of reducers in robot research and development. Therefore, in terms of policy subsidies, “the near-water tower has the first monthâ€, and this year has been favored by capital. Not long ago, Eston participated in the establishment of an advanced manufacturing industry merger and acquisition fund, trying to use the capital to carry out "big eat small" and grow stronger.
Dog tail grass technology
Unlike many industrial robot companies, the company developed in 2013 is an emotional social robot research and development company. The team's two-year-old "Junzi Xiaobai" sells Mengjubao, but the main user group is the young and new generation of users, focusing on the three functions of "social, pet, and intelligent things." As the "darling" in the capital market, Gongzi Xiaobai Robot not only got the investment of star Hu Haiquan, but also completed the tens of millions of Pre-A round financing in October last year. The investment was valued at 130 million RMB, and it also refreshed the domestic market. The fastest round of financing records in the history of crowdfunding.
Comments:
At present, there are more than 4,000 enterprises in China claiming to be robots. With the encouragement and measures of the national industrial policy, this expansion trend may continue, but it is quite embarrassing that the development of domestic robots is still at the low end. Field and price competition.
Although some domestic robot companies are enjoying the “bathing†of capital, in this industry, the problem of financing difficulties has always followed. The robot industry is a forward-looking industry with a long payback period and requires long-term investment by investors. Nowadays, the domestic robot industry has been "burned" by the capital. If the "dry wood" in the back cannot keep up, there is always the danger of extinction. The last thing left is the ash.
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