The trend of polarization in the color TV industry has intensified to see if technological innovation can reverse the situation?

In 2016, due to the pressure of saturation of the market and the slowdown in growth, the market competition in the color TV industry is particularly fierce. Under such circumstances, the people of the TV industry strives for new development opportunities in the market for transformation. While continuing to take advantage of the 618, the European Cup, the America's Cup and other nodes to create momentum, it is also constantly increasing technological and product innovation, in order to seize the TV market.


Against the background of the overall sluggish industry, recently, there are statistics showing that in 2015 China's color TV market reached 13.02 million units, accounting for 28%, and it is expected that the proportion of online market will further increase to 34% in 2016. This data shows that with the continuous upgrading of consumption and changes in people's consumer demand capabilities and concepts, the offline channels of the color TV industry have become the driving force for sales of major color TV manufacturers.
In response, industry experts said that there is no doubt that the color TV industry in 2016 is doomed to fail. On the one hand, the gradual saturation of the market has caused the growth rate to slow down, and on the other hand, the continuous decline in the price of the product has directly led to The shrinking market profits, coupled with music as visual. Xiaomi and other Internet upstarts "spoiled", which is destined to color TV industry in the fierce market competition, the market will reshape the new pattern.


On the one hand is the duel between the old and new color TV brands, on the other hand is the contest between high end and low end.

Entering 2016, it is not difficult to find that the period of barrage explosion in the color TV industry has passed. The results of this year’s major color TV giants can be seen that the color TV industry has entered a saturated market and the growth rate has slowed down. The Boli period was carried out.

In this regard, Ovid cloud network experts said that this year's color TV market pattern changes, manufacturers will further thinning profits, the entire color TV industry is expected to net profit of 1.5% or less. At the same time, the traditional Chinese, Japanese, and Korean three-nation killings are being replaced by the traditionally branded and Internet branded duo fighters, and the industry will continue to shuffle.

Especially in recent years, the "spoils" of LeTV, PPTV, Microwhales, Storm TV, TV, and other Internet TV brands have further aggravated market competition. Under such a fierce market situation, various color TV concepts have come together to compete. More and more intense, which has led to more difficult for color TV manufacturers to survive.

Under such circumstances, the color TV market has been forced to accelerate the pace of integration. For example, cooperation between color TV companies and the upstarts of the Internet, in addition to cooperation between hardware and content, is also to seek new opportunities for development.

On the other hand, it is not difficult to see that the color TV industry has entered the era of Bolivia's marketing, and the tricks of price warfare have been repeated. According to relevant data, the average price of color TV market in February 2016 has dropped to the lowest point in history, with an average price of 2,344 yuan and an average price of 3,076 yuan.

The fundamental reason for the decline is nothing less than two points. First, it is the ever-declining reserve price, and the second is the introduction of new technological changes. Under such circumstances, major TV manufacturers have collectively launched “content”, as many Internet upstarts use more video content to attract consumers, such as using hardware subsidies, while traditional big players use technology to start the process. With a high cost-effectiveness to attract the attention of consumers.

In this regard, industry experts said that in the new round of market competition, all major color TV manufacturers must stand out, must change the previous market strategy, such as from the "price war" to "value war", from the "low end" to the battle "High-end", from "more than cost-effective" to "more than technology," etc. Only in this way can we better grasp the market discourse power and initiative.


In this regard, the editors believe that no matter how the environment changes, regardless of changes in marketing strategies and means, for the vast number of consumers, the only constant is the quality and quality of the product, which in the final analysis is the problem of product technology innovation.

Written at the end:

Looking at ULED, OLED, HDR and other technologies on the market, it is not difficult to find that only products that bring better consumer experience to consumers can win the recognition and favor of the market and consumers. Therefore, whether it is for the Internet upstarts or the traditional home appliance companies, the market competition in the color TV industry is ultimately a technical dispute. That is to say, anyone who can grasp the core technology of the market can buy it. Better control of the market's initiative and voice.

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